TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Apple Inc. 19
Motorola, Inc. 24
NEC Corporation 29
Panasonic Corporation 33
MARKET FORECASTS 37
Market value forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Japan communications equipment market value: $ million, 2005–09 10
Table 2: Japan communications equipment market segmentation I:% share, by value, 2009 11
Table 3: Japan communications equipment market segmentation II: % share, by value, 2009 12
Table 4: Apple Inc.: key facts 19
Table 5: Apple Inc.: key financials ($) 21
Table 6: Apple Inc.: key financial ratios 22
Table 7: Motorola, Inc.: key facts 24
Table 8: Motorola, Inc.: key financials ($) 26
Table 9: Motorola, Inc.: key financial ratios 27
Table 10: NEC Corporation: key facts 29
Table 11: NEC Corporation: key financials ($) 30
Table 12: NEC Corporation: key financials (JPY) 30
Table 13: NEC Corporation: key financial ratios 31
Table 14: Panasonic Corporation: key facts 33
Table 15: Panasonic Corporation: key financials ($) 35
Table 16: Panasonic Corporation: key financials (JPY) 35
Table 17: Panasonic Corporation: key financial ratios 35
Table 18: Japan communications equipment market value forecast: $ million, 2009–14 37
Table 19: Japan size of population (million), 2005–09 38
Table 20: Japan GDP (constant 2000 prices, $ billion), 2005–09 38
Table 21: Japan GDP (current prices, $ billion), 2005–09 38
Table 22: Japan inflation, 2005–09 39
Table 23: Japan consumer price index (absolute), 2005–09 39
Table 24: Japan exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Japan communications equipment market value: $ million, 2005–09 10
Figure 2: Japan communications equipment market segmentation I:% share, by value, 2009 11
Figure 3: Japan communications equipment market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the communications equipment market in Japan, 2009 13
Figure 5: Drivers of buyer power in the communications equipment market in Japan, 2009 14
Figure 6: Drivers of supplier power in the communications equipment market in Japan, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the communications equipment market in Japan, 2009 16
Figure 8: Factors influencing the threat of substitutes in the communications equipment market in Japan, 2009 17
Figure 9: Drivers of degree of rivalry in the communications equipment market in Japan, 2009 18
Figure 10: Apple Inc.: revenues & profitability 22
Figure 11: Apple Inc.: assets & liabilities 23
Figure 12: Motorola, Inc.: revenues & profitability 27
Figure 13: Motorola, Inc.: assets & liabilities 28
Figure 14: NEC Corporation: revenues & profitability 31
Figure 15: NEC Corporation: assets & liabilities 32
Figure 16: Panasonic Corporation: revenues & profitability 36
Figure 17: Panasonic Corporation: assets & liabilities 36
Figure 18: Japan communications equipment market value forecast: $ million, 2009–14 37
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