TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Koninklijke Philips Electronics N.V. 21
LG Electronics, Inc. 26
Panasonic Corporation 30
MARKET FORECASTS 35
Market value forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Italy consumer electronics market value: $ million, 2005–09 10
Table 2: Italy consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Italy consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Koninklijke Philips Electronics N.V.: key facts 21
Table 5: Koninklijke Philips Electronics N.V.: key financials ($) 24
Table 6: Koninklijke Philips Electronics N.V.: key financials (€) 24
Table 7: Koninklijke Philips Electronics N.V.: key financial ratios 24
Table 8: LG Electronics, Inc.: key facts 26
Table 9: LG Electronics, Inc.: key financials ($) 28
Table 10: LG Electronics, Inc.: key financials (SKW) 28
Table 11: LG Electronics, Inc.: key financial ratios 28
Table 12: Panasonic Corporation: key facts 30
Table 13: Panasonic Corporation: key financials ($) 33
Table 14: Panasonic Corporation: key financials (JPY) 33
Table 15: Panasonic Corporation: key financial ratios 33
Table 16: Italy consumer electronics market value forecast: $ million, 2009–14 35
Table 17: Italy size of population (million), 2005–09 36
Table 18: Italy gdp (constant 2000 prices, $ billion), 2005–09 36
Table 19: Italy gdp (current prices, $ billion), 2005–09 36
Table 20: Italy inflation, 2005–09 37
Table 21: Italy consumer price index (absolute), 2005–09 37
Table 22: Italy exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: Italy consumer electronics market value: $ million, 2005–09 10
Figure 2: Italy consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Italy consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Italy, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Italy, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Italy, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Italy, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Italy, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Italy, 2009 20
Figure 10: Koninklijke Philips Electronics N.V.: revenues & profitability 25
Figure 11: Koninklijke Philips Electronics N.V.: assets & liabilities 25
Figure 12: LG Electronics, Inc.: revenues & profitability 29
Figure 13: LG Electronics, Inc.: assets & liabilities 29
Figure 14: Panasonic Corporation: revenues & profitability 34
Figure 15: Panasonic Corporation: assets & liabilities 34
Figure 16: Italy consumer electronics market value forecast: $ million, 2009–14 35
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