TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Panasonic Corporation 21
SANYO Electric Co., Ltd. 26
Sharp Corporation 30
Sony Corporation 34
MARKET FORECASTS 39
Market value forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
LIST OF TABLES
Table 1: Japan consumer electronics market value: $ million, 2005–09 10
Table 2: Japan consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Japan consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Panasonic Corporation: key facts 21
Table 5: Panasonic Corporation: key financials ($) 24
Table 6: Panasonic Corporation: key financials (JPY) 24
Table 7: Panasonic Corporation: key financial ratios 24
Table 8: SANYO Electric Co., Ltd.: key facts 26
Table 9: SANYO Electric Co., Ltd.: key financials ($) 28
Table 10: SANYO Electric Co., Ltd.: key financials (JPY) 28
Table 11: SANYO Electric Co., Ltd.: key financial ratios 28
Table 12: Sharp Corporation: key facts 30
Table 13: Sharp Corporation: key financials ($) 32
Table 14: Sharp Corporation: key financials (JPY) 32
Table 15: Sharp Corporation: key financial ratios 32
Table 16: Sony Corporation: key facts 34
Table 17: Sony Corporation: key financials ($) 37
Table 18: Sony Corporation: key financials (JPY) 37
Table 19: Sony Corporation: key financial ratios 37
Table 20: Japan consumer electronics market value forecast: $ million, 2009–14 39
Table 21: Japan size of population (million), 2005–09 40
Table 22: Japan gdp (constant 2000 prices, $ billion), 2005–09 40
Table 23: Japan gdp (current prices, $ billion), 2005–09 40
Table 24: Japan inflation, 2005–09 41
Table 25: Japan consumer price index (absolute), 2005–09 41
Table 26: Japan exchange rate, 2005–09 41
LIST OF FIGURES
Figure 1: Japan consumer electronics market value: $ million, 2005–09 10
Figure 2: Japan consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Japan consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Japan, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Japan, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Japan, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Japan, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Japan, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Japan, 2009 20
Figure 10: Panasonic Corporation: revenues & profitability 25
Figure 11: Panasonic Corporation: assets & liabilities 25
Figure 12: SANYO Electric Co., Ltd.: revenues & profitability 29
Figure 13: SANYO Electric Co., Ltd.: assets & liabilities 29
Figure 14: Sharp Corporation: revenues & profitability 33
Figure 15: Sharp Corporation: assets & liabilities 33
Figure 16: Sony Corporation: revenues & profitability 38
Figure 17: Sony Corporation: assets & liabilities 38
Figure 18: Japan consumer electronics market value forecast: $ million, 2009–14 39
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