Beer, Cider and FABs in South Africa to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in South Africa increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The beer category led the beer, cider and FABs market in South Africa, accounting for a share of 86.5%.

Leading players in South African beer, cider and FABs market include SABMiller, Molson Coors Brewing Company (UK) Ltd and Distell Group Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Fade out the market survey infos]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Rand), 2003?08 20
Value analysis (Rand), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
SABMiller 37
Molson Coors Brewing Company 39
Chapter 5 Category Analysis: Beer 41
Value analysis (Rand), 2003?08 41
Value analysis (Rand), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Cider 58
Value analysis (Rand), 2003?08 58
Value analysis (Rand), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: FABs 71
Value analysis (Rand), 2003?08 71
Value analysis (Rand), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 87
Value 87
Volume 91
Market share 95
Chapter 9 PESTLE analysis 96
Summary 96
Political analysis 97
Economic analysis 100
Social analysis 103
Technology analysis 106
Legal analysis 109
Environmental analysis 112
Chapter 10 New Product Development 115
Product launches over time 115
Recent product launches 117
Chapter 11 Macroeconomic Profile 118
Macroeconomic indicators 118
Chapter 12 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Beer, cider and FABs, South Africa, value by category (ZARm), 2003?13 22
Figure 2: Beer, cider and FABs, South Africa, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, South Africa, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, South Africa, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, South Africa, company share by volume (%), 2007?08 30
Figure 6: Beer, cider and FABs, South Africa, distribution channels by volume (%), 2007?08 33
Figure 7: Beer, South Africa, value by segment (ZARm), 2003?13 43
Figure 8: Beer, South Africa, category growth comparison, by value, 2003?13 46
Figure 9: Beer, South Africa, volume by segment (liters, million), 2003?13 49
Figure 10: Beer, South Africa, category growth comparison, by volume, 2003?13 49
Figure 11: Beer, South Africa, company share by volume (%), 2007?08 51
Figure 12: Beer, South Africa, distribution channels by volume (%), 2007?08 54
Figure 13: Cider, South Africa, value (ZARm), 2003?13 59
Figure 14: Cider, South Africa, volume (liters, million), 2003?13 62
Figure 15: Cider, South Africa, company share by volume (%), 2007?08 64
Figure 16: Cider, South Africa, distribution channels by volume (%), 2007?08 67
Figure 17: FABs, South Africa, value by segment (ZARm), 2003?13 73
Figure 18: FABs, South Africa, category growth comparison, by value, 2003?13 75
Figure 19: FABs, South Africa, volume by segment (liters, million), 2003?13 78
Figure 20: FABs, South Africa, category growth comparison, by volume, 2003?13 78
Figure 21: FABs, South Africa, company share by volume (%), 2007?08 80
Figure 22: FABs, South Africa, distribution channels by volume (%), 2007?08 83
Figure 23: Global beer, cider and FABs market split (value terms, 2008), top five countries 88
Figure 24: Global beer, cider and FABs market value, 2003–08, top five countries 90
Figure 25: Global beer, cider and FABs market split (volume terms, 2008), top five countries 92
Figure 26: Global beer, cider and FABs market volume, 2003–08, top five countries 94
Figure 27: Annual data review process 124

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, South Africa, value by category (ZARm), 2003?08 20
Table 4: Beer, cider and FABs, South Africa, value forecast by category (ZARm), 2008?13 21
Table 5: Beer, cider and FABs, South Africa, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, South Africa, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, South Africa, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, South Africa, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, South Africa, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, South Africa, volume by brand (liters, million), 2007?08 29
Table 11: Beer, cider and FABs, South Africa, company share by volume (%), 2007?08 31
Table 12: Beer, cider and FABs, South Africa, volume by company (liters, million), 2007?08 31
Table 13: Beer, cider and FABs, South Africa, distribution channels by volume (%), 2007?08 32
Table 14: Beer, cider and FABs, South Africa, volume by distribution channel (liters, million), 2007?08 32
Table 15: Beer, cider and FABs, South Africa, expenditure per capita (ZAR), 2003?08 34
Table 16: Beer, cider and FABs, South Africa, forecast expenditure per capita (ZAR), 2008?13 34
Table 17: Beer, cider and FABs, South Africa, expenditure per capita ($), 2003?08 35
Table 18: Beer, cider and FABs, South Africa, forecast expenditure per capita ($), 2008?13 35
Table 19: Beer, cider and FABs, South Africa, consumption per capita (liters), 2003?08 36
Table 20: Beer, cider and FABs, South Africa, forecast consumption per capita (liters), 2008?13 36
Table 21: SABMiller key facts 37
Table 22: Molson Coors Brewing Company key facts 39
Table 23: Beer, South Africa, value by segment (ZARm), 2003?08 41
Table 24: Beer, South Africa, value forecast by segment (ZARm), 2008?13 42
Table 25: Beer, South Africa, value by segment ($m), 2003?08 44
Table 26: Beer, South Africa, value forecast by segment ($m), 2008?13 45
Table 27: Beer, South Africa, volume by segment (liters, million), 2003?08 47
Table 28: Beer, South Africa, volume forecast by segment (liters, million), 2008?13 48
Table 29: Beer, South Africa, brand share by volume (%), 2007?08 50
Table 30: Beer, South Africa, volume by brand (liters, million), 2007?08 50
Table 31: Beer, South Africa, company share by volume (%), 2007?08 52
Table 32: Beer, South Africa, volume by company (liters, million), 2007?08 52
Table 33: Beer, South Africa, distribution channels by volume (%), 2007?08 53
Table 34: Beer, South Africa, volume by distribution channel (liters, million), 2007?08 53
Table 35: Beer, South Africa, expenditure per capita (ZAR), 2003?08 55
Table 36: Beer, South Africa, forecast expenditure per capita (ZAR), 2008?13 55
Table 37: Beer, South Africa, expenditure per capita ($), 2003?08 56
Table 38: Beer, South Africa, forecast expenditure per capita ($), 2008?13 56
Table 39: Beer, South Africa, consumption per capita (liters), 2003?08 57
Table 40: Beer, South Africa, forecast consumption per capita (liters), 2008?13 57
Table 41: Cider, South Africa, value (ZARm), 2003?08 58
Table 42: Cider, South Africa, value forecast (ZARm), 2008?13 59
Table 43: Cider, South Africa, value ($m), 2003?08 60
Table 44: Cider, South Africa, value forecast ($m), 2008?13 60
Table 45: Cider, South Africa, volume (liters, million), 2003?08 61
Table 46: Cider, South Africa, volume forecast (liters, million), 2008?13 62
Table 47: Cider, South Africa, brand share by volume (%), 2007?08 63
Table 48: Cider, South Africa, volume by brand (liters, million), 2007?08 63
Table 49: Cider, South Africa, company share by volume (%), 2007?08 65
Table 50: Cider, South Africa, volume by company (liters, million), 2007?08 65
Table 51: Cider, South Africa, distribution channels by volume (%), 2007?08 66
Table 52: Cider, South Africa, volume by distribution channel (liters, million), 2007?08 66
Table 53: Cider, South Africa, expenditure per capita (ZAR), 2003?08 68
Table 54: Cider, South Africa, forecast expenditure per capita (ZAR), 2008?13 68
Table 55: Cider, South Africa, expenditure per capita ($), 2003?08 69
Table 56: Cider, South Africa, forecast expenditure per capita ($), 2008?13 69
Table 57: Cider, South Africa, consumption per capita (liters), 2003?08 70
Table 58: Cider, South Africa, forecast consumption per capita (liters), 2008?13 70
Table 59: FABs, South Africa, value by segment (ZARm), 2003?08 71
Table 60: FABs, South Africa, value forecast by segment (ZARm), 2008?13 72
Table 61: FABs, South Africa, value by segment ($m), 2003?08 74
Table 62: FABs, South Africa, value forecast by segment ($m), 2008?13 74
Table 63: FABs, South Africa, volume by segment (liters, million), 2003?08 76
Table 64: FABs, South Africa, volume forecast by segment (liters, million), 2008?13 77
Table 65: FABs, South Africa, brand share by volume (%), 2007?08 79
Table 66: FABs, South Africa, volume by brand (liters, million), 2007?08 79
Table 67: FABs, South Africa, company share by volume (%), 2007?08 81
Table 68: FABs, South Africa, volume by company (liters, million), 2007?08 81
Table 69: FABs, South Africa, distribution channels by volume (%), 2007?08 82
Table 70: FABs, South Africa, volume by distribution channel (liters, million), 2007?08 82
Table 71: FABs, South Africa, expenditure per capita (ZAR), 2003?08 84
Table 72: FABs, South Africa, forecast expenditure per capita (ZAR), 2008?13 84
Table 73: FABs, South Africa, expenditure per capita ($), 2003?08 85
Table 74: FABs, South Africa, forecast expenditure per capita ($), 2008?13 85
Table 75: FABs, South Africa, consumption per capita (liters), 2003?08 86
Table 76: FABs, South Africa, forecast consumption per capita (liters), 2008?13 86
Table 77: Global beer, cider and FABs market value, 2008 87
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 90
Table 79: Global beer, cider and FABs market volume, 2008 91
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 94
Table 81: Leading players, top five countries 95
Table 82: Analysis of South Africa’s political landscape 97
Table 83: Analysis of the South African economy 100
Table 84: Analysis of the South African social system 103
Table 85: Analysis of South African technology landscape 106
Table 86: Analysis of South Africa legal landscape 109
Table 87: Analysis of South African environmental landscape 112
Table 88: South Africa beer, cider and FABs new product launches reports, by company, 2009 115
Table 89: South Africa beer, cider and FABs new product launches SKUs, by company, 2009 115
Table 90: South Africa beer, cider and FABs new product launches (reports), by flavor and fragrances, 2009 116
Table 91: South Africa beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 92: South Africa beer, cider and FABs new product launches (reports), by package tags or claims, 2009 117
Table 93: South Africa beer, cider and FABs new product launches - recent five launches (2009) 117
Table 94: South Africa population, by age group, 2003?08 (millions) 118
Table 95: South Africa population forecast, by age group, 2008?13 (millions) 119
Table 96: South Africa population, by gender, 2003?08 (millions) 119
Table 97: South Africa population forecast, by gender, 2008?13 (millions) 120
Table 98: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 120
Table 99: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 120
Table 100: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 121
Table 101: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 121
Table 102: South Africa real GDP, 2003?08 ($bn, 2000 prices) 121
Table 103: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 122
Table 104: South Africa consumer price index, 2003?08 (2000=100) 122
Table 105: South Africa consumer price index, 2008?13 (2000=100) 122



[Fade out table of contents]