TABLE OF CONTENTS
MENSWEAR IN BRAZIL 7
MARKET OVERVIEW 7
MARKET VALUE 9
MARKET SEGMENTATION I 10
MARKET SEGMENTATION II 11
FIVE FORCES ANALYSIS 12
MARKET FORECASTS 18
APPAREL RETAIL IN BRAZIL 19
MARKET OVERVIEW 19
MARKET VALUE 21
MARKET SEGMENTATION I 22
MARKET SEGMENTATION II 23
FIVE FORCES ANALYSIS 24
MARKET FORECASTS 32
WOMENSWEAR IN BRAZIL 33
MARKET OVERVIEW 33
MARKET VALUE 35
MARKET SEGMENTATION I 36
MARKET SEGMENTATION II 37
FIVE FORCES ANALYSIS 38
MARKET FORECASTS 44
CHILDRENSWEAR IN BRAZIL 45
MARKET OVERVIEW 45
MARKET VALUE 47
MARKET SEGMENTATION I 48
MARKET SEGMENTATION II 49
FIVE FORCES ANALYSIS 50
MARKET FORECASTS 57
FOOTWEAR IN BRAZIL 58
MARKET OVERVIEW 58
MARKET VALUE 60
MARKET SEGMENTATION I 61
MARKET SEGMENTATION II 62
FIVE FORCES ANALYSIS 63
MARKET FORECASTS 69
MACROECONOMIC INDICATORS 70
APPENDIX 72
Data Research Methodology 72
About Datamonitor 73
Disclaimer 73
LIST OF TABLES
Table 1: Brazil menswear market value: $ million, 2005–09 9
Table 2: Brazil menswear market segmentation I:% share, by value, 2009 10
Table 3: Brazil menswear market segmentation II: % share, by value, 2009 11
Table 4: Brazil menswear market value forecast: $ million, 2009–14 18
Table 5: Brazil apparel retail industry value: $ billion, 2005–09(e) 21
Table 6: Brazil apparel retail industry segmentation I:% share, by value, 2009(e) 22
Table 7: Brazil apparel retail industry segmentation II: % share, by value, 2009(e) 23
Table 8: Brazil apparel retail industry value forecast: $ billion, 2009–14 32
Table 9: Brazil womenswear market value: $ million, 2005–09(e) 35
Table 10: Brazil womenswear market segmentation I:% share, by value, 2009(e) 36
Table 11: Brazil womenswear market segmentation II: % share, by value, 2009(e) 37
Table 12: Brazil womenswear market value forecast: $ million, 2009–14 44
Table 13: Brazil childrenswear market value: $ million, 2005–09(e) 47
Table 14: Brazil childrenswear market segmentation I:% share, by value, 2009(e) 48
Table 15: Brazil childrenswear market segmentation II: % share, by value, 2009(e) 49
Table 16: Brazil childrenswear market value forecast: $ million, 2009–14 57
Table 17: Brazil footwear market value: $ million, 2005–09(e) 60
Table 18: Brazil footwear market segmentation I:% share, by value, 2009(e) 61
Table 19: Brazil footwear market segmentation II: % share, by value, 2009(e) 62
Table 20: Brazil footwear market value forecast: $ million, 2009–14 69
Table 21: Brazil size of population (million), 2005–09 70
Table 22: Brazil gdp (constant 2000 prices, $ billion), 2005–09 70
Table 23: Brazil gdp (current prices, $ billion), 2005–09 70
Table 24: Brazil inflation, 2005–09 71
Table 25: Brazil consumer price index (absolute), 2005–09 71
Table 26: Brazil exchange rate, 2005–09 71
LIST OF FIGURES
Figure 1: Brazil menswear market value: $ million, 2005–09 9
Figure 2: Brazil menswear market segmentation I:% share, by value, 2009 10
Figure 3: Brazil menswear market segmentation II: % share, by value, 2009 11
Figure 4: Forces driving competition in the menswear market in Brazil, 2009 12
Figure 5: Drivers of buyer power in the menswear market in Brazil, 2009 13
Figure 6: Drivers of supplier power in the menswear market in Brazil, 2009 14
Figure 7: Factors influencing the likelihood of new entrants in the menswear market in Brazil, 2009 15
Figure 8: Factors influencing the threat of substitutes in the menswear market in Brazil, 2009 16
Figure 9: Drivers of degree of rivalry in the menswear market in Brazil, 2009 17
Figure 10: Brazil menswear market value forecast: $ million, 2009–14 18
Figure 11: Brazil apparel retail industry value: $ billion, 2005–09(e) 21
Figure 12: Brazil apparel retail industry segmentation I:% share, by value, 2009(e) 22
Figure 13: Brazil apparel retail industry segmentation II: % share, by value, 2009(e) 23
Figure 14: Forces driving competsition in the apparel retail industry in Brazil, 2009 24
Figure 15: Drivers of buyer power in the apparel retail industry in Brazil, 2009 26
Figure 16: Drivers of supplier power in the apparel retail industry in Brazil, 2009 28
Figure 17: Factors influencing the likelihood of new entrants in the apparel retail industry in Brazil, 2009 29
Figure 18: Factors influencing the threat of substitutes in the apparel retail industry in Brazil, 2009 30
Figure 19: Drivers of degree of rivalry in the apparel retail industry in Brazil, 2009 31
Figure 20: Brazil apparel retail industry value forecast: $ billion, 2009–14 32
Figure 21: Brazil womenswear market value: $ million, 2005–09(e) 35
Figure 22: Brazil womenswear market segmentation I:% share, by value, 2009(e) 36
Figure 23: Brazil womenswear market segmentation II: % share, by value, 2009(e) 37
Figure 24: Forces driving competition in the womenswear market in Brazil, 2009 38
Figure 25: Drivers of buyer power in the womenswear market in Brazil, 2009 39
Figure 26: Drivers of supplier power in the womenswear market in Brazil, 2009 40
Figure 27: Factors influencing the likelihood of new entrants in the womenswear market in Brazil, 2009 41
Figure 28: Factors influencing the threat of substitutes in the womenswear market in Brazil, 2009 42
Figure 29: Drivers of degree of rivalry in the womenswear market in Brazil, 2009 43
Figure 30: Brazil womenswear market value forecast: $ million, 2009–14 44
Figure 31: Brazil childrenswear market value: $ million, 2005–09(e) 47
Figure 32: Brazil childrenswear market segmentation I:% share, by value, 2009(e) 48
Figure 33: Brazil childrenswear market segmentation II: % share, by value, 2009(e) 49
Figure 34: Forces driving competition in the childrenswear market in Brazil, 2009 50
Figure 35: Drivers of buyer power in the childrenswear market in Brazil, 2009 52
Figure 36: Drivers of supplier power in the childrenswear market in Brazil, 2009 53
Figure 37: Factors influencing the likelihood of new entrants in the childrenswear market in Brazil, 2009 54
Figure 38: Factors influencing the threat of substitutes in the childrenswear market in Brazil, 2009 55
Figure 39: Drivers of degree of rivalry in the childrenswear market in Brazil, 2009 56
Figure 40: Brazil childrenswear market value forecast: $ million, 2009–14 57
Figure 41: Brazil footwear market value: $ million, 2005–09(e) 60
Figure 42: Brazil footwear market segmentation I:% share, by value, 2009(e) 61
Figure 43: Brazil footwear market segmentation II: % share, by value, 2009(e) 62
Figure 44: Forces driving competition in the footwear market in Brazil, 2009 63
Figure 45: Drivers of buyer power in the footwear market in Brazil, 2009 64
Figure 46: Drivers of supplier power in the footwear market in Brazil, 2009 65
Figure 47: Factors influencing the likelihood of new entrants in the footwear market in Brazil, 2009 66
Figure 48: Factors influencing the threat of substitutes in the footwear market in Brazil, 2009 67
Figure 49: Drivers of degree of rivalry in the footwear market in Brazil, 2009 68
Figure 50: Brazil footwear market value forecast: $ million, 2009–14 69
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