Broadcasting & Cable TV in Japan

Introduction

Broadcasting & Cable TV in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Japan broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2010 annual average exchange rates.

*The Japanese broadcasting & cable TV market had total revenues of $45.4 billion in 2010, representing a compound annual growth rate (CAGR) of 1.6% between 2006 and 2010.

*TV advertising sales proved the most lucrative for the Japanese broadcasting & cable TV market in 2010, with total revenues of $21.3 billion, equivalent to 46.9% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.8% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $52.1 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Japan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Japan

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Japan broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Japan economy

Key Questions Answered

What was the size of the Japan broadcasting & cable tv market by value in 2010?

What will be the size of the Japan broadcasting & cable tv market in 2015?

What factors are affecting the strength of competition in the Japan broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Japan's broadcasting & cable tv market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Fuji Media Holdings, Inc. 19
Nippon Television Network Corporation 23
Tokyo Broadcasting System, Inc. 27
MARKET FORECASTS 31
Market value forecast 31
MACROECONOMIC INDICATORS 32
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37

LIST OF TABLES
Table 1: Japan broadcasting & cable TV market value: $ million, 2006–10 10
Table 2: Japan broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Table 3: Japan broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Table 4: Fuji Media Holdings, Inc.: key facts 19
Table 5: Fuji Media Holdings, Inc.: key financials ($) 20
Table 6: Fuji Media Holdings, Inc.: key financials (¥) 20
Table 7: Fuji Media Holdings, Inc.: key financial ratios 21
Table 8: Nippon Television Network Corporation: key facts 23
Table 9: Nippon Television Network Corporation: key financials ($) 24
Table 10: Nippon Television Network Corporation: key financials (¥) 24
Table 11: Nippon Television Network Corporation: key financial ratios 25
Table 12: Tokyo Broadcasting System, Inc.: key facts 27
Table 13: Tokyo Broadcasting System, Inc.: key financials ($) 28
Table 14: Tokyo Broadcasting System, Inc.: key financials (¥) 28
Table 15: Tokyo Broadcasting System, Inc.: key financial ratios 29
Table 16: Japan broadcasting & cable TV market value forecast: $ million, 2010–15 31
Table 17: Japan size of population (million), 2006–10 32
Table 18: Japan gdp (constant 2000 prices, $ billion), 2006–10 32
Table 19: Japan gdp (current prices, $ billion), 2006–10 32
Table 20: Japan inflation, 2006–10 33
Table 21: Japan consumer price index (absolute), 2006–10 33
Table 22: Japan exchange rate, 2006–10 33

LIST OF FIGURES
Figure 1: Japan broadcasting & cable TV market value: $ million, 2006–10 10
Figure 2: Japan broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Figure 3: Japan broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the broadcasting & cable TV market in Japan, 2010 13
Figure 5: Drivers of buyer power in the broadcasting & cable TV market in Japan, 2010 14
Figure 6: Drivers of supplier power in the broadcasting & cable TV market in Japan, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in Japan, 2010 16
Figure 8: Factors influencing the threat of substitutes in the broadcasting & cable TV market in Japan, 2010 17
Figure 9: Drivers of degree of rivalry in the broadcasting & cable TV market in Japan, 2010 18
Figure 10: Fuji Media Holdings, Inc.: revenues & profitability 21
Figure 11: Fuji Media Holdings, Inc.: assets & liabilities 22
Figure 12: Nippon Television Network Corporation: revenues & profitability 25
Figure 13: Nippon Television Network Corporation: assets & liabilities 26
Figure 14: Tokyo Broadcasting System, Inc.: revenues & profitability 29
Figure 15: Tokyo Broadcasting System, Inc.: assets & liabilities 30
Figure 16: Japan broadcasting & cable TV market value forecast: $ million, 2010–15 31


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