TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
L'Oreal S.A. 23
Unilever 28
Beiersdorf AG 32
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: France deodorants market value: $ million, 2005–09(e) 10
Table 2: France deodorants market volume: million units, 2005–09(e) 11
Table 3: France deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: France deodorants market segmentation II: % share, by value, 2009(e) 13
Table 5: France deodorants market share: % share, by value, 2009(e) 14
Table 6: L'Oreal S.A.: key facts 23
Table 7: L'Oreal S.A.: key financials ($) 25
Table 8: L'Oreal S.A.: key financials (€) 26
Table 9: L'Oreal S.A.: key financial ratios 26
Table 10: Unilever: key facts 28
Table 11: Unilever: key financials ($) 30
Table 12: Unilever: key financials (€) 30
Table 13: Unilever: key financial ratios 30
Table 14: Beiersdorf AG: key facts 32
Table 15: Beiersdorf AG: key financials ($) 33
Table 16: Beiersdorf AG: key financials (€) 33
Table 17: Beiersdorf AG: key financial ratios 34
Table 18: France deodorants market distribution: % share, by value, 2009(e) 36
Table 19: France deodorants market value forecast: $ million, 2009–14 37
Table 20: France deodorants market volume forecast: million units, 2009–14 38
Table 21: France size of population (million), 2005–09 39
Table 22: France gdp (constant 2000 prices, $ billion), 2005–09 39
Table 23: France gdp (current prices, $ billion), 2005–09 39
Table 24: France inflation, 2005–09 40
Table 25: France consumer price index (absolute), 2005–09 40
Table 26: France exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: France deodorants market value: $ million, 2005–09(e) 10
Figure 2: France deodorants market volume: million units, 2005–09(e) 11
Figure 3: France deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: France deodorants market segmentation II: % share, by value, 2009(e) 13
Figure 5: France deodorants market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the deodorants market in France, 2009 15
Figure 7: Drivers of buyer power in the deodorants market in France, 2009 17
Figure 8: Drivers of supplier power in the deodorants market in France, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the deodorants market in France, 2009 19
Figure 10: Factors influencing the threat of substitutes in the deodorants market in France, 2009 21
Figure 11: Drivers of degree of rivalry in the deodorants market in France, 2009 22
Figure 12: L'Oreal S.A.: revenues & profitability 27
Figure 13: L'Oreal S.A.: assets & liabilities 27
Figure 14: Unilever: revenues & profitability 31
Figure 15: Unilever: assets & liabilities 31
Figure 16: Beiersdorf AG: revenues & profitability 34
Figure 17: Beiersdorf AG: assets & liabilities 35
Figure 18: France deodorants market distribution: % share, by value, 2009(e) 36
Figure 19: France deodorants market value forecast: $ million, 2009–14 37
Figure 20: France deodorants market volume forecast: million units, 2009–14 38
[Fade out table of contents]
