Beer, Cider and FABs in Thailand to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Thailand increased at a compound annual growth rate of 10.7% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Thailand, accounting for a share of 97.9%.

Leading players in Thai beer, cider and FABs market include Thai Beverage Plc, Boon Rawd Brewery Company and Heineken N.V..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Baht), 2003?08 20
Value analysis (Baht), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Thai Beverage Public Company Limited 37
Boon Rawd Brewery Company 40
Chapter 5 Category Analysis: Beer 42
Value analysis (Baht), 2003?08 42
Value analysis (Baht), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Cider 59
Value analysis (Baht), 2003?08 59
Value analysis (Baht), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: FABs 71
Value analysis (Baht), 2003?08 71
Value analysis (Baht), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Country Comparison 87
Value 87
Volume 91
Market share 95
Chapter 9 PESTLE Analysis 96
Summary 96
Political analysis 97
Economic analysis 100
Social analysis 103
Technological analysis 106
Legal analysis 109
Environmental analysis 112
Chapter 10 Macroeconomic Profile 115
Macroeconomic indicators 115
Chapter 11 Research Methodology 120
Methodology overview 120
Secondary research 121
Market modeling 122
Creating an initial data model 122
Revising the initial data model 122
Creating a final estimate 123
Creating demographic value splits 123
Primary research 123
Data finalization 124
Ongoing research 124
Chapter 12 APPENDIX 125
Future readings 125
How to contact experts in your industry 125
Disclaimer 125

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Thailand, value by category (THBm), 2003?13 22
Figure 2: Beer, cider and FABs, Thailand, category growth comparison, by value, 2003?13 24
Figure 3: Beer, cider and FABs, Thailand, volume by category (liters, million), 2003?13 27
Figure 4: Beer, cider and FABs, Thailand, category growth comparison, by volume, 2003?13 27
Figure 5: Beer, cider and FABs, Thailand, company share by volume (%), 2007?08 30
Figure 6: Beer, cider and FABs, Thailand, distribution channels by volume (%), 2007?08 33
Figure 7: Beer, Thailand, value by segment (THBm), 2003?13 44
Figure 8: Beer, Thailand, category growth comparison, by value, 2003?13 47
Figure 9: Beer, Thailand, volume by segment (liters, million), 2003?13 50
Figure 10: Beer, Thailand, category growth comparison, by volume, 2003?13 50
Figure 11: Beer, Thailand, company share by volume (%), 2007?08 52
Figure 12: Beer, Thailand, distribution channels by volume (%), 2007?08 55
Figure 13: Cider, Thailand, value (THBm), 2003?13 60
Figure 14: Cider, Thailand, volume (liters, million), 2003?13 63
Figure 15: Cider, Thailand, distribution channels by volume (%), 2007?08 67
Figure 16: FABs, Thailand, value by segment (THBm), 2003?13 73
Figure 17: FABs, Thailand, category growth comparison, by value, 2003?13 75
Figure 18: FABs, Thailand, volume by segment (liters, million), 2003?13 78
Figure 19: FABs, Thailand, category growth comparison, by volume, 2003?13 78
Figure 20: FABs, Thailand, company share by volume (%), 2007?08 80
Figure 21: FABs, Thailand, distribution channels by volume (%), 2007?08 83
Figure 22: Global beer, cider and FABs market split (value terms, 2008), top five countries 88
Figure 23: Global beer, cider and FABs market value, 2003–08, top five countries 90
Figure 24: Global beer, cider and FABs market split (volume terms, 2008), top five countries 92
Figure 25: Global beer, cider and FABs market volume, 2003–08, top five countries 94
Figure 26: Annual data review process 121

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Thailand, value by category (THBm), 2003?08 20
Table 4: Beer, cider and FABs, Thailand, value forecast by category (THBm), 2008?13 21
Table 5: Beer, cider and FABs, Thailand, value by category ($m), 2003?08 23
Table 6: Beer, cider and FABs, Thailand, value forecast by category ($m), 2008?13 23
Table 7: Beer, cider and FABs, Thailand, volume by category (liters, million), 2003?08 25
Table 8: Beer, cider and FABs, Thailand, volume forecast by category (liters, million), 2008?13 26
Table 9: Beer, cider and FABs, Thailand, brand share by volume (%), 2007?08 28
Table 10: Beer, cider and FABs, Thailand, volume by brand (liters, million), 2007?08 29
Table 11: Beer, cider and FABs, Thailand, company share by volume (%), 2007?08 31
Table 12: Beer, cider and FABs, Thailand, volume by company (liters, million), 2007?08 31
Table 13: Beer, cider and FABs, Thailand, distribution channels by volume (%), 2007?08 32
Table 14: Beer, cider and FABs, Thailand, volume by distribution channel (liters, million), 2007?08 32
Table 15: Beer, cider and FABs, Thailand, expenditure per capita (THB), 2003?08 34
Table 16: Beer, cider and FABs, Thailand, forecast expenditure per capita (THB), 2008?13 34
Table 17: Beer, cider and FABs, Thailand, expenditure per capita ($), 2003?08 35
Table 18: Beer, cider and FABs, Thailand, forecast expenditure per capita ($), 2008?13 35
Table 19: Beer, cider and FABs, Thailand, consumption per capita (liters), 2003?08 36
Table 20: Beer, cider and FABs, Thailand, forecast consumption per capita (liters), 2008?13 36
Table 21: Thai Beverage Public Company Limited key facts 37
Table 22: Boon Rawd Brewery Company key facts 40
Table 23: Beer, Thailand, value by segment (THBm), 2003?08 42
Table 24: Beer, Thailand, value forecast by segment (THBm), 2008?13 43
Table 25: Beer, Thailand, value by segment ($m), 2003?08 45
Table 26: Beer, Thailand, value forecast by segment ($m), 2008?13 46
Table 27: Beer, Thailand, volume by segment (liters, million), 2003?08 48
Table 28: Beer, Thailand, volume forecast by segment (liters, million), 2008?13 49
Table 29: Beer, Thailand, brand share by volume (%), 2007?08 51
Table 30: Beer, Thailand, volume by brand (liters, million), 2007?08 51
Table 31: Beer, Thailand, company share by volume (%), 2007?08 53
Table 32: Beer, Thailand, volume by company (liters, million), 2007?08 53
Table 33: Beer, Thailand, distribution channels by volume (%), 2007?08 54
Table 34: Beer, Thailand, volume by distribution channel (liters, million), 2007?08 54
Table 35: Beer, Thailand, expenditure per capita (THB), 2003?08 56
Table 36: Beer, Thailand, forecast expenditure per capita (THB), 2008?13 56
Table 37: Beer, Thailand, expenditure per capita ($), 2003?08 57
Table 38: Beer, Thailand, forecast expenditure per capita ($), 2008?13 57
Table 39: Beer, Thailand, consumption per capita (liters), 2003?08 58
Table 40: Beer, Thailand, forecast consumption per capita (liters), 2008?13 58
Table 41: Cider, Thailand, value (THBm), 2003?08 59
Table 42: Cider, Thailand, value forecast (THBm), 2008?13 60
Table 43: Cider, Thailand, value ($m), 2003?08 61
Table 44: Cider, Thailand, value forecast ($m), 2008?13 61
Table 45: Cider, Thailand, volume (liters, million), 2003?08 62
Table 46: Cider, Thailand, volume forecast (liters, million), 2008?13 63
Table 47: Cider, Thailand, brand share by volume (%), 2007?08 64
Table 48: Cider, Thailand, volume by brand (liters, million), 2007?08 64
Table 49: Cider, Thailand, company share by volume (%), 2007?08 65
Table 50: Cider, Thailand, volume by company (liters, million), 2007?08 65
Table 51: Cider, Thailand, distribution channels by volume (%), 2007?08 66
Table 52: Cider, Thailand, volume by distribution channel (liters, million), 2007?08 66
Table 53: Cider, Thailand, expenditure per capita (THB), 2003?08 68
Table 54: Cider, Thailand, forecast expenditure per capita (THB), 2008?13 68
Table 55: Cider, Thailand, expenditure per capita ($), 2003?08 69
Table 56: Cider, Thailand, forecast expenditure per capita ($), 2008?13 69
Table 57: Cider, Thailand, consumption per capita (liters), 2003?08 70
Table 58: Cider, Thailand, forecast consumption per capita (liters), 2008?13 70
Table 59: FABs, Thailand, value by segment (THBm), 2003?08 71
Table 60: FABs, Thailand, value forecast by segment (THBm), 2008?13 72
Table 61: FABs, Thailand, value by segment ($m), 2003?08 74
Table 62: FABs, Thailand, value forecast by segment ($m), 2008?13 74
Table 63: FABs, Thailand, volume by segment (liters, million), 2003?08 76
Table 64: FABs, Thailand, volume forecast by segment (liters, million), 2008?13 77
Table 65: FABs, Thailand, brand share by volume (%), 2007?08 79
Table 66: FABs, Thailand, volume by brand (liters, million), 2007?08 79
Table 67: FABs, Thailand, company share by volume (%), 2007?08 81
Table 68: FABs, Thailand, volume by company (liters, million), 2007?08 81
Table 69: FABs, Thailand, distribution channels by volume (%), 2007?08 82
Table 70: FABs, Thailand, volume by distribution channel (liters, million), 2007?08 82
Table 71: FABs, Thailand, expenditure per capita (THB), 2003?08 84
Table 72: FABs, Thailand, forecast expenditure per capita (THB), 2008?13 84
Table 73: FABs, Thailand, expenditure per capita ($), 2003?08 85
Table 74: FABs, Thailand, forecast expenditure per capita ($), 2008?13 85
Table 75: FABs, Thailand, consumption per capita (liters), 2003?08 86
Table 76: FABs, Thailand, forecast consumption per capita (liters), 2008?13 86
Table 77: Global beer, cider and FABs market value, 2008 87
Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 90
Table 79: Global beer, cider and FABs market volume, 2008 91
Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 94
Table 81: Leading players, top five countries 95
Table 82: Analysis of Thailand’s political landscape 97
Table 83: Analysis of Thailand’s economy 100
Table 84: Analysis of Thailand’s social system 103
Table 85: Analysis of Thailand’s technology landscape 106
Table 86: Analysis of Thailand’s legal landscape 109
Table 87: Analysis of Thailand’s environmental landscape 112
Table 88: Thailand population, by age group, 2003?08 (millions) 115
Table 89: Thailand population forecast, by age group, 2008?13 (millions) 116
Table 90: Thailand population, by gender, 2003?08 (millions) 116
Table 91: Thailand population forecast, by gender, 2008?13 (millions) 117
Table 92: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 117
Table 93: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 117
Table 94: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 118
Table 95: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 118
Table 96: Thailand real GDP, 2003?08 ($bn, 2000 prices) 118
Table 97: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 119
Table 98: Thailand consumer price index, 2003?08 (2000=100) 119
Table 99: Thailand consumer price index, 2008?13 (2000=100) 119


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