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Enterprise Mobile Offering

Operator strategies and market outlook

Type Marktstudie
Year: 10/2007
Publisher: IDATE
Language: english
Availability: available
Features of this market research:
  • In which situations are mobiles used in a business capacity, and which features in particular?
  • What are operators’ strategies with respect to deploying broadband mobile networks, Wi-Fi and wVoIP services and to subsidising handsets for business users?
  • What mobile services do operators currently offer their business subscribers: voice, fixed-mobile convergence, data (interface and push-email)?
  • What types of offer (format, targets and billing mode) are currently being promoted by operators?
  • What are the current levels of mobile adoption in the business world, and what is the current breakdown of the base (classic vs. 3G handsets)? How are they likely to evolve?
  • What are the current and expected future levels of data usage amongst roaming workers?
  • What is the current ARPU for enterprise mobile? What is the market’s medium-term outlook?
  • Who should read this report?

  • Mobile operators and MVNOs: understanding key trends in Europe’s enterprise mobile market (offer, billing, usage), along with the competition’s medium-term plans and strategies.

  • Equipment manufacturers and infrastructure providers: quantifying network market opportunities (3G, 3.5G, Wi-Fi, wVoIP) to anticipate the trajectory of investments in infrastructure. Assessing the impact of subsidisation policies.

  • Investors and analysts: increasing understanding of the evolutionary trends in Europe’s enterprise mobile market, and using detailed forecasts to substantiate investment decisions.
    Survey methodology

    100 pages
  • About this market survey: At the end of 2006 in Western Europe, the mobile base totalled 102.8 million subscribers, of which roughly 15% were business users – a percentage that is expected to increase in the coming years. Ther.....

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    Diese Marktstudie auch auf www.markt-studie.de: "Enterprise Mobile Offering".

    Este estudio de mercado también en www.estudio-mercado.es: "Enterprise Mobile Offering".