Feminine Care in Egypt to 2014

Introduction

This databook provides key data and information on the feminine care market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories; sanitary pads, pantiliners and shields.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for feminine care in Egypt increased at a compound annual growth rate of 9.2% between 2004 and 2009.

The sanitary pads category led the feminine care market in Egypt, accounting for a share of 78.1%.

Leading players in Egyptian feminine care market include Procter & Gamble Company, The, INDEVCO Group and Ontex International N.V..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Egypt

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: pantiliners and shields 3
Summary category level: sanitary pads 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Egyptian Pound), 2004?09 17
Value analysis (Egyptian Pound), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 21
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profile 34
The Procter & Gamble Company 34
Chapter 5 Category Analysis: Pantiliners and Shields 36
Value analysis (Egyptian Pound), 2004?09 36
Value analysis (Egyptian Pound), 2009?14 37
Value analysis (US dollars), 2004?09 38
Value analysis (US dollars), 2009?14 38
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company and brand share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Category Analysis: Sanitary Pads 49
Value analysis (Egyptian Pound), 2004?09 49
Value analysis (Egyptian Pound), 2009?14 50
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 7 Country Comparison 62
Value 62
Volume 66
Market share 70
Chapter 8 New Product Development 71
Product launches over time 71
Recent product launches 73
Chapter 9 Macroeconomic Profile 74
Macroeconomic Indicators 74
Chapter 10 Research Methodology 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 11 Appendix 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84

LIST OF FIGURES
Figure 1: Feminine care, Egypt, value by category (EGPm), 2004?14 19
Figure 2: Feminine care, Egypt, category growth comparison, by value, 2004?14 21
Figure 3: Feminine care, Egypt, volume by category (units, million), 2004?14 24
Figure 4: Feminine care, Egypt, category growth comparison, by volume, 2004?14 24
Figure 5: Feminine care, Egypt, company share by value (%), 2008?09 26
Figure 6: Feminine care, Egypt, distribution channels by value (%), 2008?09 29
Figure 7: Pantiliners and shields, Egypt, value (EGPm), 2004?14 37
Figure 8: Pantiliners and shields, Egypt, volume (units, million), 2004?14 40
Figure 9: Pantiliners and shields, Egypt, company share by value (%), 2008?09 42
Figure 10: Pantiliners and shields, Egypt, distribution channels by value (%), 2008?09 45
Figure 11: Sanitary pads, Egypt, value (EGPm), 2004?14 50
Figure 12: Sanitary pads, Egypt, volume (units, million), 2004?14 53
Figure 13: Sanitary pads, Egypt, company share by value (%), 2008?09 55
Figure 14: Sanitary pads, Egypt, distribution channels by value (%), 2008?09 58
Figure 15: Global feminine care market split (value terms, 2009), top five countries 63
Figure 16: Global feminine care market value, 2004–09, top five countries 65
Figure 17: Global feminine care market split (volume terms, 2009), top five countries 67
Figure 18: Global feminine care market volume, 2004–09, top five countries 69
Figure 19: Annual data review process 80

LIST OF TABLES
Table 1: Feminine care category definitions 7
Table 2: Feminine care distribution channels 8
Table 3: Feminine care, Egypt, value by category (EGPm), 2004?09 17
Table 4: Feminine care, Egypt, value forecast by category (EGPm), 2009?14 18
Table 5: Feminine care, Egypt, value by category ($m), 2004?09 20
Table 6: Feminine care, Egypt, value forecast by category ($m), 2009?14 21
Table 7: Feminine care, Egypt, volume by category (units million), 2004?09 22
Table 8: Feminine care, Egypt, volume forecast by category (units million), 2009?14 23
Table 9: Feminine care, Egypt, brand share by value (%), 2008?09 25
Table 10: Feminine care, Egypt, value by brand (EGPm), 2008?09 25
Table 11: Feminine care, Egypt, company share by value (%), 2008?09 27
Table 12: Feminine care, Egypt, value by company (EGPm), 2008?09 27
Table 13: Feminine care, Egypt, distribution channels by value (%), 2008?09 28
Table 14: Feminine care, Egypt, value by distribution channel (EGPm), 2008?09 28
Table 15: Feminine care, Egypt, expenditure per capita (EGP), 2004?09 30
Table 16: Feminine care, Egypt, forecast expenditure per capita (EGP), 2009?14 31
Table 17: Feminine care, Egypt, expenditure per capita ($), 2004?09 31
Table 18: Feminine care, Egypt, forecast expenditure per capita ($), 2009?14 32
Table 19: Feminine care, Egypt, consumption per capita (units), 2004?09 32
Table 20: Feminine care, Egypt, forecast consumption per capita (units), 2009?14 33
Table 21: The Procter & Gamble Company key facts 34
Table 22: Pantiliners and shields, Egypt, value (EGPm), 2004?09 36
Table 23: Pantiliners and shields, Egypt, value forecast (EGPm), 2009?14 37
Table 24: Pantiliners and shields, Egypt, value ($m), 2004?09 38
Table 25: Pantiliners and shields, Egypt, value forecast ($m), 2009?14 38
Table 26: Pantiliners and shields, Egypt, volume (units, million), 2004?09 39
Table 27: Pantiliners and shields, Egypt, volume forecast (units, million), 2009?14 40
Table 28: Pantiliners and shields, Egypt, brand share by value (%), 2008?09 41
Table 29: Pantiliners and shields, Egypt, value by brand (EGPm), 2008?09 41
Table 30: Pantiliners and shields, Egypt, company share by value (%), 2008?09 43
Table 31: Pantiliners and shields, Egypt, value by company (EGPm), 2008?09 43
Table 32: Pantiliners and shields, Egypt, distribution channels by value (%), 2008?09 44
Table 33: Pantiliners and shields, Egypt, value by distribution channel (EGPm), 2008?09 44
Table 34: Pantiliners and shields, Egypt, expenditure per capita (EGP), 2004?09 46
Table 35: Pantiliners and shields, Egypt, forecast expenditure per capita (EGP), 2009?14 46
Table 36: Pantiliners and shields, Egypt, expenditure per capita ($), 2004?09 47
Table 37: Pantiliners and shields, Egypt, forecast expenditure per capita ($), 2009?14 47
Table 38: Pantiliners and shields, Egypt, consumption per capita (units), 2004?09 48
Table 39: Pantiliners and shields, Egypt, forecast consumption per capita (units), 2009?14 48
Table 40: Sanitary pads, Egypt, value (EGPm), 2004?09 49
Table 41: Sanitary pads, Egypt, value forecast (EGPm), 2009?14 50
Table 42: Sanitary pads, Egypt, value ($m), 2004?09 51
Table 43: Sanitary pads, Egypt, value forecast ($m), 2009?14 51
Table 44: Sanitary pads, Egypt, volume (units, million), 2004?09 52
Table 45: Sanitary pads, Egypt, volume forecast (units, million), 2009?14 53
Table 46: Sanitary pads, Egypt, brand share by value (%), 2008?09 54
Table 47: Sanitary pads, Egypt, value by brand (EGPm), 2008?09 54
Table 48: Sanitary pads, Egypt, company share by value (%), 2008?09 56
Table 49: Sanitary pads, Egypt, value by company (EGPm), 2008?09 56
Table 50: Sanitary pads, Egypt, distribution channels by value (%), 2008?09 57
Table 51: Sanitary pads, Egypt, value by distribution channel (EGPm), 2008?09 57
Table 52: Sanitary pads, Egypt, expenditure per capita (EGP), 2004?09 59
Table 53: Sanitary pads, Egypt, forecast expenditure per capita (EGP), 2009?14 59
Table 54: Sanitary pads, Egypt, expenditure per capita ($), 2004?09 60
Table 55: Sanitary pads, Egypt, forecast expenditure per capita ($), 2009?14 60
Table 56: Sanitary pads, Egypt, consumption per capita (units), 2004?09 61
Table 57: Sanitary pads, Egypt, forecast consumption per capita (units), 2009?14 61
Table 58: Global feminine care market value, 2009 62
Table 59: Global feminine care market split (value terms ($m), 2009), top five countries 65
Table 60: Global feminine care market volume, 2009 66
Table 61: Global feminine care market split (volume terms, 2009), top five countries 69
Table 62: Leading players, top five countries 70
Table 63: Egypt feminine care new product launches reports, by company, 2009 71
Table 64: Egypt feminine care new product launches SKUs, by company, 2009 71
Table 65: Egypt feminine care new product launches (reports), by flavor and fragrances, 2009 72
Table 66: Egypt feminine care new product launches (reports), by ingredients, 2009 72
Table 67: Egypt feminine care new product launches (reports), by package tags or claims, 2009 73
Table 68: Egypt feminine care new product launches - recent launch (2009) 73
Table 69: Egypt population, by age group, 2004?09 (millions) 74
Table 70: Egypt population forecast, by age group, 2009?14 (millions) 75
Table 71: Egypt population, by gender, 2004?09 (millions) 75
Table 72: Egypt population forecast, by gender, 2009?14 (millions) 76
Table 73: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 76
Table 74: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 76
Table 75: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 77
Table 76: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 77
Table 77: Egypt real GDP, 2004?09 ($bn, 2000 prices) 77
Table 78: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 78
Table 79: Egypt consumer price index, 2004?09 (2000=100) 78
Table 80: Egypt consumer price index, 2009?14 (2000=100) 78


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