TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
C&A 20
H & M Hennes & Mauritz AB 21
SANETTA Textilwerk Gebr. Ammann GmbH + Co. KG 25
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: Hungary childrenswear market value: $ million, 2005–09(e) 10
Table 2: Hungary childrenswear market segmentation I:% share, by value, 2009(e) 11
Table 3: Hungary childrenswear market segmentation II: % share, by value, 2009(e) 12
Table 4: C&A: key facts 20
Table 5: H & M Hennes & Mauritz AB: key facts 21
Table 6: H & M Hennes & Mauritz AB: key financials ($) 22
Table 7: H & M Hennes & Mauritz AB: key financials (SEK) 22
Table 8: H & M Hennes & Mauritz AB: key financial ratios 23
Table 9: SANETTA Textilwerk Gebr. Ammann GmbH + Co. KG: key facts 25
Table 10: Hungary childrenswear market value forecast: $ million, 2009–14 27
Table 11: Hungary size of population (million), 2005–09 28
Table 12: Hungary GDP (constant 2000 prices, $ billion), 2005–09 28
Table 13: Hungary GDP (current prices, $ billion), 2005–09 28
Table 14: Hungary inflation, 2005–09 29
Table 15: Hungary consumer price index (absolute), 2005–09 29
Table 16: Hungary exchange rate, 2005–09 29
LIST OF FIGURES
Figure 1: Hungary childrenswear market value: $ million, 2005–09(e) 10
Figure 2: Hungary childrenswear market segmentation I:% share, by value, 2009(e) 11
Figure 3: Hungary childrenswear market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the childrenswear market in Hungary, 2009 13
Figure 5: Drivers of buyer power in the childrenswear market in Hungary, 2009 15
Figure 6: Drivers of supplier power in the childrenswear market in Hungary, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the childrenswear market in Hungary, 2009 17
Figure 8: Factors influencing the threat of substitutes in the childrenswear market in Hungary, 2009 18
Figure 9: Drivers of degree of rivalry in the childrenswear market in Hungary, 2009 19
Figure 10: H & M Hennes & Mauritz AB: revenues & profitability 23
Figure 11: H & M Hennes & Mauritz AB: assets & liabilities 24
Figure 12: Hungary childrenswear market value forecast: $ million, 2009–14 27
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