TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Koninklijke Philips Electronics N.V. 21
LG Electronics, Inc. 26
Sony Corporation 30
Toshiba Corporation 35
MARKET FORECASTS 41
Market value forecast 41
MACROECONOMIC INDICATORS 42
APPENDIX 44
Methodology 44
Industry associations 45
Related Datamonitor research 45
Disclaimer 46
ABOUT DATAMONITOR 47
Premium Reports 47
Summary Reports 47
Datamonitor consulting 47
LIST OF TABLES
Table 1: Poland consumer electronics market value: $ million, 2005–09 10
Table 2: Poland consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Poland consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Koninklijke Philips Electronics N.V.: key facts 21
Table 5: Koninklijke Philips Electronics N.V.: key financials ($) 24
Table 6: Koninklijke Philips Electronics N.V.: key financials (€) 24
Table 7: Koninklijke Philips Electronics N.V.: key financial ratios 24
Table 8: LG Electronics, Inc.: key facts 26
Table 9: LG Electronics, Inc.: key financials ($) 28
Table 10: LG Electronics, Inc.: key financials (SKW) 28
Table 11: LG Electronics, Inc.: key financial ratios 28
Table 12: Sony Corporation: key facts 30
Table 13: Sony Corporation: key financials ($) 33
Table 14: Sony Corporation: key financials (JPY) 33
Table 15: Sony Corporation: key financial ratios 33
Table 16: Toshiba Corporation: key facts 35
Table 17: Toshiba Corporation: key financials ($) 39
Table 18: Toshiba Corporation: key financials (JPY) 39
Table 19: Toshiba Corporation: key financial ratios 39
Table 20: Poland consumer electronics market value forecast: $ million, 2009–14 41
Table 21: Poland size of population (million), 2005–09 42
Table 22: Poland gdp (constant 2000 prices, $ billion), 2005–09 42
Table 23: Poland gdp (current prices, $ billion), 2005–09 42
Table 24: Poland inflation, 2005–09 43
Table 25: Poland consumer price index (absolute), 2005–09 43
Table 26: Poland exchange rate, 2005–09 43
LIST OF FIGURES
Figure 1: Poland consumer electronics market value: $ million, 2005–09 10
Figure 2: Poland consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Poland consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Poland, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Poland, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Poland, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Poland, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Poland, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Poland, 2009 20
Figure 10: Koninklijke Philips Electronics N.V.: revenues & profitability 25
Figure 11: Koninklijke Philips Electronics N.V.: assets & liabilities 25
Figure 12: LG Electronics, Inc.: revenues & profitability 29
Figure 13: LG Electronics, Inc.: assets & liabilities 29
Figure 14: Sony Corporation: revenues & profitability 34
Figure 15: Sony Corporation: assets & liabilities 34
Figure 16: Toshiba Corporation: revenues & profitability 40
Figure 17: Toshiba Corporation: assets & liabilities 40
Figure 18: Poland consumer electronics market value forecast: $ million, 2009–14 41
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