Feminine Care in Croatia to 2014

Introduction

This databook provides key data and information on the feminine care market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine market, including company overview, key facts and business description

Highlights

The market for feminine care in Croatia increased at a compound annual growth rate of 6.7% between 2004 and 2009.

The sanitary pads category led the feminine care market in Croatia, accounting for a share of 57.4%.

Leading players in Croatian feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Svenska Cellulosa Aktiebolaget SCA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Croatian Kuna), 2004?09 21
Value analysis (Croatian Kuna), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
The Procter & Gamble Company 41
Johnson & Johnson 43
Chapter 5 Category Analysis: Internal Cleansers 45
Value analysis (Croatian Kuna), 2004?09 45
Value analysis (Croatian Kuna), 2009?14 46
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Pantiliners and Shields 58
Value analysis (Croatian Kuna), 2004?09 58
Value analysis (Croatian Kuna), 2009?14 59
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Sanitary Pads 71
Value analysis (Croatian Kuna), 2004?09 71
Value analysis (Croatian Kuna), 2009?14 72
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Tampons 84
Value analysis (Croatian Kuna), 2004?09 84
Value analysis (Croatian Kuna), 2009?14 85
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 9 Country Comparison 97
Value 97
Volume 101
Market share 105
Chapter 10 New Product Development 106
Product launches over time 106
Recent product launches 108
Chapter 11 Macroeconomic Profile 109
Macroeconomic Indicators 109
Chapter 12 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 13 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Feminine care, Croatia, value by category (HRKm), 2004?14 23
Figure 2: Feminine care, Croatia, category growth comparison, by value, 2004?14 26
Figure 3: Feminine care, Croatia, volume by category (units/6 oz bottle, million), 2004?14 29
Figure 4: Feminine care, Croatia, category growth comparison, by volume, 2004?14 30
Figure 5: Feminine care, Croatia, company share by value (%), 2008?09 33
Figure 6: Feminine care, Croatia, distribution channels by value (%), 2008?09 36
Figure 7: Internal cleansers, Croatia, value (HRKm), 2004?14 46
Figure 8: Internal cleansers, Croatia, volume (6 oz bottle, million), 2004?14 49
Figure 9: Internal cleansers, Croatia, company share by value (%), 2008?09 51
Figure 10: Internal cleansers, Croatia, distribution channels by value (%), 2008?09 54
Figure 11: Pantiliners and shields, Croatia, value (HRKm), 2004?14 59
Figure 12: Pantiliners and shields, Croatia, volume (units, million), 2004?14 62
Figure 13: Pantiliners and shields, Croatia, company share by value (%), 2008?09 64
Figure 14: Pantiliners and shields, Croatia, distribution channels by value (%), 2008?09 67
Figure 15: Sanitary pads, Croatia, value (HRKm), 2004?14 72
Figure 16: Sanitary pads, Croatia, volume (units, million), 2004?14 75
Figure 17: Sanitary pads, Croatia, company share by value (%), 2008?09 77
Figure 18: Sanitary pads, Croatia, distribution channels by value (%), 2008?09 80
Figure 19: Tampons, Croatia, value (HRKm), 2004?14 85
Figure 20: Tampons, Croatia, volume (units, million), 2004?14 88
Figure 21: Tampons, Croatia, company share by value (%), 2008?09 90
Figure 22: Tampons, Croatia, distribution channels by value (%), 2008?09 93
Figure 23: Global feminine care market split (value terms, 2009), top five countries 98
Figure 24: Global feminine care market value, 2004–09, top five countries 100
Figure 25: Global feminine care market split (volume terms, 2009), top five countries 102
Figure 26: Global feminine care market volume, 2004–09, top five countries 104
Figure 27: Annual data review process 115

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Croatia, value by category (HRKm), 2004?09 21
Table 4: Feminine care, Croatia, value forecast by category (HRKm), 2009?14 22
Table 5: Feminine care, Croatia, value by category ($m), 2004?09 24
Table 6: Feminine care, Croatia, value forecast by category ($m), 2009?14 25
Table 7: Feminine care, Croatia, volume by category (units/6 oz bottle, million), 2004?09 27
Table 8: Feminine care, Croatia, volume forecast by category (units/6 oz bottle, million), 2009?14 28
Table 9: Feminine care, Croatia, brand share by value (%), 2008?09 31
Table 10: Feminine care, Croatia, value by brand (HRKm), 2008?09 32
Table 11: Feminine care, Croatia, company share by value (%), 2008?09 34
Table 12: Feminine care, Croatia, value by company (HRKm), 2008?09 34
Table 13: Feminine care, Croatia, distribution channels by value (%), 2008?09 35
Table 14: Feminine care, Croatia, value by distribution channel (HRKm), 2008?09 35
Table 15: Feminine care, Croatia, expenditure per capita (HRK), 2004?09 37
Table 16: Feminine care, Croatia, forecast expenditure per capita (HRK), 2009?14 38
Table 17: Feminine care, Croatia, expenditure per capita ($), 2004?09 38
Table 18: Feminine care, Croatia, forecast expenditure per capita ($), 2009?14 39
Table 19: Feminine care, Croatia, consumption per capita (units/6 oz bottle), 2004?09 39
Table 20: Feminine care, Croatia, forecast consumption per capita (units/6 oz bottle), 2009?14 40
Table 21: The Procter & Gamble Company key facts 41
Table 22: Johnson & Johnson key facts 43
Table 23: Internal cleansers, Croatia, value (HRKm), 2004?09 45
Table 24: Internal cleansers, Croatia, value forecast (HRKm), 2009?14 46
Table 25: Internal cleansers, Croatia, value ($m), 2004?09 47
Table 26: Internal cleansers, Croatia, value forecast ($m), 2009?14 47
Table 27: Internal cleansers, Croatia, volume (6 oz bottle, million), 2004?09 48
Table 28: Internal cleansers, Croatia, volume forecast (6 oz bottle, million), 2009?14 49
Table 29: Internal cleansers, Croatia, brand share by value (%), 2008?09 50
Table 30: Internal cleansers, Croatia, value by brand (HRKm), 2008?09 50
Table 31: Internal cleansers, Croatia, company share by value (%), 2008?09 52
Table 32: Internal cleansers, Croatia, value by company (HRKm), 2008?09 52
Table 33: Internal cleansers, Croatia, distribution channels by value (%), 2008?09 53
Table 34: Internal cleansers, Croatia, value by distribution channel (HRKm), 2008?09 53
Table 35: Internal cleansers, Croatia, expenditure per capita (HRK), 2004?09 55
Table 36: Internal cleansers, Croatia, forecast expenditure per capita (HRK), 2009?14 55
Table 37: Internal cleansers, Croatia, expenditure per capita ($), 2004?09 56
Table 38: Internal cleansers, Croatia, forecast expenditure per capita ($), 2009?14 56
Table 39: Internal cleansers, Croatia, consumption per capita (6 oz bottle), 2004?09 57
Table 40: Internal cleansers, Croatia, forecast consumption per capita (6 oz bottle), 2009?14 57
Table 41: Pantiliners and shields, Croatia, value (HRKm), 2004?09 58
Table 42: Pantiliners and shields, Croatia, value forecast (HRKm), 2009?14 59
Table 43: Pantiliners and shields, Croatia, value ($m), 2004?09 60
Table 44: Pantiliners and shields, Croatia, value forecast ($m), 2009?14 60
Table 45: Pantiliners and shields, Croatia, volume (units, million), 2004?09 61
Table 46: Pantiliners and shields, Croatia, volume forecast (units, million), 2009?14 62
Table 47: Pantiliners and shields, Croatia, brand share by value (%), 2008?09 63
Table 48: Pantiliners and shields, Croatia, value by brand (HRKm), 2008?09 63
Table 49: Pantiliners and shields, Croatia, company share by value (%), 2008?09 65
Table 50: Pantiliners and shields, Croatia, value by company (HRKm), 2008?09 65
Table 51: Pantiliners and shields, Croatia, distribution channels by value (%), 2008?09 66
Table 52: Pantiliners and shields, Croatia, value by distribution channel (HRKm), 2008?09 66
Table 53: Pantiliners and shields, Croatia, expenditure per capita (HRK), 2004?09 68
Table 54: Pantiliners and shields, Croatia, forecast expenditure per capita (HRK), 2009?14 68
Table 55: Pantiliners and shields, Croatia, expenditure per capita ($), 2004?09 69
Table 56: Pantiliners and shields, Croatia, forecast expenditure per capita ($), 2009?14 69
Table 57: Pantiliners and shields, Croatia, consumption per capita (units), 2004?09 70
Table 58: Pantiliners and shields, Croatia, forecast consumption per capita (units), 2009?14 70
Table 59: Sanitary pads, Croatia, value (HRKm), 2004?09 71
Table 60: Sanitary pads, Croatia, value forecast (HRKm), 2009?14 72
Table 61: Sanitary pads, Croatia, value ($m), 2004?09 73
Table 62: Sanitary pads, Croatia, value forecast ($m), 2009?14 73
Table 63: Sanitary pads, Croatia, volume (units, million), 2004?09 74
Table 64: Sanitary pads, Croatia, volume forecast (units, million), 2009?14 75
Table 65: Sanitary pads, Croatia, brand share by value (%), 2008?09 76
Table 66: Sanitary pads, Croatia, value by brand (HRKm), 2008?09 76
Table 67: Sanitary pads, Croatia, company share by value (%), 2008?09 78
Table 68: Sanitary pads, Croatia, value by company (HRKm), 2008?09 78
Table 69: Sanitary pads, Croatia, distribution channels by value (%), 2008?09 79
Table 70: Sanitary pads, Croatia, value by distribution channel (HRKm), 2008?09 79
Table 71: Sanitary pads, Croatia, expenditure per capita (HRK), 2004?09 81
Table 72: Sanitary pads, Croatia, forecast expenditure per capita (HRK), 2009?14 81
Table 73: Sanitary pads, Croatia, expenditure per capita ($), 2004?09 82
Table 74: Sanitary pads, Croatia, forecast expenditure per capita ($), 2009?14 82
Table 75: Sanitary pads, Croatia, consumption per capita (units), 2004?09 83
Table 76: Sanitary pads, Croatia, forecast consumption per capita (units), 2009?14 83
Table 77: Tampons, Croatia, value (HRKm), 2004?09 84
Table 78: Tampons, Croatia, value forecast (HRKm), 2009?14 85
Table 79: Tampons, Croatia, value ($m), 2004?09 86
Table 80: Tampons, Croatia, value forecast ($m), 2009?14 86
Table 81: Tampons, Croatia, volume (units, million), 2004?09 87
Table 82: Tampons, Croatia, volume forecast (units, million), 2009?14 88
Table 83: Tampons, Croatia, brand share by value (%), 2008?09 89
Table 84: Tampons, Croatia, value by brand (HRKm), 2008?09 89
Table 85: Tampons, Croatia, company share by value (%), 2008?09 91
Table 86: Tampons, Croatia, value by company (HRKm), 2008?09 91
Table 87: Tampons, Croatia, distribution channels by value (%), 2008?09 92
Table 88: Tampons, Croatia, value by distribution channel (HRKm), 2008?09 92
Table 89: Tampons, Croatia, expenditure per capita (HRK), 2004?09 94
Table 90: Tampons, Croatia, forecast expenditure per capita (HRK), 2009?14 94
Table 91: Tampons, Croatia, expenditure per capita ($), 2004?09 95
Table 92: Tampons, Croatia, forecast expenditure per capita ($), 2009?14 95
Table 93: Tampons, Croatia, consumption per capita (units), 2004?09 96
Table 94: Tampons, Croatia, forecast consumption per capita (units), 2009?14 96
Table 95: Global feminine care market value, 2009 97
Table 96: Global feminine care market split (value terms ($m), 2009), top five countries 100
Table 97: Global feminine care market volume, 2009 101
Table 98: Global feminine care market split (volume terms, 2009), top five countries 104
Table 99: Leading players, top five countries 105
Table 100: Croatia feminine care new product launches reports, by company, 2009 106
Table 101: Croatia feminine care new product launches SKUs, by company, 2009 106
Table 102: Croatia feminine care new product launches (reports), by flavor and fragrances, 2009 107
Table 103: Croatia feminine care new product launches (reports), by ingredients, 2009 107
Table 104: Croatia feminine care new product launches (reports), by package tags or claims, 2009 108
Table 105: Croatia feminine care new product launches - recent launches (2009) 108
Table 106: Croatia population, by age group, 2004?09 (millions) 109
Table 107: Croatia population forecast, by age group, 2009?14 (millions) 110
Table 108: Croatia population, by gender, 2004?09 (millions) 110
Table 109: Croatia population forecast, by gender, 2009?14 (millions) 111
Table 110: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 111
Table 111: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 111
Table 112: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 112
Table 113: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 112
Table 114: Croatia real GDP, 2004?09 ($bn, 2000 prices) 112
Table 115: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 113
Table 116: Croatia consumer price index, 2004?09 (2000=100) 113
Table 117: Croatia consumer price index, 2009?14 (2000=100) 113


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