TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Reckitt Benckiser Plc 21
Henkel KGaA 26
The Procter & Gamble Company 31
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Europe dishwashing products market value: $ million, 2006–10(e) 10
Table 2: Europe dishwashing products market volume: million units, 2006–10(e) 11
Table 3: Europe dishwashing products market segmentation I:% share, by value, 2010(e) 12
Table 4: Europe dishwashing products market segmentation II: % share, by value, 2010(e) 13
Table 5: Europe dishwashing products market share: % share, by value, 2010(e) 14
Table 6: Reckitt Benckiser Plc: key facts 21
Table 7: Reckitt Benckiser Plc: key financials ($) 23
Table 8: Reckitt Benckiser Plc: key financials (£) 23
Table 9: Reckitt Benckiser Plc: key financial ratios 24
Table 10: Henkel KGaA: key facts 26
Table 11: Henkel KGaA: key financials ($) 28
Table 12: Henkel KGaA: key financials (€) 29
Table 13: Henkel KGaA: key financial ratios 29
Table 14: The Procter & Gamble Company: key facts 31
Table 15: The Procter & Gamble Company: key financials ($) 35
Table 16: The Procter & Gamble Company: key financial ratios 35
Table 17: Europe dishwashing products market distribution: % share, by value, 2010(e) 37
Table 18: Europe dishwashing products market value forecast: $ million, 2010–15 38
Table 19: Europe dishwashing products market volume forecast: million units, 2010–15 39
LIST OF FIGURES
Figure 1: Europe dishwashing products market value: $ million, 2006–10(e) 10
Figure 2: Europe dishwashing products market volume: million units, 2006–10(e) 11
Figure 3: Europe dishwashing products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Europe dishwashing products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Europe dishwashing products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the dishwashing products market in Europe, 2010 15
Figure 7: Drivers of buyer power in the dishwashing products market in Europe, 2010 16
Figure 8: Drivers of supplier power in the dishwashing products market in Europe, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the dishwashing products market in Europe, 2010 18
Figure 10: Factors influencing the threat of substitutes in the dishwashing products market in Europe, 2010 19
Figure 11: Drivers of degree of rivalry in the dishwashing products market in Europe, 2010 20
Figure 12: Reckitt Benckiser Plc: revenues & profitability 24
Figure 13: Reckitt Benckiser Plc: assets & liabilities 25
Figure 14: Henkel KGaA: revenues & profitability 30
Figure 15: Henkel KGaA: assets & liabilities 30
Figure 16: The Procter & Gamble Company: revenues & profitability 36
Figure 17: The Procter & Gamble Company: assets & liabilities 36
Figure 18: Europe dishwashing products market distribution: % share, by value, 2010(e) 37
Figure 19: Europe dishwashing products market value forecast: $ million, 2010–15 38
Figure 20: Europe dishwashing products market volume forecast: million units, 2010–15 39
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