Beer in Nigeria to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on beer category

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer market, including company overview, key facts and business description

Highlights

The market for beer in Nigeria increased at a compound annual growth rate of 8.9% between 2003 and 2008.

Leading players in Nigerian beer market include Heineken N.V., Guinness Nigeria and Champion Breweries.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 10
Value analysis (Naira), 2003?08 10
Value analysis (Naira), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 16
Volume analysis, 2008?13 17
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Leading Company Profile 28
Heineken N.V. 28
Chapter 5 Socioeconomic profile 30
Country overview 30
Key facts 31
Political overview 32
Economic overview 33
Chapter 6 Macroeconomic Profile 34
Macroeconomic indicators 34
Chapter 7 Research Methodology 39
Methodology overview 39
Secondary research 40
Market modeling 41
Creating an initial data model 41
Revising the initial data model 41
Creating a final estimate 42
Creating demographic value splits 42
Primary research 42
Data finalization 43
Ongoing research 43

LIST OF FIGURES
Figure 1: Beer, Nigeria, value by segment (NGNm), 2003?13 12
Figure 2: Beer, Nigeria, category growth comparison, by value, 2003?13 15
Figure 3: Beer, Nigeria, volume by segment (liters, million), 2003?13 18
Figure 4: Beer, Nigeria, category growth comparison, by volume, 2003?13 18
Figure 5: Beer, Nigeria, company share by volume (%), 2007?08 20
Figure 6: Beer, Nigeria, distribution channels by volume (%), 2007?08 23
Figure 7: Map of Nigeria 31
Figure 8: Annual data review process 40

LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, Nigeria, value by segment (NGNm), 2003?08 10
Table 4: Beer, Nigeria, value forecast by segment (NGNm), 2008?13 11
Table 5: Beer, Nigeria, value by segment ($m), 2003?08 13
Table 6: Beer, Nigeria, value forecast by segment ($m), 2008?13 14
Table 7: Beer, Nigeria, volume by segment (liters, million), 2003?08 16
Table 8: Beer, Nigeria, volume forecast by segment (liters, million), 2008?13 17
Table 9: Beer, Nigeria, brand share by volume (%), 2007?08 19
Table 10: Beer, Nigeria, volume by brand (liters, million), 2007?08 19
Table 11: Beer, Nigeria, company share by volume (%), 2007?08 21
Table 12: Beer, Nigeria, volume by company (liters, million), 2007?08 21
Table 13: Beer, Nigeria, distribution channels by volume (%), 2007?08 22
Table 14: Beer, Nigeria, volume by distribution channel (liters, million), 2007?08 22
Table 15: Beer, Nigeria, expenditure per capita (NGN), 2003?08 24
Table 16: Beer, Nigeria, forecast expenditure per capita (NGN), 2008?13 25
Table 17: Beer, Nigeria, expenditure per capita ($), 2003?08 25
Table 18: Beer, Nigeria, forecast expenditure per capita ($), 2008?13 26
Table 19: Beer, Nigeria, consumption per capita (liters), 2003?08 26
Table 20: Beer, Nigeria, forecast consumption per capita (liters), 2008?13 27
Table 21: Heineken N.V. key facts 28
Table 22: Nigeria key facts 31
Table 23: Nigeria population, by age group, 2003?08 (millions) 34
Table 24: Nigeria population forecast, by age group, 2008?13 (millions) 35
Table 25: Nigeria population, by gender, 2003?08 (millions) 35
Table 26: Nigeria population forecast, by gender, 2008?13 (millions) 36
Table 27: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 36
Table 28: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 36
Table 29: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 37
Table 30: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 37
Table 31: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 37
Table 32: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 38
Table 33: Nigeria consumer price index, 2003?08 (2000=100) 38
Table 34: Nigeria consumer price index, 2008?13 (2000=100) 38


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