Bottled Water in Colombia

Introduction

Bottled Water in Colombia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Colombia bottled water market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The bottled water market consists of the retail sale of sparkling flavored water, sparkling unflavored water, still flavored water and still unflavored water. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been

*The Colombian bottled water market generated total revenues of $769.8 million in 2010, representing a compound annual growth rate (CAGR) of 6.2% for the period spanning 2006-2010.

*Still unflavored sales proved the most lucrative for the Colombian bottled water market in 2010, generating total revenues of $629.5 million, equivalent to 81.8% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 6.1% for the five-year period 2010-2015, which is expected to lead the market to a value of $1 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the bottled water market in Colombia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the bottled water market in Colombia

Leading company profiles reveal details of key bottled water market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Colombia bottled water market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Colombia economy

Key Questions Answered

What was the size of the Colombia bottled water market by value in 2010?

What will be the size of the Colombia bottled water market in 2015?

What factors are affecting the strength of competition in the Colombia bottled water market?

How has the market performed over the last five years?

Who are the top competitiors in Colombia's bottled water market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
PepsiCo, Inc. 21
Coca-Cola Company, The 26
Carulla Vivero 31
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Colombia bottled water market value: $ million, 2006–10(e) 10
Table 2: Colombia bottled water market volume: million liters, 2006–10(e) 11
Table 3: Colombia bottled water market segmentation I:% share, by value, 2010(e) 12
Table 4: Colombia bottled water market segmentation II: % share, by value, 2010(e) 13
Table 5: Colombia bottled water market share: % share, by volume, 2010(e) 14
Table 6: PepsiCo, Inc.: key facts 21
Table 7: PepsiCo, Inc.: key financials ($) 23
Table 8: PepsiCo, Inc.: key financial ratios 24
Table 9: Coca-Cola Company, The: key facts 26
Table 10: Coca-Cola Company, The: key financials ($) 29
Table 11: Coca-Cola Company, The: key financial ratios 29
Table 12: Carulla Vivero: key facts 31
Table 13: Colombia bottled water market distribution: % share, by volume, 2010(e) 32
Table 14: Colombia bottled water market value forecast: $ million, 2010–15 33
Table 15: Colombia bottled water market volume forecast: million liters, 2010–15 34
Table 16: Colombia size of population (million), 2006–10 35
Table 17: Colombia gdp (constant 2000 prices, $ billion), 2006–10 35
Table 18: Colombia gdp (current prices, $ billion), 2006–10 35
Table 19: Colombia inflation, 2006–10 36
Table 20: Colombia consumer price index (absolute), 2006–10 36
Table 21: Colombia exchange rate, 2006–10 36

LIST OF FIGURES
Figure 1: Colombia bottled water market value: $ million, 2006–10(e) 10
Figure 2: Colombia bottled water market volume: million liters, 2006–10(e) 11
Figure 3: Colombia bottled water market segmentation I:% share, by value, 2010(e) 12
Figure 4: Colombia bottled water market segmentation II: % share, by value, 2010(e) 13
Figure 5: Colombia bottled water market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the bottled water market in Colombia, 2010 15
Figure 7: Drivers of buyer power in the bottled water market in Colombia, 2010 16
Figure 8: Drivers of supplier power in the bottled water market in Colombia, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bottled water market in Colombia, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bottled water market in Colombia, 2010 19
Figure 11: Drivers of degree of rivalry in the bottled water market in Colombia, 2010 20
Figure 12: PepsiCo, Inc.: revenues & profitability 24
Figure 13: PepsiCo, Inc.: assets & liabilities 25
Figure 14: Coca-Cola Company, The: revenues & profitability 30
Figure 15: Coca-Cola Company, The: assets & liabilities 30
Figure 16: Colombia bottled water market distribution: % share, by volume, 2010(e) 32
Figure 17: Colombia bottled water market value forecast: $ million, 2010–15 33
Figure 18: Colombia bottled water market volume forecast: million liters, 2010–15 34


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