TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 16
Substitutes 17
Rivalry 19
LEADING COMPANIES 20
LG Electronics, Inc. 20
Panasonic Corporation 24
Samsung Electronics Co., Ltd. 29
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: New Zealand consumer electronics market value: $ million, 2005–09 10
Table 2: New Zealand consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: LG Electronics, Inc.: key facts 20
Table 4: LG Electronics, Inc.: key financials ($) 22
Table 5: LG Electronics, Inc.: key financials (SKW) 22
Table 6: LG Electronics, Inc.: key financial ratios 22
Table 7: Panasonic Corporation: key facts 24
Table 8: Panasonic Corporation: key financials ($) 27
Table 9: Panasonic Corporation: key financials (JPY) 27
Table 10: Panasonic Corporation: key financial ratios 27
Table 11: Samsung Electronics Co., Ltd.: key facts 29
Table 12: Samsung Electronics Co., Ltd.: key financials ($) 31
Table 13: Samsung Electronics Co., Ltd.: key financials (SKW) 31
Table 14: Samsung Electronics Co., Ltd.: key financial ratios 31
Table 15: New Zealand consumer electronics market value forecast: $ million, 2009–14 33
Table 16: New Zealand size of population (million), 2005–09 34
Table 17: New Zealand gdp (constant 2000 prices, $ billion), 2005–09 34
Table 18: New Zealand gdp (current prices, $ billion), 2005–09 34
Table 19: New Zealand inflation, 2005–09 35
Table 20: New Zealand consumer price index (absolute), 2005–09 35
Table 21: New Zealand exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: New Zealand consumer electronics market value: $ million, 2005–09 10
Figure 2: New Zealand consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Forces driving competition in the consumer electronics market in New Zealand, 2009 12
Figure 4: Drivers of buyer power in the consumer electronics market in New Zealand, 2009 13
Figure 5: Drivers of supplier power in the consumer electronics market in New Zealand, 2009 14
Figure 6: Factors influencing the likelihood of new entrants in the consumer electronics market in New Zealand, 2009 16
Figure 7: Factors influencing the threat of substitutes in the consumer electronics market in New Zealand, 2009 17
Figure 8: Drivers of degree of rivalry in the consumer electronics market in New Zealand, 2009 19
Figure 9: LG Electronics, Inc.: revenues & profitability 23
Figure 10: LG Electronics, Inc.: assets & liabilities 23
Figure 11: Panasonic Corporation: revenues & profitability 28
Figure 12: Panasonic Corporation: assets & liabilities 28
Figure 13: Samsung Electronics Co., Ltd.: revenues & profitability 32
Figure 14: Samsung Electronics Co., Ltd.: assets & liabilities 32
Figure 15: New Zealand consumer electronics market value forecast: $ million, 2009–14 33
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