Beer, Cider and FABs in Switzerland to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Switzerland increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Switzerland, accounting for a share of 95.8%.

Leading players in Swiss beer, cider and FABs market include Carlsberg A/S, Heineken N.V. and Anheuser-Busch InBev.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Swiss Franc), 2003?08 20
Value analysis (Swiss Franc), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Carlsberg A/S 38
Heineken N.V. 40
Chapter 5 Category Analysis: Beer 42
Value analysis (Swiss Franc), 2003?08 42
Value analysis (Swiss Franc), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Cider 61
Value analysis (Swiss Franc), 2003?08 61
Value analysis (Swiss Franc), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: FABs 74
Value analysis (Swiss Franc), 2003?08 74
Value analysis (Swiss Franc), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 PESTLE Analysis 97
Summary 97
Political analysis 98
Economic analysis 100
Social analysis 103
Technology analysis 106
Legal analysis 110
Environmental analysis 113
Chapter 10 New Product Development 116
Product launches over time 116
Recent product launches 118
Chapter 11 Macroeconomic Profile 119
Macroeconomic indicators 119
Chapter 12 Research Methodology 124
Methodology overview 124
Secondary research 125
Market modeling 126
Creating an initial data model 126
Revising the initial data model 126
Creating a final estimate 127
Creating demographic value splits 127
Primary research 127
Data finalization 128
Ongoing research 128
Chapter 13 APPENDIX 129
Future readings 129
How to contact experts in your industry 129
Disclaimer 129

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Switzerland, value by category (CHFm), 2003?13 22
Figure 2: Beer, cider and FABs, Switzerland, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Switzerland, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Switzerland, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Switzerland, company share by volume (%), 2007?08 30
Figure 6: Beer, cider and FABs, Switzerland, distribution channels by volume (%), 2007?08 34
Figure 7: Beer, Switzerland, value by segment (CHFm), 2003?13 44
Figure 8: Beer, Switzerland, category growth comparison, by value, 2003?13 47
Figure 9: Beer, Switzerland, volume by segment (liters, million), 2003?13 50
Figure 10: Beer, Switzerland, category growth comparison, by volume, 2003?13 50
Figure 11: Beer, Switzerland, company share by volume (%), 2007?08 53
Figure 12: Beer, Switzerland, distribution channels by volume (%), 2007?08 57
Figure 13: Cider, Switzerland, value (CHFm), 2003?13 62
Figure 14: Cider, Switzerland, volume (liters, million), 2003?13 65
Figure 15: Cider, Switzerland, company share by volume (%), 2007?08 67
Figure 16: Cider, Switzerland, distribution channels by volume (%), 2007?08 70
Figure 17: FABs, Switzerland, value (CHFm), 2003?13 76
Figure 18: FABs, Switzerland, volume (liters, million), 2003?13 79
Figure 19: FABs, Switzerland, company share by volume (%), 2007?08 81
Figure 20: FABs, Switzerland, distribution channels by volume (%), 2007?08 84
Figure 21: Global beer, cider and FABs market split (value terms, 2008), top five countries 89
Figure 22: Global beer, cider and FABs market value, 2003–08, top five countries 91
Figure 23: Global beer, cider and FABs market split (volume terms, 2008), top five countries 93
Figure 24: Global beer, cider and FABs market volume, 2003–08, top five countries 95
Figure 25: Annual data review process 125

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Switzerland, value by category (CHFm), 2003?08 20
Table 4: Beer, cider and FABs, Switzerland, value forecast by category (CHFm), 2008?13 21
Table 5: Beer, cider and FABs, Switzerland, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Switzerland, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Switzerland, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Switzerland, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Switzerland, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Switzerland, volume by brand (liters, million), 2007?08 29
Table 11: Beer, cider and FABs, Switzerland, company share by volume (%), 2007?08 31
Table 12: Beer, cider and FABs, Switzerland, volume by company (liters, million), 2007?08 32
Table 13: Beer, cider and FABs, Switzerland, distribution channels by volume (%), 2007?08 33
Table 14: Beer, cider and FABs, Switzerland, volume by distribution channel (liters, million), 2007?08 33
Table 15: Beer, cider and FABs, Switzerland, expenditure per capita (CHF), 2003?08 35
Table 16: Beer, cider and FABs, Switzerland, forecast expenditure per capita (CHF), 2008?13 35
Table 17: Beer, cider and FABs, Switzerland, expenditure per capita ($), 2003?08 36
Table 18: Beer, cider and FABs, Switzerland, forecast expenditure per capita ($), 2008?13 36
Table 19: Beer, cider and FABs, Switzerland, consumption per capita (liters), 2003?08 37
Table 20: Beer, cider and FABs, Switzerland, forecast consumption per capita (liters), 2008?13 37
Table 21: Carlsberg A/S key facts 38
Table 22: Heineken N.V. key facts 40
Table 23: Beer, Switzerland, value by segment (CHFm), 2003?08 42
Table 24: Beer, Switzerland, value forecast by segment (CHFm), 2008?13 43
Table 25: Beer, Switzerland, value by segment ($m), 2003?08 45
Table 26: Beer, Switzerland, value forecast by segment ($m), 2008?13 46
Table 27: Beer, Switzerland, volume by segment (liters, million), 2003?08 48
Table 28: Beer, Switzerland, volume forecast by segment (liters, million), 2008?13 49
Table 29: Beer, Switzerland, brand share by volume (%), 2007?08 51
Table 30: Beer, Switzerland, volume by brand (liters, million), 2007?08 52
Table 31: Beer, Switzerland, company share by volume (%), 2007?08 54
Table 32: Beer, Switzerland, volume by company (liters, million), 2007?08 55
Table 33: Beer, Switzerland, distribution channels by volume (%), 2007?08 56
Table 34: Beer, Switzerland, volume by distribution channel (liters, million), 2007?08 56
Table 35: Beer, Switzerland, expenditure per capita (CHF), 2003?08 58
Table 36: Beer, Switzerland, forecast expenditure per capita (CHF), 2008?13 58
Table 37: Beer, Switzerland, expenditure per capita ($), 2003?08 59
Table 38: Beer, Switzerland, forecast expenditure per capita ($), 2008?13 59
Table 39: Beer, Switzerland, consumption per capita (liters), 2003?08 60
Table 40: Beer, Switzerland, forecast consumption per capita (liters), 2008?13 60
Table 41: Cider, Switzerland, value (CHFm), 2003?08 61
Table 42: Cider, Switzerland, value forecast (CHFm), 2008?13 62
Table 43: Cider, Switzerland, value ($m), 2003?08 63
Table 44: Cider, Switzerland, value forecast ($m), 2008?13 63
Table 45: Cider, Switzerland, volume (liters, million), 2003?08 64
Table 46: Cider, Switzerland, volume forecast (liters, million), 2008?13 65
Table 47: Cider, Switzerland, brand share by volume (%), 2007?08 66
Table 48: Cider, Switzerland, volume by brand (liters, million), 2007?08 66
Table 49: Cider, Switzerland, company share by volume (%), 2007?08 68
Table 50: Cider, Switzerland, volume by company (liters, million), 2007?08 68
Table 51: Cider, Switzerland, distribution channels by volume (%), 2007?08 69
Table 52: Cider, Switzerland, volume by distribution channel (liters, million), 2007?08 69
Table 53: Cider, Switzerland, expenditure per capita (CHF), 2003?08 71
Table 54: Cider, Switzerland, forecast expenditure per capita (CHF), 2008?13 71
Table 55: Cider, Switzerland, expenditure per capita ($), 2003?08 72
Table 56: Cider, Switzerland, forecast expenditure per capita ($), 2008?13 72
Table 57: Cider, Switzerland, consumption per capita (liters), 2003?08 73
Table 58: Cider, Switzerland, forecast consumption per capita (liters), 2008?13 73
Table 59: FABs, Switzerland, value (CHFm), 2003?08 74
Table 60: FABs, Switzerland, value forecast (CHFm), 2008?13 75
Table 61: FABs, Switzerland, value ($m), 2003?08 77
Table 62: FABs, Switzerland, value forecast ($m), 2008?13 77
Table 63: FABs, Switzerland, volume (liters, million), 2003?08 78
Table 64: FABs, Switzerland, volume forecast (liters, million), 2008?13 79
Table 65: FABs, Switzerland, brand share by volume (%), 2007?08 80
Table 66: FABs, Switzerland, volume by brand (liters, million), 2007?08 80
Table 67: FABs, Switzerland, company share by volume (%), 2007?08 82
Table 68: FABs, Switzerland, volume by company (liters, million), 2007?08 82
Table 69: FABs, Switzerland, distribution channels by volume (%), 2007?08 83
Table 70: FABs, Switzerland, volume by distribution channel (liters, million), 2007?08 83
Table 71: FABs, Switzerland, expenditure per capita (CHF), 2003?08 85
Table 72: FABs, Switzerland, forecast expenditure per capita (CHF), 2008?13 85
Table 73: FABs, Switzerland, expenditure per capita ($), 2003?08 86
Table 74: FABs, Switzerland, forecast expenditure per capita ($), 2008?13 86
Table 75: FABs, Switzerland, consumption per capita (liters), 2003?08 87
Table 76: FABs, Switzerland, forecast consumption per capita (liters), 2008?13 87
Table 77: Global beer, cider and FABs market value, 2008 88
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 91
Table 79: Global beer, cider and FABs market volume, 2008 92
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 95
Table 81: Leading players, top five countries 96
Table 82: Analysis of Switzerland’s political landscape 98
Table 83: Analysis of the Swiss economy 100
Table 84: Analysis of the Swiss social system 103
Table 85: Analysis of Switzerland’s technology landscape 106
Table 86: Patents granted by the US Patent and Trademark Office to major developed countries, 2002–06 108
Table 87: Analysis of Switzerland’s legal landscape 110
Table 88: Analysis of Switzerland’s environmental landscape 113
Table 89: Switzerland beer, cider and FABs new product launches reports, by company (top five companies), 2009 116
Table 90: Switzerland beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 116
Table 91: Switzerland beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 117
Table 92: Switzerland beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 117
Table 93: Switzerland beer, cider and FABs new product launches (reports), by package tags or claims, 2009 118
Table 94: Switzerland beer, cider and FABs new product launches - recent five launches (2009) 118
Table 95: Switzerland population, by age group, 2003?08 (millions) 119
Table 96: Switzerland population forecast, by age group, 2008?13 (millions) 120
Table 97: Switzerland population, by gender, 2003?08 (millions) 120
Table 98: Switzerland population forecast, by gender, 2008?13 (millions) 121
Table 99: Switzerland nominal GDP, 2003?08 (CHFbn, nominal prices) 121
Table 100: Switzerland nominal GDP forecast, 2008?13 (CHFbn, nominal prices) 121
Table 101: Switzerland real GDP, 2003?08 (CHFbn, 2000 prices) 122
Table 102: Switzerland real GDP forecast, 2008?13 (CHFbn, 2000 prices) 122
Table 103: Switzerland real GDP, 2003?08 ($bn, 2000 prices) 122
Table 104: Switzerland real GDP forecast, 2008?13 ($bn, 2000 prices) 123
Table 105: Switzerland consumer price index, 2003?08 (2000=100) 123
Table 106: Switzerland consumer price index, 2008?13 (2000=100) 123


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