Canned Food in Canada to 2013

Introduction

This databook provides key data and information on the canned food market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: canned meat,canned fish/seafood,canned fruit, canned vegetables, canned ready meals, canned pasta&noodles and canned desserts

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the canned food market, including company overview, key facts and business description

Highlights

The market for canned food in Canada increased at a compound annual growth rate of 0.1% between 2003 and 2008.

The Canned vegetables category led the canned food market in Canada, accounting for a share of 34.4%.

Leading players in Canadian canned food market include Del Monte Foods Company, ConAgra Foods, Inc. and General Mills, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the canned food market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: canned food 2
Summary category level: canned fish/seafood 3
Summary category level: canned fruit 4
Summary category level: canned meat products 5
Summary category level: canned ready meals 6
Summary category level: canned desserts 7
Summary category level: canned vegetables 8
Summary category level: canned pasta & noodles 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 29
Value analysis (Canadian Dollar), 2003?08 29
Value analysis (Canadian Dollar), 2008?13 30
Value analysis (US dollars), 2003?08 32
Value analysis (US dollars), 2008?13 33
Volume analysis, 2003?08 35
Volume analysis, 2008?13 36
Company and brand share analysis 38
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Del Monte Foods company 51
ConAgra Foods, Inc. 53
Chapter 5 Category Analysis: Canned Fish/Seafood 55
Value analysis (Canadian Dollar), 2003?08 55
Value analysis (Canadian Dollar), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Canned Fruit 71
Value analysis (Canadian Dollar), 2003?08 71
Value analysis (Canadian Dollar), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Canned Meat Products 88
Value analysis (Canadian Dollar), 2003?08 88
Value analysis (Canadian Dollar), 2008?13 89
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Canned Ready Meals 104
Value analysis (Canadian Dollar), 2003?08 104
Value analysis (Canadian Dollar), 2008?13 105
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Category Analysis: Canned Desserts 122
Value analysis (Canadian Dollar), 2003?08 122
Value analysis (Canadian Dollar), 2008?13 123
Value analysis (US dollars), 2003?08 124
Value analysis (US dollars), 2008?13 124
Volume analysis, 2003?08 125
Volume analysis, 2008?13 126
Company and brand share analysis 127
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 10 Category Analysis: Canned Vegetables 134
Value analysis (Canadian Dollar), 2003?08 134
Value analysis (Canadian Dollar), 2008?13 135
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 138
Volume analysis, 2003?08 140
Volume analysis, 2008?13 141
Company and brand share analysis 143
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 11 Category Analysis: Canned Pasta & Noodles 154
Value analysis (Canadian Dollar), 2003?08 154
Value analysis (Canadian Dollar), 2008?13 155
Value analysis (US dollars), 2003?08 156
Value analysis (US dollars), 2008?13 156
Volume analysis, 2003?08 157
Volume analysis, 2008?13 158
Company and brand share analysis 159
Distribution analysis 162
Expenditure and consumption per capita 164
Chapter 12 Country Comparison 167
Value 167
Volume 171
Market share 175
Chapter 13 PESTLE Analysis 176
Summary 176
Political analysis 177
Economic analysis 180
Social analysis 184
Technological analysis 187
Legal analysis 192
Environmental analysis 196
Chapter 14 New Product Development 200
Product launches over time 200
Recent product launches 202
Chapter 15 Macroeconomic Profile 203
Macroeconomic indicators 203
Chapter 16 Research Methodology 208
Methodology overview 208
Secondary research 209
Market modeling 210
Creating an initial data model 210
Revising the initial data model 210
Creating a final estimate 211
Creating demographic value splits 211
Primary research 211
Data finalization 212
Ongoing research 212
Chapter 17 APPENDIX 213
Future readings 213
How to contact experts in your industry 213
Disclaimer 213


LIST OF FIGURES
Figure 1: Canned food, Canada, value by category (C$m), 2003?13 31
Figure 2: Canned food, Canada, category growth comparison, by value, 2003?13 34
Figure 3: Canned food, Canada, volume by category (kg, million), 2003?13 37
Figure 4: Canned food, Canada, category growth comparison, by volume, 2003?13 37
Figure 5: Canned food, Canada, company share by value (%), 2007?08 40
Figure 6: Canned food, Canada, distribution channels by value (%), 2007?08 44
Figure 7: Canned fish/seafood, Canada, value by segment (C$m), 2003?13 57
Figure 8: Canned fish/seafood, Canada, category growth comparison, by value, 2003?13 59
Figure 9: Canned fish/seafood, Canada, volume by segment (kg, million), 2003?13 62
Figure 10: Canned fish/seafood, Canada, category growth comparison, by volume, 2003?13 62
Figure 11: Canned fish/seafood, Canada, company share by value (%), 2007?08 64
Figure 12: Canned fish/seafood, Canada, distribution channels by value (%), 2007?08 67
Figure 13: Canned fruit, Canada, value by segment (C$m), 2003?13 73
Figure 14: Canned fruit, Canada, category growth comparison, by value, 2003?13 76
Figure 15: Canned fruit, Canada, volume by segment (kg, million), 2003?13 79
Figure 16: Canned fruit, Canada, category growth comparison, by volume, 2003?13 79
Figure 17: Canned fruit, Canada, distribution channels by value (%), 2007?08 83
Figure 18: Canned meat products, Canada, value by segment (C$m), 2003?13 90
Figure 19: Canned meat products, Canada, category growth comparison, by value, 2003?13 92
Figure 20: Canned meat products, Canada, volume by segment (kg, million), 2003?13 95
Figure 21: Canned meat products, Canada, category growth comparison, by volume, 2003?13 95
Figure 22: Canned meat products, Canada, company share by value (%), 2007?08 97
Figure 23: Canned meat products, Canada, distribution channels by value (%), 2007?08 100
Figure 24: Canned ready meals, Canada, value by segment (C$m), 2003?13 106
Figure 25: Canned ready meals, Canada, category growth comparison, by value, 2003?13 109
Figure 26: Canned ready meals, Canada, volume by segment (kg, million), 2003?13 112
Figure 27: Canned ready meals, Canada, category growth comparison, by volume, 2003?13 112
Figure 28: Canned ready meals, Canada, company share by value (%), 2007?08 114
Figure 29: Canned ready meals, Canada, distribution channels by value (%), 2007?08 117
Figure 30: Canned desserts, Canada, value (C$m), 2003?13 123
Figure 31: Canned desserts, Canada, volume (kg, million), 2003?13 126
Figure 32: Canned desserts, Canada, distribution channels by value (%), 2007?08 130
Figure 33: Canned vegetables, Canada, value by segment (C$m), 2003?13 136
Figure 34: Canned vegetables, Canada, category growth comparison, by value, 2003?13 139
Figure 35: Canned vegetables, Canada, volume by segment (kg, million), 2003?13 142
Figure 36: Canned vegetables, Canada, category growth comparison, by volume, 2003?13 142
Figure 37: Canned vegetables, Canada, company share by value (%), 2007?08 144
Figure 38: Canned vegetables, Canada, distribution channels by value (%), 2007?08 147
Figure 39: Canned pasta & noodles, Canada, value (C$m), 2003?13 155
Figure 40: Canned pasta & noodles, Canada, volume (kg, million), 2003?13 158
Figure 41: Canned pasta & noodles, Canada, company share by value (%), 2007?08 160
Figure 42: Canned pasta & noodles, Canada, distribution channels by value (%), 2007?08 163
Figure 43: Global canned food market split (value terms, 2008), top five countries 168
Figure 44: Global canned food market value, 2003Ð08, top five countries 170
Figure 45: Global canned food market split (volume terms, 2008), top five countries 172
Figure 46: Global canned food market volume, 2003Ð08, top five countries 174
Figure 47: Annual data review process 209


LIST OF TABLES
Table 1: Canned food category definitions 12
Table 2: Canned food distribution channels 13
Table 3: Canned food, Canada, value by category (C$m), 2003?08 29
Table 4: Canned food, Canada, value forecast by category (C$m), 2008?13 30
Table 5: Canned food, Canada, value by category ($m), 2003?08 32
Table 6: Canned food, Canada, value forecast by category ($m), 2008?13 33
Table 7: Canned food, Canada, volume by category (kg, million), 2003?08 35
Table 8: Canned food, Canada, volume forecast by category (kg, million), 2008?13 36
Table 9: Canned food, Canada, brand share by value (%), 2007?08 38
Table 10: Canned food, Canada, value by brand (C$m), 2007?08 39
Table 11: Canned food, Canada, company share by value (%), 2007?08 41
Table 12: Canned food, Canada, value by company (C$m), 2007?08 42
Table 13: Canned food, Canada, distribution channels by value (%), 2007?08 43
Table 14: Canned food, Canada, value by distribution channel (C$m), 2007?08 43
Table 15: Canned food, Canada, expenditure per capita (C$), 2003?08 45
Table 16: Canned food, Canada, forecast expenditure per capita (C$), 2008?13 46
Table 17: Canned food, Canada, expenditure per capita ($), 2003?08 47
Table 18: Canned food, Canada, forecast expenditure per capita ($), 2008?13 48
Table 19: Canned food, Canada, consumption per capita (kg), 2003?08 49
Table 20: Canned food, Canada, forecast consumption per capita (kg), 2008?13 50
Table 21: Del Monte Foods company key facts 51
Table 22: ConAgra Foods, Inc. key facts 53
Table 23: Canned fish/seafood, Canada, value by segment (C$m), 2003?08 55
Table 24: Canned fish/seafood, Canada, value forecast by segment (C$m), 2008?13 56
Table 25: Canned fish/seafood, Canada, value by segment ($m), 2003?08 58
Table 26: Canned fish/seafood, Canada, value forecast by segment ($m), 2008?13 58
Table 27: Canned fish/seafood, Canada, volume by segment (kg, million), 2003?08 60
Table 28: Canned fish/seafood, Canada, volume forecast by segment (kg, million), 2008?13 61
Table 29: Canned fish/seafood, Canada, brand share by value (%), 2007?08 63
Table 30: Canned fish/seafood, Canada, value by brand (C$m), 2007?08 63
Table 31: Canned fish/seafood, Canada, company share by value (%), 2007?08 65
Table 32: Canned fish/seafood, Canada, value by company (C$m), 2007?08 65
Table 33: Canned fish/seafood, Canada, distribution channels by value (%), 2007?08 66
Table 34: Canned fish/seafood, Canada, value by distribution channel (C$m), 2007?08 66
Table 35: Canned fish/seafood, Canada, expenditure per capita (C$), 2003?08 68
Table 36: Canned fish/seafood, Canada, forecast expenditure per capita (C$), 2008?13 68
Table 37: Canned fish/seafood, Canada, expenditure per capita ($), 2003?08 69
Table 38: Canned fish/seafood, Canada, forecast expenditure per capita ($), 2008?13 69
Table 39: Canned fish/seafood, Canada, consumption per capita (kg), 2003?08 70
Table 40: Canned fish/seafood, Canada, forecast consumption per capita (kg), 2008?13 70
Table 41: Canned fruit, Canada, value by segment (C$m), 2003?08 71
Table 42: Canned fruit, Canada, value forecast by segment (C$m), 2008?13 72
Table 43: Canned fruit, Canada, value by segment ($m), 2003?08 74
Table 44: Canned fruit, Canada, value forecast by segment ($m), 2008?13 75
Table 45: Canned fruit, Canada, volume by segment (kg, million), 2003?08 77
Table 46: Canned fruit, Canada, volume forecast by segment (kg, million), 2008?13 78
Table 47: Canned fruit, Canada, brand share by value (%), 2007?08 80
Table 48: Canned fruit, Canada, value by brand (C$m), 2007?08 80
Table 49: Canned fruit, Canada, company share by value (%), 2007?08 81
Table 50: Canned fruit, Canada, value by company (C$m), 2007?08 81
Table 51: Canned fruit, Canada, distribution channels by value (%), 2007?08 82
Table 52: Canned fruit, Canada, value by distribution channel (C$m), 2007?08 82
Table 53: Canned fruit, Canada, expenditure per capita (C$), 2003?08 84
Table 54: Canned fruit, Canada, forecast expenditure per capita (C$), 2008?13 85
Table 55: Canned fruit, Canada, expenditure per capita ($), 2003?08 85
Table 56: Canned fruit, Canada, forecast expenditure per capita ($), 2008?13 86
Table 57: Canned fruit, Canada, consumption per capita (kg), 2003?08 86
Table 58: Canned fruit, Canada, forecast consumption per capita (kg), 2008?13 87
Table 59: Canned meat products, Canada, value by segment (C$m), 2003?08 88
Table 60: Canned meat products, Canada, value forecast by segment (C$m), 2008?13 89
Table 61: Canned meat products, Canada, value by segment ($m), 2003?08 91
Table 62: Canned meat products, Canada, value forecast by segment ($m), 2008?13 91
Table 63: Canned meat products, Canada, volume by segment (kg, million), 2003?08 93
Table 64: Canned meat products, Canada, volume forecast by segment (kg, million), 2008?13 94
Table 65: Canned meat products, Canada, brand share by value (%), 2007?08 96
Table 66: Canned meat products, Canada, value by brand (C$m), 2007?08 96
Table 67: Canned meat products, Canada, company share by value (%), 2007?08 98
Table 68: Canned meat products, Canada, value by company (C$m), 2007?08 98
Table 69: Canned meat products, Canada, distribution channels by value (%), 2007?08 99
Table 70: Canned meat products, Canada, value by distribution channel (C$m), 2007?08 99
Table 71: Canned meat products, Canada, expenditure per capita (C$), 2003?08 101
Table 72: Canned meat products, Canada, forecast expenditure per capita (C$), 2008?13 101
Table 73: Canned meat products, Canada, expenditure per capita ($), 2003?08 102
Table 74: Canned meat products, Canada, forecast expenditure per capita ($), 2008?13 102
Table 75: Canned meat products, Canada, consumption per capita (kg), 2003?08 103
Table 76: Canned meat products, Canada, forecast consumption per capita (kg), 2008?13 103
Table 77: Canned ready meals, Canada, value by segment (C$m), 2003?08 104
Table 78: Canned ready meals, Canada, value forecast by segment (C$m), 2008?13 105
Table 79: Canned ready meals, Canada, value by segment ($m), 2003?08 107
Table 80: Canned ready meals, Canada, value forecast by segment ($m), 2008?13 108
Table 81: Canned ready meals, Canada, volume by segment (kg, million), 2003?08 110
Table 82: Canned ready meals, Canada, volume forecast by segment (kg, million), 2008?13 111
Table 83: Canned ready meals, Canada, brand share by value (%), 2007?08 113
Table 84: Canned ready meals, Canada, value by brand (C$m), 2007?08 113
Table 85: Canned ready meals, Canada, company share by value (%), 2007?08 115
Table 86: Canned ready meals, Canada, value by company (C$m), 2007?08 115
Table 87: Canned ready meals, Canada, distribution channels by value (%), 2007?08 116
Table 88: Canned ready meals, Canada, value by distribution channel (C$m), 2007?08 116
Table 89: Canned ready meals, Canada, expenditure per capita (C$), 2003?08 118
Table 90: Canned ready meals, Canada, forecast expenditure per capita (C$), 2008?13 119
Table 91: Canned ready meals, Canada, expenditure per capita ($), 2003?08 119
Table 92: Canned ready meals, Canada, forecast expenditure per capita ($), 2008?13 120
Table 93: Canned ready meals, Canada, consumption per capita (kg), 2003?08 120
Table 94: Canned ready meals, Canada, forecast consumption per capita (kg), 2008?13 121
Table 95: Canned desserts, Canada, value (C$m), 2003?08 122
Table 96: Canned desserts, Canada, value forecast (C$m), 2008?13 123
Table 97: Canned desserts, Canada, value ($m), 2003?08 124
Table 98: Canned desserts, Canada, value forecast ($m), 2008?13 124
Table 99: Canned desserts, Canada, volume (kg, million), 2003?08 125
Table 100: Canned desserts, Canada, volume forecast (kg, million), 2008?13 126
Table 101: Canned desserts, Canada, brand share by value (%), 2007?08 127
Table 102: Canned desserts, Canada, value by brand (C$m), 2007?08 127
Table 103: Canned desserts, Canada, company share by value (%), 2007?08 128
Table 104: Canned desserts, Canada, value by company (C$m), 2007?08 128
Table 105: Canned desserts, Canada, distribution channels by value (%), 2007?08 129
Table 106: Canned desserts, Canada, value by distribution channel (C$m), 2007?08 129
Table 107: Canned desserts, Canada, expenditure per capita (C$), 2003?08 131
Table 108: Canned desserts, Canada, forecast expenditure per capita (C$), 2008?13 131
Table 109: Canned desserts, Canada, expenditure per capita ($), 2003?08 132
Table 110: Canned desserts, Canada, forecast expenditure per capita ($), 2008?13 132
Table 111: Canned desserts, Canada, consumption per capita (kg), 2003?08 133
Table 112: Canned desserts, Canada, forecast consumption per capita (kg), 2008?13 133
Table 113: Canned vegetables, Canada, value by segment (C$m), 2003?08 134
Table 114: Canned vegetables, Canada, value forecast by segment (C$m), 2008?13 135
Table 115: Canned vegetables, Canada, value by segment ($m), 2003?08 137
Table 116: Canned vegetables, Canada, value forecast by segment ($m), 2008?13 138
Table 117: Canned vegetables, Canada, volume by segment (kg, million), 2003?08 140
Table 118: Canned vegetables, Canada, volume forecast by segment (kg, million), 2008?13 141
Table 119: Canned vegetables, Canada, brand share by value (%), 2007?08 143
Table 120: Canned vegetables, Canada, value by brand (C$m), 2007?08 143
Table 121: Canned vegetables, Canada, company share by value (%), 2007?08 145
Table 122: Canned vegetables, Canada, value by company (C$m), 2007?08 145
Table 123: Canned vegetables, Canada, distribution channels by value (%), 2007?08 146
Table 124: Canned vegetables, Canada, value by distribution channel (C$m), 2007?08 146
Table 125: Canned vegetables, Canada, expenditure per capita (C$), 2003?08 148
Table 126: Canned vegetables, Canada, forecast expenditure per capita (C$), 2008?13 149
Table 127: Canned vegetables, Canada, expenditure per capita ($), 2003?08 150
Table 128: Canned vegetables, Canada, forecast expenditure per capita ($), 2008?13 151
Table 129: Canned vegetables, Canada, consumption per capita (kg), 2003?08 152
Table 130: Canned vegetables, Canada, forecast consumption per capita (kg), 2008?13 153
Table 131: Canned pasta & noodles, Canada, value (C$m), 2003?08 154
Table 132: Canned pasta & noodles, Canada, value forecast (C$m), 2008?13 155
Table 133: Canned pasta & noodles, Canada, value ($m), 2003?08 156
Table 134: Canned pasta & noodles, Canada, value forecast ($m), 2008?13 156
Table 135: Canned pasta & noodles, Canada, volume (kg, million), 2003?08 157
Table 136: Canned pasta & noodles, Canada, volume forecast (kg, million), 2008?13 158
Table 137: Canned pasta & noodles, Canada, brand share by value (%), 2007?08 159
Table 138: Canned pasta & noodles, Canada, value by brand (C$m), 2007?08 159
Table 139: Canned pasta & noodles, Canada, company share by value (%), 2007?08 161
Table 140: Canned pasta & noodles, Canada, value by company (C$m), 2007?08 161
Table 141: Canned pasta & noodles, Canada, distribution channels by value (%), 2007?08 162
Table 142: Canned pasta & noodles, Canada, value by distribution channel (C$m), 2007?08 162
Table 143: Canned pasta & noodles, Canada, expenditure per capita (C$), 2003?08 164
Table 144: Canned pasta & noodles, Canada, forecast expenditure per capita (C$), 2008?13 164
Table 145: Canned pasta & noodles, Canada, expenditure per capita ($), 2003?08 165
Table 146: Canned pasta & noodles, Canada, forecast expenditure per capita ($), 2008?13 165
Table 147: Canned pasta & noodles, Canada, consumption per capita (kg), 2003?08 166
Table 148: Canned pasta & noodles, Canada, forecast consumption per capita (kg), 2008?13 166
Table 149: Global canned food market value, 2008 167
Table 150: Global canned food market split (value terms ($m), 2008), top five countries 170
Table 151: Global canned food market volume, 2008 171
Table 152: Global canned food market split (volume terms, 2008), top five countries 174
Table 153: Leading players, top five countries 175
Table 154: Analysis of CanadaÕs political landscape 177
Table 155: Analysis of CanadaÕs economy 180
Table 156: Analysis of Canadian social system 184
Table 157: Analysis of CanadaÕs technological landscape 187
Table 158: Cost competitiveness Ð ranking by cost index 188
Table 159: Patents granted by the USPTO 191
Table 160: Analysis of CanadaÕs legal landscape 192
Table 161: Analysis of CanadaÕs environmental landscape 196
Table 162: Canada canned food new product launches reports, by company (top five companies), 2009 200
Table 163: Canada canned food new product launches SKUs, by company (top five companies), 2009 200
Table 164: Canada canned food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 201
Table 165: Canada canned food new product launches (reports), by ingredients (top 10 ingredients), 2009 201
Table 166: Canada canned food new product launches (reports), by package tags or claims (top 10 claims), 2009 202
Table 167: Canada canned food new product launches - recent five launches (2009) 202
Table 168: Canada population, by age group, 2003?08 (millions) 203
Table 169: Canada population forecast, by age group, 2008?13 (millions) 204
Table 170: Canada population, by gender, 2003?08 (millions) 204
Table 171: Canada population forecast, by gender, 2008?13 (millions) 205
Table 172: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 205
Table 173: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 205
Table 174: Canada real GDP, 2003?08 (C$bn, 2000 prices) 206
Table 175: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 206
Table 176: Canada real GDP, 2003?08 ($bn, 2000 prices) 206
Table 177: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 207
Table 178: Canada consumer price index, 2003?08 (2000=100) 207
Table 179: Canada consumer price index, 2008?13 (2000=100) 207



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