TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 16
7.3 Supplier Power 17
7.4 New Entrants 18
7.5 Substitutes 20
7.6 Rivalry 21
CHAPTER 8 Leading Companies 22
8.1 Bourbon Corporation 22
8.2 Ezaki Glico 24
8.3 Yamazaki Baking Co., Ltd. 26
CHAPTER 9 Distribution 29
CHAPTER 10 Market Forecasts 30
10.1 Market Value Forecast 30
10.2 Market Volume Forecast 31
CHAPTER 11 Macroeconomic Indicators 32
CHAPTER 12 Appendix 34
12.1 Methodology 34
12.2 Industry Associations 35
12.3 Related Datamonitor Research 35
LIST OF TABLES
Table 1: Japan Biscuits Market Value: $ million, 2004-2008 9
Table 2: Japan Biscuits Market Volume: Kilograms million, 2004-2008 10
Table 3: Japan Biscuits Market Segmentation I: % Share, by Value, 2008 11
Table 4: Japan Biscuits Market Segmentation II: % Share, by Value, 2008 12
Table 5: Japan Biscuits Market Share: % Share, by Value, 2008 13
Table 6: Key Facts: Bourbon Corporation 22
Table 7: Key Financials: Bourbon Corporation 23
Table 8: Key Facts: Ezaki Glico 24
Table 9: Key Financials: Ezaki Glico 25
Table 10: Key Facts: Yamazaki Baking Co., Ltd. 26
Table 11: Key Financials: Yamazaki Baking Co., Ltd. 27
Table 12: Japan Biscuits Distribution: % Share, by Value, 2008 29
Table 13: Japan Biscuits Market Value Forecast: $ million, 2008-2013 30
Table 14: Japan Biscuits Market Volume Forecast: Kilograms million, 2008-2013 31
Table 15: Japan Size of Population (million) , 2004-2008 32
Table 16: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 32
Table 17: Japan Inflation, 2004-2008 32
Table 18: Japan Exchange Rate, 2004-2008 33
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