TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Companhia Energetica de Minas Gerais (CEMIG) 20
CPFL Energia S.A. 24
Eletropaulo Metropolitana Eletricidade de São Paulo SA 29
Endesa (Chile) 32
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Brazil electricity market value: $ million, 2006–10 10
Table 2: Brazil electricity market volume: TWh, 2006–10 11
Table 3: Brazil electricity market segmentation: % share, by value, 2010 12
Table 4: Brazil electricity market share: % share, by volume, 2010 13
Table 5: Companhia Energetica de Minas Gerais (CEMIG): key facts 20
Table 6: Companhia Energetica de Minas Gerais (CEMIG): key financials ($) 21
Table 7: Companhia Energetica de Minas Gerais (CEMIG): key financials (BRL) 22
Table 8: Companhia Energetica de Minas Gerais (CEMIG): key financial ratios 22
Table 9: CPFL Energia S.A.: key facts 24
Table 10: CPFL Energia S.A.: key financials ($) 27
Table 11: CPFL Energia S.A.: key financials (BRL) 27
Table 12: CPFL Energia S.A.: key financial ratios 27
Table 13: Eletropaulo Metropolitana Eletricidade de São Paulo SA: key facts 29
Table 14: Eletropaulo Metropolitana Eletricidade de São Paulo SA: key financials ($) 30
Table 15: Eletropaulo Metropolitana Eletricidade de São Paulo SA: key financials (BRL) 30
Table 16: Eletropaulo Metropolitana Eletricidade de São Paulo SA: key financial ratios 30
Table 17: Endesa (Chile) : key facts 32
Table 18: Endesa (Chile) : key financials ($) 34
Table 19: Endesa (Chile) : key financials (CLP) 35
Table 20: Endesa (Chile) : key financial ratios 35
Table 21: Brazil electricity market value forecast: $ million, 2010–15 37
Table 22: Brazil electricity market volume forecast: TWh, 2010–15 38
Table 23: Brazil size of population (million), 2006–10 39
Table 24: Brazil gdp (constant 2000 prices, $ billion), 2006–10 39
Table 25: Brazil gdp (current prices, $ billion), 2006–10 39
Table 26: Brazil inflation, 2006–10 40
Table 27: Brazil consumer price index (absolute), 2006–10 40
Table 28: Brazil exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: Brazil electricity market value: $ million, 2006–10 10
Figure 2: Brazil electricity market volume: TWh, 2006–10 11
Figure 3: Brazil electricity market segmentation: % share, by value, 2010 12
Figure 4: Brazil electricity market share: % share, by volume, 2010 13
Figure 5: Forces driving competition in the electricity market in Brazil, 2010 14
Figure 6: Drivers of buyer power in the electricity market in Brazil, 2010 15
Figure 7: Drivers of supplier power in the electricity market in Brazil, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the electricity market in Brazil, 2010 17
Figure 9: Factors influencing the threat of substitutes in the electricity market in Brazil, 2010 18
Figure 10: Drivers of degree of rivalry in the electricity market in Brazil, 2010 19
Figure 11: Companhia Energetica de Minas Gerais (CEMIG): revenues & profitability 23
Figure 12: Companhia Energetica de Minas Gerais (CEMIG): assets & liabilities 23
Figure 13: CPFL Energia S.A.: revenues & profitability 28
Figure 14: CPFL Energia S.A.: assets & liabilities 28
Figure 15: Eletropaulo Metropolitana Eletricidade de São Paulo SA: revenues & profitability 31
Figure 16: Eletropaulo Metropolitana Eletricidade de São Paulo SA: assets & liabilities 31
Figure 17: Endesa (Chile) : revenues & profitability 36
Figure 18: Endesa (Chile) : assets & liabilities 36
Figure 19: Brazil electricity market value forecast: $ million, 2010–15 37
Figure 20: Brazil electricity market volume forecast: TWh, 2010–15 38
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