TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Dell Inc. 19
Hewlett-Packard Company 24
International Business Machines Corporation 30
Oracle Corporation 35
MARKET FORECASTS 39
Market value forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
LIST OF TABLES
Table 1: Russia computer hardware market value: $ million, 2005–09(e) 10
Table 2: Russia computer hardware market segmentation I:% share, by value, 2009(e) 11
Table 3: Russia computer hardware market segmentation II: % share, by value, 2009(e) 12
Table 4: Dell Inc.: key facts 19
Table 5: Dell Inc.: key financials ($) 22
Table 6: Dell Inc.: key financial ratios 22
Table 7: Hewlett-Packard Company: key facts 24
Table 8: Hewlett-Packard Company: key financials ($) 28
Table 9: Hewlett-Packard Company: key financial ratios 28
Table 10: International Business Machines Corporation: key facts 30
Table 11: International Business Machines Corporation: key financials ($) 32
Table 12: International Business Machines Corporation: key financial ratios 33
Table 13: Oracle Corporation: key facts 35
Table 14: Oracle Corporation: key financials ($) 37
Table 15: Oracle Corporation: key financial ratios 37
Table 16: Russia computer hardware market value forecast: $ million, 2009–14 39
Table 17: Russia size of population (million), 2005–09 40
Table 18: Russia gdp (constant 2000 prices, $ billion), 2005–09 40
Table 19: Russia gdp (current prices, $ billion), 2005–09 40
Table 20: Russia inflation, 2005–09 41
Table 21: Russia consumer price index (absolute), 2005–09 41
Table 22: Russia exchange rate, 2005–09 41
LIST OF FIGURES
Figure 1: Russia computer hardware market value: $ million, 2005–09(e) 10
Figure 2: Russia computer hardware market segmentation I:% share, by value, 2009(e) 11
Figure 3: Russia computer hardware market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the computer hardware market in Russia, 2009 13
Figure 5: Drivers of buyer power in the computer hardware market in Russia, 2009 14
Figure 6: Drivers of supplier power in the computer hardware market in Russia, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the computer hardware market in Russia, 2009 16
Figure 8: Factors influencing the threat of substitutes in the computer hardware market in Russia, 2009 17
Figure 9: Drivers of degree of rivalry in the computer hardware market in Russia, 2009 18
Figure 10: Dell Inc.: revenues & profitability 23
Figure 11: Dell Inc.: assets & liabilities 23
Figure 12: Hewlett-Packard Company: revenues & profitability 29
Figure 13: Hewlett-Packard Company: assets & liabilities 29
Figure 14: International Business Machines Corporation: revenues & profitability 33
Figure 15: International Business Machines Corporation: assets & liabilities 34
Figure 16: Oracle Corporation: revenues & profitability 38
Figure 17: Oracle Corporation: assets & liabilities 38
Figure 18: Russia computer hardware market value forecast: $ million, 2009–14 39
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