TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Qisda Corporation 21
Samsung Electronics Co., Ltd. 25
Sony Corporation 29
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Taiwan consumer electronics market value: $ million, 2005–09 10
Table 2: Taiwan consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Taiwan consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Qisda Corporation: key facts 21
Table 5: Qisda Corporation: key financials ($) 23
Table 6: Qisda Corporation: key financials (TWD) 23
Table 7: Qisda Corporation: key financial ratios 23
Table 8: Samsung Electronics Co., Ltd.: key facts 25
Table 9: Samsung Electronics Co., Ltd.: key financials ($) 27
Table 10: Samsung Electronics Co., Ltd.: key financials (SKW) 27
Table 11: Samsung Electronics Co., Ltd.: key financial ratios 27
Table 12: Sony Corporation: key facts 29
Table 13: Sony Corporation: key financials ($) 32
Table 14: Sony Corporation: key financials (JPY) 32
Table 15: Sony Corporation: key financial ratios 32
Table 16: Taiwan consumer electronics market value forecast: $ million, 2009–14 34
Table 17: Taiwan size of population (million), 2005–09 35
Table 18: Taiwan gdp (constant 2000 prices, $ billion), 2005–09 35
Table 19: Taiwan gdp (current prices, $ billion), 2005–09 35
Table 20: Taiwan inflation, 2005–09 36
Table 21: Taiwan consumer price index (absolute), 2005–09 36
Table 22: Taiwan exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Taiwan consumer electronics market value: $ million, 2005–09 10
Figure 2: Taiwan consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Taiwan consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Taiwan, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Taiwan, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Taiwan, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Taiwan, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Taiwan, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Taiwan, 2009 20
Figure 10: Qisda Corporation: revenues & profitability 24
Figure 11: Qisda Corporation: assets & liabilities 24
Figure 12: Samsung Electronics Co., Ltd.: revenues & profitability 28
Figure 13: Samsung Electronics Co., Ltd.: assets & liabilities 28
Figure 14: Sony Corporation: revenues & profitability 33
Figure 15: Sony Corporation: assets & liabilities 33
Figure 16: Taiwan consumer electronics market value forecast: $ million, 2009–14 34
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