TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Prosiebensat.1 Media AG 20
RTL Group SA 24
Vivendi S.A. 28
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Netherlands broadcasting & cable TV market value: $ million, 2006–10 10
Table 2: Netherlands broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Table 3: Netherlands broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Table 4: Prosiebensat.1 Media AG: key facts 20
Table 5: Prosiebensat.1 Media AG: key financials ($) 21
Table 6: Prosiebensat.1 Media AG: key financials (€) 21
Table 7: Prosiebensat.1 Media AG: key financial ratios 22
Table 8: RTL Group SA: key facts 24
Table 9: RTL Group SA: key financials ($) 25
Table 10: RTL Group SA: key financials (€) 25
Table 11: RTL Group SA: key financial ratios 26
Table 12: Vivendi S.A.: key facts 28
Table 13: Vivendi S.A.: key financials ($) 29
Table 14: Vivendi S.A.: key financials (€) 30
Table 15: Vivendi S.A.: key financial ratios 30
Table 16: Netherlands broadcasting & cable TV market value forecast: $ million, 2010–15 32
Table 17: Netherlands size of population (million), 2006–10 33
Table 18: Netherlands gdp (constant 2000 prices, $ billion), 2006–10 33
Table 19: Netherlands gdp (current prices, $ billion), 2006–10 33
Table 20: Netherlands inflation, 2006–10 34
Table 21: Netherlands consumer price index (absolute), 2006–10 34
Table 22: Netherlands exchange rate, 2006–10 34
LIST OF FIGURES
Figure 1: Netherlands broadcasting & cable TV market value: $ million, 2006–10 10
Figure 2: Netherlands broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Figure 3: Netherlands broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the broadcasting & cable TV market in the Netherlands, 2010 13
Figure 5: Drivers of buyer power in the broadcasting & cable TV market in the Netherlands, 2010 14
Figure 6: Drivers of supplier power in the broadcasting & cable TV market in the Netherlands, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in the Netherlands, 2010 16
Figure 8: Factors influencing the threat of substitutes in the broadcasting & cable TV market in the Netherlands, 2010 18
Figure 9: Drivers of degree of rivalry in the broadcasting & cable TV market in the Netherlands, 2010 19
Figure 10: Prosiebensat.1 Media AG: revenues & profitability 22
Figure 11: Prosiebensat.1 Media AG: assets & liabilities 23
Figure 12: RTL Group SA: revenues & profitability 26
Figure 13: RTL Group SA: assets & liabilities 27
Figure 14: Vivendi S.A.: revenues & profitability 31
Figure 15: Vivendi S.A.: assets & liabilities 31
Figure 16: Netherlands broadcasting & cable TV market value forecast: $ million, 2010–15 32
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