Broadcasting & Cable TV in Germany

Introduction

Broadcasting & Cable TV in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2010 annual average exchange rates.

*The German broadcasting & cable TV market had total revenues of $17.4 billion in 2010, representing a compound annual growth rate (CAGR) of 1.1% between 2006 and 2010.

*TV license or public funds sales proved the most lucrative for the German broadcasting & cable TV market in 2010, with total revenues of $8 billion, equivalent to 46% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 0.9% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $18.3 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Germany

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany broadcasting & cable tv market by value in 2010?

What will be the size of the Germany broadcasting & cable tv market in 2015?

What factors are affecting the strength of competition in the Germany broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Germany's broadcasting & cable tv market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Prosiebensat.1 Media AG 20
RTL Group SA 24
ZDF 28
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35

LIST OF TABLES
Table 1: Germany broadcasting & cable TV market value: $ million, 2006–10 10
Table 2: Germany broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Table 3: Germany broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Table 4: Prosiebensat.1 Media AG: key facts 20
Table 5: Prosiebensat.1 Media AG: key financials ($) 21
Table 6: Prosiebensat.1 Media AG: key financials (€) 21
Table 7: Prosiebensat.1 Media AG: key financial ratios 22
Table 8: RTL Group SA: key facts 24
Table 9: RTL Group SA: key financials ($) 25
Table 10: RTL Group SA: key financials (€) 25
Table 11: RTL Group SA: key financial ratios 26
Table 12: ZDF: key facts 28
Table 13: Germany broadcasting & cable TV market value forecast: $ million, 2010–15 29
Table 14: Germany size of population (million), 2006–10 30
Table 15: Germany gdp (constant 2000 prices, $ billion), 2006–10 30
Table 16: Germany gdp (current prices, $ billion), 2006–10 30
Table 17: Germany inflation, 2006–10 31
Table 18: Germany consumer price index (absolute), 2006–10 31
Table 19: Germany exchange rate, 2006–10 31

LIST OF FIGURES
Figure 1: Germany broadcasting & cable TV market value: $ million, 2006–10 10
Figure 2: Germany broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Figure 3: Germany broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the broadcasting & cable TV market in Germany, 2010 13
Figure 5: Drivers of buyer power in the broadcasting & cable TV market in Germany, 2010 14
Figure 6: Drivers of supplier power in the broadcasting & cable TV market in Germany, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in Germany, 2010 16
Figure 8: Factors influencing the threat of substitutes in the broadcasting & cable TV market in Germany, 2010 18
Figure 9: Drivers of degree of rivalry in the broadcasting & cable TV market in Germany, 2010 19
Figure 10: Prosiebensat.1 Media AG: revenues & profitability 22
Figure 11: Prosiebensat.1 Media AG: assets & liabilities 23
Figure 12: RTL Group SA: revenues & profitability 26
Figure 13: RTL Group SA: assets & liabilities 27
Figure 14: Germany broadcasting & cable TV market value forecast: $ million, 2010–15 29


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