Beer, Cider and FABs in Spain to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Spain. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Spain increased at a compound annual growth rate of 2.9% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Spain, accounting for a share of 95%.

Leading players in Spanish beer, cider and FABs market include Grupo Mahou-San Miguel, Heineken N.V. and S.A. DAMM.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Spain

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profile 37
Heineken N.V. 37
Chapter 5 Category Analysis: Beer 39
Value analysis (Euro), 2003?08 39
Value analysis (Euro), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Cider 57
Value analysis (Euro), 2003?08 57
Value analysis (Euro), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: FABs 69
Value analysis (Euro), 2003?08 69
Value analysis (Euro), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 89
Market share 93
Chapter 9 PESTLE analysis 94
Summary 94
Political analysis 95
Economic analysis 98
Social analysis 102
Technological analysis 106
Legal analysis 110
Environmental analysis 113
Chapter 10 New Product Development 117
Product launches over time 117
Recent product launches 119
Chapter 11 Macroeconomic Profile 120
Macroeconomic indicators 120
Chapter 12 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 13 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Spain, value by category (€m), 2003?13 22
Figure 2: Beer, cider and FABs, Spain, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Spain, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Spain, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Spain, company share by volume (%), 2007?08 30
Figure 6: Beer, cider and FABs, Spain, distribution channels by volume (%), 2007?08 33
Figure 7: Beer, Spain, value by segment (€m), 2003?13 41
Figure 8: Beer, Spain, category growth comparison, by value, 2003?13 44
Figure 9: Beer, Spain, volume by segment (liters, million), 2003?13 47
Figure 10: Beer, Spain, category growth comparison, by volume, 2003?13 47
Figure 11: Beer, Spain, company share by volume (%), 2007?08 50
Figure 12: Beer, Spain, distribution channels by volume (%), 2007?08 53
Figure 13: Cider, Spain, value (€m), 2003?13 58
Figure 14: Cider, Spain, volume (liters, million), 2003?13 61
Figure 15: Cider, Spain, distribution channels by volume (%), 2007?08 65
Figure 16: FABs, Spain, value by segment (€m), 2003?13 71
Figure 17: FABs, Spain, category growth comparison, by value, 2003?13 73
Figure 18: FABs, Spain, volume by segment (liters, million), 2003?13 76
Figure 19: FABs, Spain, category growth comparison, by volume, 2003?13 76
Figure 20: FABs, Spain, company share by volume (%), 2007?08 78
Figure 21: FABs, Spain, distribution channels by volume (%), 2007?08 81
Figure 22: Global beer, cider and FABs market split (value terms, 2008), top five countries 86
Figure 23: Global beer, cider and FABs market value, 2003–08, top five countries 88
Figure 24: Global beer, cider and FABs market split (volume terms, 2008), top five countries 90
Figure 25: Global beer, cider and FABs market volume, 2003–08, top five countries 92
Figure 26: Annual data review process 126

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Spain, value by category (€m), 2003?08 20
Table 4: Beer, cider and FABs, Spain, value forecast by category (€m), 2008?13 21
Table 5: Beer, cider and FABs, Spain, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Spain, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Spain, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Spain, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Spain, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Spain, volume by brand (liters, million), 2007?08 29
Table 11: Beer, cider and FABs, Spain, company share by volume (%), 2007?08 31
Table 12: Beer, cider and FABs, Spain, volume by company (liters, million), 2007?08 31
Table 13: Beer, cider and FABs, Spain, distribution channels by volume (%), 2007?08 32
Table 14: Beer, cider and FABs, Spain, volume by distribution channel (liters, million), 2007?08 32
Table 15: Beer, cider and FABs, Spain, expenditure per capita (€), 2003?08 34
Table 16: Beer, cider and FABs, Spain, forecast expenditure per capita (€), 2008?13 34
Table 17: Beer, cider and FABs, Spain, expenditure per capita ($), 2003?08 35
Table 18: Beer, cider and FABs, Spain, forecast expenditure per capita ($), 2008?13 35
Table 19: Beer, cider and FABs, Spain, consumption per capita (liters), 2003?08 36
Table 20: Beer, cider and FABs, Spain, forecast consumption per capita (liters), 2008?13 36
Table 21: Heineken N.V. key facts 37
Table 22: Beer, Spain, value by segment (€m), 2003?08 39
Table 23: Beer, Spain, value forecast by segment (€m), 2008?13 40
Table 24: Beer, Spain, value by segment ($m), 2003?08 42
Table 25: Beer, Spain, value forecast by segment ($m), 2008?13 43
Table 26: Beer, Spain, volume by segment (liters, million), 2003?08 45
Table 27: Beer, Spain, volume forecast by segment (liters, million), 2008?13 46
Table 28: Beer, Spain, brand share by volume (%), 2007?08 48
Table 29: Beer, Spain, volume by brand (liters, million), 2007?08 49
Table 30: Beer, Spain, company share by volume (%), 2007?08 51
Table 31: Beer, Spain, volume by company (liters, million), 2007?08 51
Table 32: Beer, Spain, distribution channels by volume (%), 2007?08 52
Table 33: Beer, Spain, volume by distribution channel (liters, million), 2007?08 52
Table 34: Beer, Spain, expenditure per capita (€), 2003?08 54
Table 35: Beer, Spain, forecast expenditure per capita (€), 2008?13 54
Table 36: Beer, Spain, expenditure per capita ($), 2003?08 55
Table 37: Beer, Spain, forecast expenditure per capita ($), 2008?13 55
Table 38: Beer, Spain, consumption per capita (liters), 2003?08 56
Table 39: Beer, Spain, forecast consumption per capita (liters), 2008?13 56
Table 40: Cider, Spain, value (€m), 2003?08 57
Table 41: Cider, Spain, value forecast (€m), 2008?13 58
Table 42: Cider, Spain, value ($m), 2003?08 59
Table 43: Cider, Spain, value forecast ($m), 2008?13 59
Table 44: Cider, Spain, volume (liters, million), 2003?08 60
Table 45: Cider, Spain, volume forecast (liters, million), 2008?13 61
Table 46: Cider, Spain, brand share by volume (%), 2007?08 62
Table 47: Cider, Spain, volume by brand (liters, million), 2007?08 62
Table 48: Cider, Spain, company share by volume (%), 2007?08 63
Table 49: Cider, Spain, volume by company (liters, million), 2007?08 63
Table 50: Cider, Spain, distribution channels by volume (%), 2007?08 64
Table 51: Cider, Spain, volume by distribution channel (liters, million), 2007?08 64
Table 52: Cider, Spain, expenditure per capita (€), 2003?08 66
Table 53: Cider, Spain, forecast expenditure per capita (€), 2008?13 66
Table 54: Cider, Spain, expenditure per capita ($), 2003?08 67
Table 55: Cider, Spain, forecast expenditure per capita ($), 2008?13 67
Table 56: Cider, Spain, consumption per capita (liters), 2003?08 68
Table 57: Cider, Spain, forecast consumption per capita (liters), 2008?13 68
Table 58: FABs, Spain, value by segment (€m), 2003?08 69
Table 59: FABs, Spain, value forecast by segment (€m), 2008?13 70
Table 60: FABs, Spain, value by segment ($m), 2003?08 72
Table 61: FABs, Spain, value forecast by segment ($m), 2008?13 72
Table 62: FABs, Spain, volume by segment (liters, million), 2003?08 74
Table 63: FABs, Spain, volume forecast by segment (liters, million), 2008?13 75
Table 64: FABs, Spain, brand share by volume (%), 2007?08 77
Table 65: FABs, Spain, volume by brand (liters, million), 2007?08 77
Table 66: FABs, Spain, company share by volume (%), 2007?08 79
Table 67: FABs, Spain, volume by company (liters, million), 2007?08 79
Table 68: FABs, Spain, distribution channels by volume (%), 2007?08 80
Table 69: FABs, Spain, volume by distribution channel (liters, million), 2007?08 80
Table 70: FABs, Spain, expenditure per capita (€), 2003?08 82
Table 71: FABs, Spain, forecast expenditure per capita (€), 2008?13 82
Table 72: FABs, Spain, expenditure per capita ($), 2003?08 83
Table 73: FABs, Spain, forecast expenditure per capita ($), 2008?13 83
Table 74: FABs, Spain, consumption per capita (liters), 2003?08 84
Table 75: FABs, Spain, forecast consumption per capita (liters), 2008?13 84
Table 76: Global beer, cider and FABs market value, 2008 85
Table 77: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 88
Table 78: Global beer, cider and FABs market volume, 2008 89
Table 79: Global beer, cider and FABs market split (volume terms, 2008), top five countries 92
Table 80: Leading players, top five countries 93
Table 81: Analysis of Spain’s political landscape 95
Table 82: Analysis of Spain’s economy 98
Table 83: Analysis of Spain’s social system 102
Table 84: Analysis of Spain’s technology landscape 106
Table 85: Comparative performance – patents 109
Table 86: Analysis of Spain’s legal landscape 110
Table 87: Analysis of Spain’s environmental landscape 113
Table 88: Spain beer, cider and FABs new product launches reports, by company (top five companies), 2009 117
Table 89: Spain beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 117
Table 90: Spain beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 118
Table 91: Spain beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 118
Table 92: Spain beer, cider and FABs new product launches (reports), by package tags or claims, 2009 119
Table 93: Spain beer, cider and FABs new product launches - recent five launches (2009) 119
Table 94: Spain population, by age group, 2003?08 (millions) 120
Table 95: Spain population forecast, by age group, 2008?13 (millions) 121
Table 96: Spain population, by gender, 2003?08 (millions) 121
Table 97: Spain population forecast, by gender, 2008?13 (millions) 122
Table 98: Spain nominal GDP, 2003?08 (€bn, nominal prices) 122
Table 99: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 122
Table 100: Spain real GDP, 2003?08 (€bn, 2000 prices) 123
Table 101: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 123
Table 102: Spain real GDP, 2003?08 ($bn, 2000 prices) 123
Table 103: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 124
Table 104: Spain consumer price index, 2003?08 (2000=100) 124
Table 105: Spain consumer price index, 2008?13 (2000=100) 124


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