TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 16
Value Analysis 16
Volume Analysis 18
Chapter 4 Western Europe Beer, Cider and FABs - Market Overview 20
Value analysis (US Dollar), 2003?08 20
Value analysis (US Dollar), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 5 Leading Company Profiles 33
Heineken N.V. 33
Carlsberg A/S 35
Chapter 6 Category Analysis: Beer 37
Value analysis (US Dollar), 2003?08 37
Value analysis (US Dollar), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Cider 51
Value analysis (US Dollar), 2003?08 51
Value analysis (US Dollar), 2008?13 52
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: FABs 61
Value analysis (US Dollar), 2003?08 61
Value analysis (US Dollar), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 9 Research Methodology 74
Methodology overview 74
Secondary research 75
Market modeling 76
Creating an initial data model 76
Revising the initial data model 76
Creating a final estimate 77
Creating demographic value splits 77
Primary research 77
Data finalization 78
Ongoing research 78
Chapter 10 APPENDIX 79
Future readings 79
How to contact experts in your industry 79
Disclaimer 79
LIST OF FIGURES
Figure 1: Beer, cider and FABs, Western Europe, value by category ($m), 2003?13 22
Figure 2: Beer, cider and FABs, Western Europe, category growth comparison, by value, 2003?13 22
Figure 3: Beer, cider and FABs, Western Europe, volume by category (liters, million), 2003?13 25
Figure 4: Beer, cider and FABs, Western Europe, category growth comparison, by volume, 2003?13 25
Figure 5: Beer, cider and FABs, Western Europe, company share (top five companies) by volume (%), 2007?08 28
Figure 6: Beer, cider and FABs, Western Europe, distribution channels by volume (%), 2007?08 30
Figure 7: Beer, Western Europe, value by segment ($m), 2003?13 39
Figure 8: Beer, Western Europe, category growth comparison, by value, 2003?13 39
Figure 9: Beer, Western Europe, volume by segment (liters, million), 2003?13 42
Figure 10: Beer, Western Europe, category growth comparison, by volume, 2003?13 42
Figure 11: Beer, Western Europe, company share (top five companies) by volume (%), 2007?08 45
Figure 12: Beer, Western Europe, distribution channels by volume (%), 2007?08 47
Figure 13: Cider, Western Europe, value ($m), 2003?13 52
Figure 14: Cider, Western Europe, volume (liters, million), 2003?13 54
Figure 15: Cider, Western Europe, distribution channels by volume (%), 2007?08 58
Figure 16: FABs, Western Europe, value by segment ($m), 2003?13 63
Figure 17: FABs, Western Europe, category growth comparison, by value, 2003?13 63
Figure 18: FABs, Western Europe, volume by segment (liters, million), 2003?13 66
Figure 19: FABs, Western Europe, category growth comparison, by volume, 2003?13 66
Figure 20: FABs, Western Europe, company share (top five companies) by volume (%), 2007?08 69
Figure 21: FABs, Western Europe, distribution channels by volume (%), 2007?08 71
Figure 22: Annual data review process 75
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Western Europe beer, cider and FABs value (country-wise), 2003?08 ($m) 16
Table 4: Western Europe beer, cider and FABs value (country-wise) forecast, 2008?13 ($m) 17
Table 5: Western Europe beer, cider and FABs volume (country-wise), 2003?08 (liters, million) 18
Table 6: Western Europe beer, cider and FABs volume (country-wise) forecast, 2008?13 (liters, million) 19
Table 7: Beer, cider and FABs, Western Europe, value by category ($m), 2003?08 20
Table 8: Beer, cider and FABs, Western Europe, value forecast by category ($m), 2008?13 21
Table 9: Beer, cider and FABs, Western Europe, volume by category (liters, million), 2003?08 23
Table 10: Beer, cider and FABs, Western Europe, volume forecast by category (liters, million), 2008?13 24
Table 11: Beer, cider and FABs, Western Europe, company share (top 20 companies) by volume (%), 2007?08 26
Table 12: Beer, cider and FABs, Western Europe, volume by company (liters, million), 2007?08 27
Table 13: Beer, cider and FABs, Western Europe, distribution channels by volume (%), 2007?08 29
Table 14: Beer, cider and FABs, Western Europe, volume by distribution channel (liters, million), 2007?08 29
Table 15: Beer, cider and FABs, Western Europe, expenditure per capita ($), 2003?08 31
Table 16: Beer, cider and FABs, Western Europe, forecast expenditure per capita ($), 2008?13 31
Table 17: Beer, cider and FABs, Western Europe, consumption per capita (liters), 2003?08 32
Table 18: Beer, cider and FABs, Western Europe, forecast consumption per capita (liters), 2008?13 32
Table 19: Heineken N.V. key facts 33
Table 20: Carlsberg A/S key facts 35
Table 21: Beer, Western Europe, value by segment ($m), 2003?08 37
Table 22: Beer, Western Europe, value forecast by segment ($m), 2008?13 38
Table 23: Beer, Western Europe, volume by segment (liters, million), 2003?08 40
Table 24: Beer, Western Europe, volume forecast by segment (liters, million), 2008?13 41
Table 25: Beer, Western Europe, company share (top 20 companies) by volume (%), 2007?08 43
Table 26: Beer, Western Europe, volume by company (liters, million), 2007?08 44
Table 27: Beer, Western Europe, distribution channels by volume (%), 2007?08 46
Table 28: Beer, Western Europe, volume by distribution channel (liters, million), 2007?08 46
Table 29: Beer, Western Europe, expenditure per capita ($), 2003?08 48
Table 30: Beer, Western Europe, forecast expenditure per capita ($), 2008?13 49
Table 31: Beer, Western Europe, consumption per capita (liters), 2003?08 49
Table 32: Beer, Western Europe, forecast consumption per capita (liters), 2008?13 50
Table 33: Cider, Western Europe, value ($m), 2003?08 51
Table 34: Cider, Western Europe, value forecast ($m), 2008?13 52
Table 35: Cider, Western Europe, volume (liters, million), 2003?08 53
Table 36: Cider, Western Europe, volume forecast (liters, million), 2008?13 54
Table 37: Cider, Western Europe, company share (top 20 companies) by volume (%), 2007?08 55
Table 38: Cider, Western Europe, volume by company (liters, million), 2007?08 56
Table 39: Cider, Western Europe, distribution channels by volume (%), 2007?08 57
Table 40: Cider, Western Europe, volume by distribution channel (liters, million), 2007?08 57
Table 41: Cider, Western Europe, expenditure per capita ($), 2003?08 59
Table 42: Cider, Western Europe, forecast expenditure per capita ($), 2008?13 59
Table 43: Cider, Western Europe, consumption per capita (liters), 2003?08 60
Table 44: Cider, Western Europe, forecast consumption per capita (liters), 2008?13 60
Table 45: FABs, Western Europe, value by segment ($m), 2003?08 61
Table 46: FABs, Western Europe, value forecast by segment ($m), 2008?13 62
Table 47: FABs, Western Europe, volume by segment (liters, million), 2003?08 64
Table 48: FABs, Western Europe, volume forecast by segment (liters, million), 2008?13 65
Table 49: FABs, Western Europe, company share (top 20 companies) by volume (%), 2007?08 67
Table 50: FABs, Western Europe, volume by company (liters, million), 2007?08 68
Table 51: FABs, Western Europe, distribution channels by volume (%), 2007?08 70
Table 52: FABs, Western Europe, volume by distribution channel (liters, million), 2007?08 70
Table 53: FABs, Western Europe, expenditure per capita ($), 2003?08 72
Table 54: FABs, Western Europe, forecast expenditure per capita ($), 2008?13 72
Table 55: FABs, Western Europe, consumption per capita (liters), 2003?08 73
Table 56: FABs, Western Europe, forecast consumption per capita (liters), 2008?13 73
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