TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Unilever 22
Colgate-Palmolive Company 26
The Procter & Gamble Company 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Ireland deodorants market value: $ million, 2005–09(e) 10
Table 2: Ireland deodorants market volume: million units, 2005–09(e) 11
Table 3: Ireland deodorants market segmentation I:% share, by value, 2009(e) 12
Table 4: Ireland deodorants market share: % share, by value, 2009(e) 13
Table 5: Unilever: key facts 22
Table 6: Unilever: key financials ($) 24
Table 7: Unilever: key financials (€) 24
Table 8: Unilever: key financial ratios 24
Table 9: Colgate-Palmolive Company: key facts 26
Table 10: Colgate-Palmolive Company: key financials ($) 28
Table 11: Colgate-Palmolive Company: key financial ratios 29
Table 12: The Procter & Gamble Company: key facts 31
Table 13: The Procter & Gamble Company: key financials ($) 33
Table 14: The Procter & Gamble Company: key financial ratios 33
Table 15: Ireland deodorants market distribution: % share, by value, 2009(e) 35
Table 16: Ireland deodorants market value forecast: $ million, 2009–14 36
Table 17: Ireland deodorants market volume forecast: million units, 2009–14 37
Table 18: Ireland size of population (million), 2005–09 38
Table 19: Ireland gdp (constant 2000 prices, $ billion), 2005–09 38
Table 20: Ireland gdp (current prices, $ billion), 2005–09 38
Table 21: Ireland inflation, 2005–09 39
Table 22: Ireland consumer price index (absolute), 2005–09 39
Table 23: Ireland exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Ireland deodorants market value: $ million, 2005–09(e) 10
Figure 2: Ireland deodorants market volume: million units, 2005–09(e) 11
Figure 3: Ireland deodorants market segmentation I:% share, by value, 2009(e) 12
Figure 4: Ireland deodorants market share: % share, by value, 2009(e) 13
Figure 5: Forces driving competition in the deodorants market in Ireland, 2009 14
Figure 6: Drivers of buyer power in the deodorants market in Ireland, 2009 16
Figure 7: Drivers of supplier power in the deodorants market in Ireland, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the deodorants market in Ireland, 2009 18
Figure 9: Factors influencing the threat of substitutes in the deodorants market in Ireland, 2009 20
Figure 10: Drivers of degree of rivalry in the deodorants market in Ireland, 2009 21
Figure 11: Unilever: revenues & profitability 25
Figure 12: Unilever: assets & liabilities 25
Figure 13: Colgate-Palmolive Company: revenues & profitability 29
Figure 14: Colgate-Palmolive Company: assets & liabilities 30
Figure 15: The Procter & Gamble Company: revenues & profitability 34
Figure 16: The Procter & Gamble Company: assets & liabilities 34
Figure 17: Ireland deodorants market distribution: % share, by value, 2009(e) 35
Figure 18: Ireland deodorants market value forecast: $ million, 2009–14 36
Figure 19: Ireland deodorants market volume forecast: million units, 2009–14 37
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