TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
LG Electronics, Inc. 21
Samsung Electronics Co., Ltd. 26
Sony Corporation 30
MARKET FORECASTS 35
Market value forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: South Korea consumer electronics market value: $ million, 2005–09 10
Table 2: South Korea consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: South Korea consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: LG Electronics, Inc.: key facts 21
Table 5: LG Electronics, Inc.: key financials ($) 24
Table 6: LG Electronics, Inc.: key financials (SKW) 24
Table 7: LG Electronics, Inc.: key financial ratios 24
Table 8: Samsung Electronics Co., Ltd.: key facts 26
Table 9: Samsung Electronics Co., Ltd.: key financials ($) 28
Table 10: Samsung Electronics Co., Ltd.: key financials (SKW) 28
Table 11: Samsung Electronics Co., Ltd.: key financial ratios 28
Table 12: Sony Corporation: key facts 30
Table 13: Sony Corporation: key financials ($) 33
Table 14: Sony Corporation: key financials (JPY) 33
Table 15: Sony Corporation: key financial ratios 33
Table 16: South Korea consumer electronics market value forecast: $ million, 2009–14 35
Table 17: South Korea size of population (million), 2005–09 36
Table 18: South Korea gdp (constant 2000 prices, $ billion), 2005–09 36
Table 19: South Korea gdp (current prices, $ billion), 2005–09 36
Table 20: South Korea inflation, 2005–09 37
Table 21: South Korea consumer price index (absolute), 2005–09 37
Table 22: South Korea exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: South Korea consumer electronics market value: $ million, 2005–09 10
Figure 2: South Korea consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: South Korea consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in South Korea, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in South Korea, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in South Korea, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in South Korea, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in South Korea, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in South Korea, 2009 20
Figure 10: LG Electronics, Inc.: revenues & profitability 25
Figure 11: LG Electronics, Inc.: assets & liabilities 25
Figure 12: Samsung Electronics Co., Ltd.: revenues & profitability 29
Figure 13: Samsung Electronics Co., Ltd.: assets & liabilities 29
Figure 14: Sony Corporation: revenues & profitability 34
Figure 15: Sony Corporation: assets & liabilities 34
Figure 16: South Korea consumer electronics market value forecast: $ million, 2009–14 35
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