Canned Food in Chile to 2013

Introduction

This databook provides key data and information on the canned food market in Chile. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: canned meat,canned fish/seafood,canned fruit, canned vegetables, canned ready meals, canned pasta&noodles and canned desserts

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for canned food in Chile increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The canned fish/seafoodt products category led the canned food market in Chile, accounting for a share of 40.9%.

Leading players in Chile canned food market include Pesquera San José SA, Pesquería del Norte and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the canned food market in Chile

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: canned food 2
Summary category level: canned fish/seafood 3
Summary category level: canned fruit 4
Summary category level: canned meat products 5
Summary category level: canned ready meals 6
Summary category level: canned desserts 7
Summary category level: canned vegetables 8
Summary category level: canned pasta & noodles 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Chilean Peso), 2003?08 27
Value analysis (Chilean Peso), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 36
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 47
Unilever 47
Chapter 5 Category Analysis: Canned Fish/Seafood 49
Value analysis (Chilean Peso), 2003?08 49
Value analysis (Chilean Peso), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Canned Fruit 65
Value analysis (Chilean Peso), 2003?08 65
Value analysis (Chilean Peso), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Canned Meat Products 83
Value analysis (Chilean Peso), 2003?08 83
Value analysis (Chilean Peso), 2008?13 84
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company and brand share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Canned Ready Meals 98
Value analysis (Chilean Peso), 2003?08 98
Value analysis (Chilean Peso), 2008?13 99
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company and brand share analysis 107
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Canned Desserts 115
Value analysis (Chilean Peso), 2003?08 115
Value analysis (Chilean Peso), 2008?13 116
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 117
Volume analysis, 2003?08 118
Volume analysis, 2008?13 119
Company and brand share analysis 120
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Category Analysis: Canned Vegetables 127
Value analysis (Chilean Peso), 2003?08 127
Value analysis (Chilean Peso), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 131
Volume analysis, 2003?08 133
Volume analysis, 2008?13 134
Company and brand share analysis 136
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 11 Category Analysis: Canned Pasta & Noodles 147
Value analysis (Chilean Peso), 2003?08 147
Value analysis (Chilean Peso), 2008?13 148
Value analysis (US dollars), 2003?08 149
Value analysis (US dollars), 2008?13 149
Volume analysis, 2003?08 150
Volume analysis, 2008?13 151
Company and brand share analysis 152
Distribution analysis 154
Expenditure and consumption per capita 156
Chapter 12 Country Comparison 159
Value 159
Volume 163
Market share 167
Chapter 13 New Product Development 168
Product launches over time 168
Recent product launches 170
Chapter 14 Macroeconomic Profile 171
Macroeconomic indicators 171
Chapter 15 Research Methodology 176
Methodology overview 176
Secondary research 177
Market modeling 178
Creating an initial data model 178
Revising the initial data model 178
Creating a final estimate 179
Creating demographic value splits 179
Primary research 179
Data finalization 180
Ongoing research 180
Chapter 16 APPENDIX 181
Future readings 181
How to contact experts in your industry 181
Disclaimer 181

LIST OF FIGURES
Figure 1: Canned food, Chile, value by category (CLPm), 2003?13 29
Figure 2: Canned food, Chile, category growth comparison, by value, 2003?13 32
Figure 3: Canned food, Chile, volume by category (kg, million), 2003?13 35
Figure 4: Canned food, Chile, category growth comparison, by volume, 2003?13 35
Figure 5: Canned food, Chile, company share by value (%), 2007?08 37
Figure 6: Canned food, Chile, distribution channels by value (%), 2007?08 40
Figure 7: Canned fish/seafood, Chile, value by segment (CLPm), 2003?13 51
Figure 8: Canned fish/seafood, Chile, category growth comparison, by value, 2003?13 53
Figure 9: Canned fish/seafood, Chile, volume by segment (kg, million), 2003?13 56
Figure 10: Canned fish/seafood, Chile, category growth comparison, by volume, 2003?13 56
Figure 11: Canned fish/seafood, Chile, company share by value (%), 2007?08 58
Figure 12: Canned fish/seafood, Chile, distribution channels by value (%), 2007?08 61
Figure 13: Canned fruit, Chile, value by segment (CLPm), 2003?13 67
Figure 14: Canned fruit, Chile, category growth comparison, by value, 2003?13 70
Figure 15: Canned fruit, Chile, volume by segment (kg, million), 2003?13 73
Figure 16: Canned fruit, Chile, category growth comparison, by volume, 2003?13 73
Figure 17: Canned fruit, Chile, company share by value (%), 2007?08 75
Figure 18: Canned fruit, Chile, distribution channels by value (%), 2007?08 78
Figure 19: Canned meat products, Chile, value by segment (CLPm), 2003?13 85
Figure 20: Canned meat products, Chile, category growth comparison, by value, 2003?13 87
Figure 21: Canned meat products, Chile, volume by segment (kg, million), 2003?13 90
Figure 22: Canned meat products, Chile, category growth comparison, by volume, 2003?13 90
Figure 23: Canned meat products, Chile, distribution channels by value (%), 2007?08 94
Figure 24: Canned ready meals, Chile, value by segment (CLPm), 2003?13 100
Figure 25: Canned ready meals, Chile, category growth comparison, by value, 2003?13 103
Figure 26: Canned ready meals, Chile, volume by segment (kg, million), 2003?13 106
Figure 27: Canned ready meals, Chile, category growth comparison, by volume, 2003?13 106
Figure 28: Canned ready meals, Chile, distribution channels by value (%), 2007?08 110
Figure 29: Canned desserts, Chile, value (CLPm), 2003?13 116
Figure 30: Canned desserts, Chile, volume (kg, million), 2003?13 119
Figure 31: Canned desserts, Chile, distribution channels by value (%), 2007?08 123
Figure 32: Canned vegetables, Chile, value by segment (CLPm), 2003?13 129
Figure 33: Canned vegetables, Chile, category growth comparison, by value, 2003?13 132
Figure 34: Canned vegetables, Chile, volume by segment (kg, million), 2003?13 135
Figure 35: Canned vegetables, Chile, category growth comparison, by volume, 2003?13 135
Figure 36: Canned vegetables, Chile, company share by value (%), 2007?08 137
Figure 37: Canned vegetables, Chile, distribution channels by value (%), 2007?08 140
Figure 38: Canned pasta & noodles, Chile, value (CLPm), 2003?13 148
Figure 39: Canned pasta & noodles, Chile, volume (kg, million), 2003?13 151
Figure 40: Canned pasta & noodles, Chile, distribution channels by value (%), 2007?08 155
Figure 41: Global canned food market split (value terms, 2008), top five countries 160
Figure 42: Global canned food market value, 2003–08, top five countries 162
Figure 43: Global canned food market split (volume terms, 2008), top five countries 164
Figure 44: Global canned food market volume, 2003–08, top five countries 166
Figure 45: Annual data review process 177

LIST OF TABLES
Table 1: Canned food category definitions 12
Table 2: Canned food distribution channels 13
Table 3: Canned food, Chile, value by category (CLPm), 2003?08 27
Table 4: Canned food, Chile, value forecast by category (CLPm), 2008?13 28
Table 5: Canned food, Chile, value by category ($m), 2003?08 30
Table 6: Canned food, Chile, value forecast by category ($m), 2008?13 31
Table 7: Canned food, Chile, volume by category (kg, million), 2003?08 33
Table 8: Canned food, Chile, volume forecast by category (kg, million), 2008?13 34
Table 9: Canned food, Chile, brand share by value (%), 2007?08 36
Table 10: Canned food, Chile, value by brand (CLPm), 2007?08 36
Table 11: Canned food, Chile, company share by value (%), 2007?08 38
Table 12: Canned food, Chile, value by company (CLPm), 2007?08 38
Table 13: Canned food, Chile, distribution channels by value (%), 2007?08 39
Table 14: Canned food, Chile, value by distribution channel (CLPm), 2007?08 39
Table 15: Canned food, Chile, expenditure per capita (CLP), 2003?08 41
Table 16: Canned food, Chile, forecast expenditure per capita (CLP), 2008?13 42
Table 17: Canned food, Chile, expenditure per capita ($), 2003?08 43
Table 18: Canned food, Chile, forecast expenditure per capita ($), 2008?13 44
Table 19: Canned food, Chile, consumption per capita (kg), 2003?08 45
Table 20: Canned food, Chile, forecast consumption per capita (kg), 2008?13 46
Table 21: Unilever key facts 47
Table 22: Canned fish/seafood, Chile, value by segment (CLPm), 2003?08 49
Table 23: Canned fish/seafood, Chile, value forecast by segment (CLPm), 2008?13 50
Table 24: Canned fish/seafood, Chile, value by segment ($m), 2003?08 52
Table 25: Canned fish/seafood, Chile, value forecast by segment ($m), 2008?13 52
Table 26: Canned fish/seafood, Chile, volume by segment (kg, million), 2003?08 54
Table 27: Canned fish/seafood, Chile, volume forecast by segment (kg, million), 2008?13 55
Table 28: Canned fish/seafood, Chile, brand share by value (%), 2007?08 57
Table 29: Canned fish/seafood, Chile, value by brand (CLPm), 2007?08 57
Table 30: Canned fish/seafood, Chile, company share by value (%), 2007?08 59
Table 31: Canned fish/seafood, Chile, value by company (CLPm), 2007?08 59
Table 32: Canned fish/seafood, Chile, distribution channels by value (%), 2007?08 60
Table 33: Canned fish/seafood, Chile, value by distribution channel (CLPm), 2007?08 60
Table 34: Canned fish/seafood, Chile, expenditure per capita (CLP), 2003?08 62
Table 35: Canned fish/seafood, Chile, forecast expenditure per capita (CLP), 2008?13 62
Table 36: Canned fish/seafood, Chile, expenditure per capita ($), 2003?08 63
Table 37: Canned fish/seafood, Chile, forecast expenditure per capita ($), 2008?13 63
Table 38: Canned fish/seafood, Chile, consumption per capita (kg), 2003?08 64
Table 39: Canned fish/seafood, Chile, forecast consumption per capita (kg), 2008?13 64
Table 40: Canned fruit, Chile, value by segment (CLPm), 2003?08 65
Table 41: Canned fruit, Chile, value forecast by segment (CLPm), 2008?13 66
Table 42: Canned fruit, Chile, value by segment ($m), 2003?08 68
Table 43: Canned fruit, Chile, value forecast by segment ($m), 2008?13 69
Table 44: Canned fruit, Chile, volume by segment (kg, million), 2003?08 71
Table 45: Canned fruit, Chile, volume forecast by segment (kg, million), 2008?13 72
Table 46: Canned fruit, Chile, brand share by value (%), 2007?08 74
Table 47: Canned fruit, Chile, value by brand (CLPm), 2007?08 74
Table 48: Canned fruit, Chile, company share by value (%), 2007?08 76
Table 49: Canned fruit, Chile, value by company (CLPm), 2007?08 76
Table 50: Canned fruit, Chile, distribution channels by value (%), 2007?08 77
Table 51: Canned fruit, Chile, value by distribution channel (CLPm), 2007?08 77
Table 52: Canned fruit, Chile, expenditure per capita (CLP), 2003?08 79
Table 53: Canned fruit, Chile, forecast expenditure per capita (CLP), 2008?13 80
Table 54: Canned fruit, Chile, expenditure per capita ($), 2003?08 80
Table 55: Canned fruit, Chile, forecast expenditure per capita ($), 2008?13 81
Table 56: Canned fruit, Chile, consumption per capita (kg), 2003?08 81
Table 57: Canned fruit, Chile, forecast consumption per capita (kg), 2008?13 82
Table 58: Canned meat products, Chile, value by segment (CLPm), 2003?08 83
Table 59: Canned meat products, Chile, value forecast by segment (CLPm), 2008?13 84
Table 60: Canned meat products, Chile, value by segment ($m), 2003?08 86
Table 61: Canned meat products, Chile, value forecast by segment ($m), 2008?13 86
Table 62: Canned meat products, Chile, volume by segment (kg, million), 2003?08 88
Table 63: Canned meat products, Chile, volume forecast by segment (kg, million), 2008?13 89
Table 64: Canned meat products, Chile, brand share by value (%), 2007?08 91
Table 65: Canned meat products, Chile, value by brand (CLPm), 2007?08 91
Table 66: Canned meat products, Chile, company share by value (%), 2007?08 92
Table 67: Canned meat products, Chile, value by company (CLPm), 2007?08 92
Table 68: Canned meat products, Chile, distribution channels by value (%), 2007?08 93
Table 69: Canned meat products, Chile, value by distribution channel (CLPm), 2007?08 93
Table 70: Canned meat products, Chile, expenditure per capita (CLP), 2003?08 95
Table 71: Canned meat products, Chile, forecast expenditure per capita (CLP), 2008?13 95
Table 72: Canned meat products, Chile, expenditure per capita ($), 2003?08 96
Table 73: Canned meat products, Chile, forecast expenditure per capita ($), 2008?13 96
Table 74: Canned meat products, Chile, consumption per capita (kg), 2003?08 97
Table 75: Canned meat products, Chile, forecast consumption per capita (kg), 2008?13 97
Table 76: Canned ready meals, Chile, value by segment (CLPm), 2003?08 98
Table 77: Canned ready meals, Chile, value forecast by segment (CLPm), 2008?13 99
Table 78: Canned ready meals, Chile, value by segment ($m), 2003?08 101
Table 79: Canned ready meals, Chile, value forecast by segment ($m), 2008?13 102
Table 80: Canned ready meals, Chile, volume by segment (kg, million), 2003?08 104
Table 81: Canned ready meals, Chile, volume forecast by segment (kg, million), 2008?13 105
Table 82: Canned ready meals, Chile, brand share by value (%), 2007?08 107
Table 83: Canned ready meals, Chile, value by brand (CLPm), 2007?08 107
Table 84: Canned ready meals, Chile, company share by value (%), 2007?08 108
Table 85: Canned ready meals, Chile, value by company (CLPm), 2007?08 108
Table 86: Canned ready meals, Chile, distribution channels by value (%), 2007?08 109
Table 87: Canned ready meals, Chile, value by distribution channel (CLPm), 2007?08 109
Table 88: Canned ready meals, Chile, expenditure per capita (CLP), 2003?08 111
Table 89: Canned ready meals, Chile, forecast expenditure per capita (CLP), 2008?13 112
Table 90: Canned ready meals, Chile, expenditure per capita ($), 2003?08 112
Table 91: Canned ready meals, Chile, forecast expenditure per capita ($), 2008?13 113
Table 92: Canned ready meals, Chile, consumption per capita (kg), 2003?08 113
Table 93: Canned ready meals, Chile, forecast consumption per capita (kg), 2008?13 114
Table 94: Canned desserts, Chile, value (CLPm), 2003?08 115
Table 95: Canned desserts, Chile, value forecast (CLPm), 2008?13 116
Table 96: Canned desserts, Chile, value ($m), 2003?08 117
Table 97: Canned desserts, Chile, value forecast ($m), 2008?13 117
Table 98: Canned desserts, Chile, volume (kg, million), 2003?08 118
Table 99: Canned desserts, Chile, volume forecast (kg, million), 2008?13 119
Table 100: Canned desserts, Chile, brand share by value (%), 2007?08 120
Table 101: Canned desserts, Chile, value by brand (CLPm), 2007?08 120
Table 102: Canned desserts, Chile, company share by value (%), 2007?08 121
Table 103: Canned desserts, Chile, value by company (CLPm), 2007?08 121
Table 104: Canned desserts, Chile, distribution channels by value (%), 2007?08 122
Table 105: Canned desserts, Chile, value by distribution channel (CLPm), 2007?08 122
Table 106: Canned desserts, Chile, expenditure per capita (CLP), 2003?08 124
Table 107: Canned desserts, Chile, forecast expenditure per capita (CLP), 2008?13 124
Table 108: Canned desserts, Chile, expenditure per capita ($), 2003?08 125
Table 109: Canned desserts, Chile, forecast expenditure per capita ($), 2008?13 125
Table 110: Canned desserts, Chile, consumption per capita (kg), 2003?08 126
Table 111: Canned desserts, Chile, forecast consumption per capita (kg), 2008?13 126
Table 112: Canned vegetables, Chile, value by segment (CLPm), 2003?08 127
Table 113: Canned vegetables, Chile, value forecast by segment (CLPm), 2008?13 128
Table 114: Canned vegetables, Chile, value by segment ($m), 2003?08 130
Table 115: Canned vegetables, Chile, value forecast by segment ($m), 2008?13 131
Table 116: Canned vegetables, Chile, volume by segment (kg, million), 2003?08 133
Table 117: Canned vegetables, Chile, volume forecast by segment (kg, million), 2008?13 134
Table 118: Canned vegetables, Chile, brand share by value (%), 2007?08 136
Table 119: Canned vegetables, Chile, value by brand (CLPm), 2007?08 136
Table 120: Canned vegetables, Chile, company share by value (%), 2007?08 138
Table 121: Canned vegetables, Chile, value by company (CLPm), 2007?08 138
Table 122: Canned vegetables, Chile, distribution channels by value (%), 2007?08 139
Table 123: Canned vegetables, Chile, value by distribution channel (CLPm), 2007?08 139
Table 124: Canned vegetables, Chile, expenditure per capita (CLP), 2003?08 141
Table 125: Canned vegetables, Chile, forecast expenditure per capita (CLP), 2008?13 142
Table 126: Canned vegetables, Chile, expenditure per capita ($), 2003?08 143
Table 127: Canned vegetables, Chile, forecast expenditure per capita ($), 2008?13 144
Table 128: Canned vegetables, Chile, consumption per capita (kg), 2003?08 145
Table 129: Canned vegetables, Chile, forecast consumption per capita (kg), 2008?13 146
Table 130: Canned pasta & noodles, Chile, value (CLPm), 2003?08 147
Table 131: Canned pasta & noodles, Chile, value forecast (CLPm), 2008?13 148
Table 132: Canned pasta & noodles, Chile, value ($m), 2003?08 149
Table 133: Canned pasta & noodles, Chile, value forecast ($m), 2008?13 149
Table 134: Canned pasta & noodles, Chile, volume (kg, million), 2003?08 150
Table 135: Canned pasta & noodles, Chile, volume forecast (kg, million), 2008?13 151
Table 136: Canned pasta & noodles, Chile, brand share by value (%), 2007?08 152
Table 137: Canned pasta & noodles, Chile, value by brand (CLPm), 2007?08 152
Table 138: Canned pasta & noodles, Chile, company share by value (%), 2007?08 153
Table 139: Canned pasta & noodles, Chile, value by company (CLPm), 2007?08 153
Table 140: Canned pasta & noodles, Chile, distribution channels by value (%), 2007?08 154
Table 141: Canned pasta & noodles, Chile, value by distribution channel (CLPm), 2007?08 154
Table 142: Canned pasta & noodles, Chile, expenditure per capita (CLP), 2003?08 156
Table 143: Canned pasta & noodles, Chile, forecast expenditure per capita (CLP), 2008?13 156
Table 144: Canned pasta & noodles, Chile, expenditure per capita ($), 2003?08 157
Table 145: Canned pasta & noodles, Chile, forecast expenditure per capita ($), 2008?13 157
Table 146: Canned pasta & noodles, Chile, consumption per capita (kg), 2003?08 158
Table 147: Canned pasta & noodles, Chile, forecast consumption per capita (kg), 2008?13 158
Table 148: Global canned food market value, 2008 159
Table 149: Global canned food market split (value terms ($m), 2008), top five countries 162
Table 150: Global canned food market volume, 2008 163
Table 151: Global canned food market split (volume terms, 2008), top five countries 166
Table 152: Leading players, top five countries 167
Table 153: Chile canned food new product launches reports, by company (top five companies), 2009 168
Table 154: Chile canned food new product launches SKUs, by company (top five companies), 2009 168
Table 155: Chile canned food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 169
Table 156: Chile canned food new product launches (reports), by ingredients (top 10 ingredients), 2009 169
Table 157: Chile canned food new product launches (reports), by package tags or claims (top 10 claims), 2009 170
Table 158: Chile canned food new product launches - recent five launches (2009) 170
Table 159: Chile population, by age group, 2003?08 (millions) 171
Table 160: Chile population forecast, by age group, 2008?13 (millions) 172
Table 161: Chile population, by gender, 2003?08 (millions) 172
Table 162: Chile population forecast, by gender, 2008?13 (millions) 173
Table 163: Chile nominal GDP, 2003?08 (CLPbn, nominal prices) 173
Table 164: Chile nominal GDP forecast, 2008?13 (CLPbn, nominal prices) 173
Table 165: Chile real GDP, 2003?08 (CLPbn, 2000 prices) 174
Table 166: Chile real GDP forecast, 2008?13 (CLPbn, 2000 prices) 174
Table 167: Chile real GDP, 2003?08 ($bn, 2000 prices) 174
Table 168: Chile real GDP forecast, 2008?13 ($bn, 2000 prices) 175
Table 169: Chile consumer price index, 2003?08 (2000=100) 175
Table 170: Chile consumer price index, 2008?13 (2000=100) 175



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