TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Johnson & Johnson 22
Procter & Gamble Company, The 27
L'Oreal S.A. 32
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
LIST OF TABLES
Table 1: Colombia facial care market value: $ million, 2006–10 10
Table 2: Colombia facial care market volume: million units, 2006–10 11
Table 3: Colombia facial care market segmentation I:% share, by value, 2010 12
Table 4: Colombia facial care market segmentation II: % share, by value, 2010 13
Table 5: Colombia facial care market share: % share, by value, 2010 14
Table 6: Johnson & Johnson: key facts 22
Table 7: Johnson & Johnson: key financials ($) 24
Table 8: Johnson & Johnson: key financial ratios 25
Table 9: Procter & Gamble Company, The: key facts 27
Table 10: Procter & Gamble Company, The: key financials ($) 30
Table 11: Procter & Gamble Company, The: key financial ratios 30
Table 12: L'Oreal S.A.: key facts 32
Table 13: L'Oreal S.A.: key financials ($) 34
Table 14: L'Oreal S.A.: key financials (€) 35
Table 15: L'Oreal S.A.: key financial ratios 35
Table 16: Colombia facial care market distribution: % share, by value, 2010 37
Table 17: Colombia facial care market value forecast: $ million, 2010–15 38
Table 18: Colombia facial care market volume forecast: million units, 2010–15 39
Table 19: Colombia size of population (million), 2006–10 40
Table 20: Colombia gdp (constant 2000 prices, $ billion), 2006–10 40
Table 21: Colombia gdp (current prices, $ billion), 2006–10 40
Table 22: Colombia inflation, 2006–10 41
Table 23: Colombia consumer price index (absolute), 2006–10 41
Table 24: Colombia exchange rate, 2006–10 41
LIST OF FIGURES
Figure 1: Colombia facial care market value: $ million, 2006–10 10
Figure 2: Colombia facial care market volume: million units, 2006–10 11
Figure 3: Colombia facial care market segmentation I:% share, by value, 2010 12
Figure 4: Colombia facial care market segmentation II: % share, by value, 2010 13
Figure 5: Colombia facial care market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the facial care market in Colombia, 2010 15
Figure 7: Drivers of buyer power in the facial care market in Colombia, 2010 17
Figure 8: Drivers of supplier power in the facial care market in Colombia, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Colombia, 2010 19
Figure 10: Factors influencing the threat of substitutes in the facial care market in Colombia, 2010 20
Figure 11: Drivers of degree of rivalry in the facial care market in Colombia, 2010 21
Figure 12: Johnson & Johnson: revenues & profitability 25
Figure 13: Johnson & Johnson: assets & liabilities 26
Figure 14: Procter & Gamble Company, The: revenues & profitability 31
Figure 15: Procter & Gamble Company, The: assets & liabilities 31
Figure 16: L'Oreal S.A.: revenues & profitability 36
Figure 17: L'Oreal S.A.: assets & liabilities 36
Figure 18: Colombia facial care market distribution: % share, by value, 2010 37
Figure 19: Colombia facial care market value forecast: $ million, 2010–15 38
Figure 20: Colombia facial care market volume forecast: million units, 2010–15 39
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