TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Unilever 22
Kao Corporation 26
Shiseido Company, Limited 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Asia-Pacific facial care market value: $ million, 2006–10 10
Table 2: Asia–Pacific facial care market volume: million units, 2006–10 11
Table 3: Asia-Pacific facial care market segmentation I:% share, by value, 2010 12
Table 4: Asia-Pacific facial care market segmentation II: % share, by value, 2010 13
Table 5: Asia-Pacific facial care market share: % share, by value, 2010 14
Table 6: Unilever: key facts 22
Table 7: Unilever: key financials ($) 24
Table 8: Unilever: key financials (€) 24
Table 9: Unilever: key financial ratios 24
Table 10: Kao Corporation: key facts 26
Table 11: Kao Corporation: key financials ($) 28
Table 12: Kao Corporation: key financials (¥) 28
Table 13: Kao Corporation: key financial ratios 28
Table 14: Shiseido Company, Limited: key facts 30
Table 15: Shiseido Company, Limited: key financials ($) 32
Table 16: Shiseido Company, Limited: key financials (¥) 32
Table 17: Shiseido Company, Limited: key financial ratios 32
Table 18: Asia-Pacific facial care market distribution: % share, by value, 2010 34
Table 19: Asia-Pacific facial care market value forecast: $ million, 2010–15 35
Table 20: Asia–Pacific facial care market volume forecast: million units, 2010–15 36
LIST OF FIGURES
Figure 1: Asia-Pacific facial care market value: $ million, 2006–10 10
Figure 2: Asia–Pacific facial care market volume: million units, 2006–10 11
Figure 3: Asia-Pacific facial care market segmentation I:% share, by value, 2010 12
Figure 4: Asia-Pacific facial care market segmentation II: % share, by value, 2010 13
Figure 5: Asia-Pacific facial care market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the facial care market in Asia-Pacific, 2010 15
Figure 7: Drivers of buyer power in the facial care market in Asia-Pacific, 2010 17
Figure 8: Drivers of supplier power in the facial care market in Asia-Pacific, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Asia-Pacific, 2010 19
Figure 10: Factors influencing the threat of substitutes in the facial care market in Asia-Pacific, 2010 20
Figure 11: Drivers of degree of rivalry in the facial care market in Asia-Pacific, 2010 21
Figure 12: Unilever: revenues & profitability 25
Figure 13: Unilever: assets & liabilities 25
Figure 14: Kao Corporation: revenues & profitability 29
Figure 15: Kao Corporation: assets & liabilities 29
Figure 16: Shiseido Company, Limited: revenues & profitability 33
Figure 17: Shiseido Company, Limited: assets & liabilities 33
Figure 18: Asia-Pacific facial care market distribution: % share, by value, 2010 34
Figure 19: Asia-Pacific facial care market value forecast: $ million, 2010–15 35
Figure 20: Asia–Pacific facial care market volume forecast: million units, 2010–15 36
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