TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
AGL Energy Limited 20
Energy Australia 25
Origin Energy Australia 26
MARKET FORECASTS 30
Market value forecast 30
Market volume forecast 31
MACROECONOMIC INDICATORS 32
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Australia electricity market value: $ million, 2006–10 10
Table 2: Australia electricity market volume: TWh, 2006–10 11
Table 3: Australia electricity market segmentation: % share, by value, 2010 12
Table 4: Australia electricity market share: % share, by volume, 2010 13
Table 5: AGL Energy Limited: key facts 20
Table 6: AGL Energy Limited: key financials ($) 23
Table 7: AGL Energy Limited: key financials (A$) 23
Table 8: AGL Energy Limited: key financial ratios 23
Table 9: Energy Australia: key facts 25
Table 10: Origin Energy Australia: key facts 26
Table 11: Origin Energy Australia: key financials ($) 28
Table 12: Origin Energy Australia: key financials (A$) 28
Table 13: Origin Energy Australia: key financial ratios 28
Table 14: Australia electricity market value forecast: $ million, 2010–15 30
Table 15: Australia electricity market volume forecast: TWh, 2010–15 31
Table 16: Australia size of population (million), 2006–10 32
Table 17: Australia gdp (constant 2000 prices, $ billion), 2006–10 32
Table 18: Australia gdp (current prices, $ billion), 2006–10 32
Table 19: Australia inflation, 2006–10 33
Table 20: Australia consumer price index (absolute), 2006–10 33
Table 21: Australia exchange rate, 2006–10 33
LIST OF FIGURES
Figure 1: Australia electricity market value: $ million, 2006–10 10
Figure 2: Australia electricity market volume: TWh, 2006–10 11
Figure 3: Australia electricity market segmentation: % share, by value, 2010 12
Figure 4: Australia electricity market share: % share, by volume, 2010 13
Figure 5: Forces driving competition in the electricity market in Australia, 2010 14
Figure 6: Drivers of buyer power in the electricity market in Australia, 2010 15
Figure 7: Drivers of supplier power in the electricity market in Australia, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the electricity market in Australia, 2010 17
Figure 9: Factors influencing the threat of substitutes in the electricity market in Australia, 2010 18
Figure 10: Drivers of degree of rivalry in the electricity market in Australia, 2010 19
Figure 11: AGL Energy Limited: revenues & profitability 24
Figure 12: AGL Energy Limited: assets & liabilities 24
Figure 13: Origin Energy Australia: revenues & profitability 29
Figure 14: Origin Energy Australia: assets & liabilities 29
Figure 15: Australia electricity market value forecast: $ million, 2010–15 30
Figure 16: Australia electricity market volume forecast: TWh, 2010–15 31
[Fade out table of contents]
