Hot Drinks in Indonesia to 2013

Introduction

This databook provides key data and information on the hot drinks market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for hot drinks in Indonesia increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The tea category led the hot drinks market in Indonesia, accounting for a share of 73.4%.

Leading players in Indonesian hot drinks market include PT. Santos Jaya Abadi, Unilever and PT Gunung subur.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Indonesia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Rupiah), 2003?08 20
Value analysis (Rupiah), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 38
Unilever 38
Chapter 5 Category Analysis: Coffee 40
Value analysis (Rupiah), 2003?08 40
Value analysis (Rupiah), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Other Hot Drinks 56
Value analysis (Rupiah), 2003?08 56
Value analysis (Rupiah), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Tea 72
Value analysis (Rupiah), 2003?08 72
Value analysis (Rupiah), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 PESTLE analysis 100
Summary 100
Political analysis 102
Economic analysis 105
Social analysis 108
Technological analysis 111
Legal analysis 114
Environmental analysis 117
Chapter 10 New Product Development 120
Product launches over time 120
Recent product launches 122
Chapter 11 Macroeconomic Profile 123
Macroeconomic indicators 123
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133

LIST OF FIGURES
Figure 1: Hot drinks, Indonesia, value by category (IDRm), 2003?13 22
Figure 2: Hot drinks, Indonesia, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, Indonesia, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, Indonesia, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, Indonesia, company share by volume (%), 2007?08 30
Figure 6: Hot drinks, Indonesia, distribution channels by volume (%), 2007?08 34
Figure 7: Coffee, Indonesia, value by segment (IDRm), 2003?13 42
Figure 8: Coffee, Indonesia, category growth comparison, by value, 2003?13 44
Figure 9: Coffee, Indonesia, volume by segment (kg, million), 2003?13 47
Figure 10: Coffee, Indonesia, category growth comparison, by volume, 2003?13 47
Figure 11: Coffee, Indonesia, company share by volume (%), 2007?08 49
Figure 12: Coffee, Indonesia, distribution channels by volume (%), 2007?08 52
Figure 13: Other hot drinks, Indonesia, value by segment (IDRm), 2003?13 58
Figure 14: Other hot drinks, Indonesia, category growth comparison, by value, 2003?13 60
Figure 15: Other hot drinks, Indonesia, volume by segment (kg, million), 2003?13 63
Figure 16: Other hot drinks, Indonesia, category growth comparison, by volume, 2003?13 63
Figure 17: Other hot drinks, Indonesia, company share by volume (%), 2007?08 65
Figure 18: Other hot drinks, Indonesia, distribution channels by volume (%), 2007?08 68
Figure 19: Tea, Indonesia, value by segment (IDRm), 2003?13 74
Figure 20: Tea, Indonesia, category growth comparison, by value, 2003?13 77
Figure 21: Tea, Indonesia, volume by segment (kg, million), 2003?13 80
Figure 22: Tea, Indonesia, category growth comparison, by volume, 2003?13 80
Figure 23: Tea, Indonesia, company share by volume (%), 2007?08 83
Figure 24: Tea, Indonesia, distribution channels by volume (%), 2007?08 86
Figure 25: Global hot drinks market split (value terms, 2008), top five countries 92
Figure 26: Global hot drinks market value, 2003–08, top five countries 94
Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 96
Figure 28: Global hot drinks market volume, 2003–08, top five countries 98
Figure 29: Annual data review process 129

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Indonesia, value by category (IDRm), 2003?08 20
Table 4: Hot drinks, Indonesia, value forecast by category (IDRm), 2008?13 21
Table 5: Hot drinks, Indonesia, value by category ($m), 2003?08 23
Table 6: Hot drinks, Indonesia, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, Indonesia, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, Indonesia, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, Indonesia, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, Indonesia, volume by brand (kg, million), 2007?08 29
Table 11: Hot drinks, Indonesia, company share by volume (%), 2007?08 31
Table 12: Hot drinks, Indonesia, volume by company (kg, million), 2007?08 32
Table 13: Hot drinks, Indonesia, distribution channels by volume (%), 2007?08 33
Table 14: Hot drinks, Indonesia, volume by distribution channel (kg, million), 2007?08 33
Table 15: Hot drinks, Indonesia, expenditure per capita (IDR), 2003?08 35
Table 16: Hot drinks, Indonesia, forecast expenditure per capita (IDR), 2008?13 35
Table 17: Hot drinks, Indonesia, expenditure per capita ($), 2003?08 36
Table 18: Hot drinks, Indonesia, forecast expenditure per capita ($), 2008?13 36
Table 19: Hot drinks, Indonesia, consumption per capita (kg), 2003?08 37
Table 20: Hot drinks, Indonesia, forecast consumption per capita (kg), 2008?13 37
Table 21: Unilever key facts 38
Table 22: Coffee, Indonesia, value by segment (IDRm), 2003?08 40
Table 23: Coffee, Indonesia, value forecast by segment (IDRm), 2008?13 41
Table 24: Coffee, Indonesia, value by segment ($m), 2003?08 43
Table 25: Coffee, Indonesia, value forecast by segment ($m), 2008?13 43
Table 26: Coffee, Indonesia, volume by segment (kg, million), 2003?08 45
Table 27: Coffee, Indonesia, volume forecast by segment (kg, million), 2008?13 46
Table 28: Coffee, Indonesia, brand share by volume (%), 2007?08 48
Table 29: Coffee, Indonesia, volume by brand (kg, million), 2007?08 48
Table 30: Coffee, Indonesia, company share by volume (%), 2007?08 50
Table 31: Coffee, Indonesia, volume by company (kg, million), 2007?08 50
Table 32: Coffee, Indonesia, distribution channels by volume (%), 2007?08 51
Table 33: Coffee, Indonesia, volume by distribution channel (kg, million), 2007?08 51
Table 34: Coffee, Indonesia, expenditure per capita (IDR), 2003?08 53
Table 35: Coffee, Indonesia, forecast expenditure per capita (IDR), 2008?13 53
Table 36: Coffee, Indonesia, expenditure per capita ($), 2003?08 54
Table 37: Coffee, Indonesia, forecast expenditure per capita ($), 2008?13 54
Table 38: Coffee, Indonesia, consumption per capita (kg), 2003?08 55
Table 39: Coffee, Indonesia, forecast consumption per capita (kg), 2008?13 55
Table 40: Other hot drinks, Indonesia, value by segment (IDRm), 2003?08 56
Table 41: Other hot drinks, Indonesia, value forecast by segment (IDRm), 2008?13 57
Table 42: Other hot drinks, Indonesia, value by segment ($m), 2003?08 59
Table 43: Other hot drinks, Indonesia, value forecast by segment ($m), 2008?13 59
Table 44: Other hot drinks, Indonesia, volume by segment (kg, million), 2003?08 61
Table 45: Other hot drinks, Indonesia, volume forecast by segment (kg, million), 2008?13 62
Table 46: Other hot drinks, Indonesia, brand share by volume (%), 2007?08 64
Table 47: Other hot drinks, Indonesia, volume by brand (kg, million), 2007?08 64
Table 48: Other hot drinks, Indonesia, company share by volume (%), 2007?08 66
Table 49: Other hot drinks, Indonesia, volume by company (kg, million), 2007?08 66
Table 50: Other hot drinks, Indonesia, distribution channels by volume (%), 2007?08 67
Table 51: Other hot drinks, Indonesia, volume by distribution channel (kg, million), 2007?08 67
Table 52: Other hot drinks, Indonesia, expenditure per capita (IDR), 2003?08 69
Table 53: Other hot drinks, Indonesia, forecast expenditure per capita (IDR), 2008?13 69
Table 54: Other hot drinks, Indonesia, expenditure per capita ($), 2003?08 70
Table 55: Other hot drinks, Indonesia, forecast expenditure per capita ($), 2008?13 70
Table 56: Other hot drinks, Indonesia, consumption per capita (kg), 2003?08 71
Table 57: Other hot drinks, Indonesia, forecast consumption per capita (kg), 2008?13 71
Table 58: Tea, Indonesia, value by segment (IDRm), 2003?08 72
Table 59: Tea, Indonesia, value forecast by segment (IDRm), 2008?13 73
Table 60: Tea, Indonesia, value by segment ($m), 2003?08 75
Table 61: Tea, Indonesia, value forecast by segment ($m), 2008?13 76
Table 62: Tea, Indonesia, volume by segment (kg, million), 2003?08 78
Table 63: Tea, Indonesia, volume forecast by segment (kg, million), 2008?13 79
Table 64: Tea, Indonesia, brand share by volume (%), 2007?08 81
Table 65: Tea, Indonesia, volume by brand (kg, million), 2007?08 82
Table 66: Tea, Indonesia, company share by volume (%), 2007?08 84
Table 67: Tea, Indonesia, volume by company (kg, million), 2007?08 84
Table 68: Tea, Indonesia, distribution channels by volume (%), 2007?08 85
Table 69: Tea, Indonesia, volume by distribution channel (kg, million), 2007?08 85
Table 70: Tea, Indonesia, expenditure per capita (IDR), 2003?08 87
Table 71: Tea, Indonesia, forecast expenditure per capita (IDR), 2008?13 88
Table 72: Tea, Indonesia, expenditure per capita ($), 2003?08 88
Table 73: Tea, Indonesia, forecast expenditure per capita ($), 2008?13 89
Table 74: Tea, Indonesia, consumption per capita (kg), 2003?08 89
Table 75: Tea, Indonesia, forecast consumption per capita (kg), 2008?13 90
Table 76: Global hot drinks market value, 2008 91
Table 77: Global hot drinks market split (value terms ($m), 2008), top five countries 94
Table 78: Global hot drinks market volume, 2008 95
Table 79: Global hot drinks market split (volume terms, 2008), top five countries 98
Table 80: Leading players, top five countries 99
Table 81: Analysis of Indonesia’s political landscape 102
Table 82: Analysis of Indonesia’s economy 105
Table 83: Analysis of Indonesia’s social system 108
Table 84: Analysis of Indonesia’s technology landscape 111
Table 85: Analysis of Indonesia’s legal landscape 114
Table 86: Analysis of Indonesia’s environmental landscape 117
Table 87: Indonesia hot drinks new product launches reports, by company (top five companies), 2009 120
Table 88: Indonesia hot drinks new product launches SKUs, by company (top five companies), 2009 120
Table 89: Indonesia hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 121
Table 90: Indonesia hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 121
Table 91: Indonesia hot drinks new product launches (reports), by package tags or claims, 2009 122
Table 92: Indonesia hot drinks new product launches - recent five launches 2009 122
Table 93: Indonesia population, by age group, 2003?08 (millions) 123
Table 94: Indonesia population forecast, by age group, 2008?13 (millions) 124
Table 95: Indonesia population, by gender, 2003?08 (millions) 124
Table 96: Indonesia population forecast, by gender, 2008?13 (millions) 125
Table 97: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 125
Table 98: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 125
Table 99: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 126
Table 100: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 126
Table 101: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 126
Table 102: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 127
Table 103: Indonesia consumer price index, 2003?08 (2000=100) 127
Table 104: Indonesia consumer price index, 2008?13 (2000=100) 127



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