Feminine Care in Romania to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Romania. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Romania increased between 2001-2006, growing at an average annual rate of 10.1%. The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was Johnson & Johnson with SCA Hygiene Products in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Internal Cleansers 3
Summary category level - Pantiliners and Shields 4
Summary category level - Sanitary Pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 ROMANIA FEMININE CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 28
Company and Brand Share Analysis 30
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 37
Procter & Gamble Company, The 37
Johnson & Johnson 39
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 49
Expenditure & consumption per head 51
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 54
Value Analysis, 2001-2006 54
Value Analysis, 2006-2011 55
Value Analysis, US$ 2001-2006 57
Value Analysis, US$ 2006-2011 58
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 60
Company and Brand Share Analysis 62
Expenditure & consumption per head 65
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 76
Expenditure & consumption per head 79
Chapter 8 CATEGORY ANALYSIS - TAMPONS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 86
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 90
Expenditure & consumption per head 93
Chapter 9 COUNTRY COMPARISON 96
Value 96
Volume 101
Market Share 106
Chapter 10 ROMANIA SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 109
Romania Economic Overview 110
Chapter 11 ROMANIA MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 12 RESEARCH METHODOLOGY 118
Methodology overview 118
Secondary research 119
Market modelling 120
Primary research 121
Data finalisation 121
Ongoing research 122
Chapter 13 APPENDIX 123
Future readings 123
How to contact experts in your industry 123
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LIST OF FIGURES
Figure 1: Romania Feminine Care value & value forecast, 2001-2011 (ROL m, nominal prices) 22
Figure 2: Romania Feminine Care category growth comparison, by value, 2001-2011 25
Figure 3: Romania Feminine Care volume & volume forecast, 2001-2011 (Units/6 oz bottle m) 29
Figure 4: Romania Feminine Care category growth comparison, by volume, 2001-2011 29
Figure 5: Romania Feminine Care company share, by value, 2005-2006 (%) 31
Figure 6: Romania Internal Cleansers value & value forecast, 2001-2011 (ROL m, nominal prices) 43
Figure 7: Romania Internal Cleansers volume & volume forecast, 2001-2011 (6 oz bottle m) 48
Figure 8: Romania Pantiliners and shields value & value forecast, 2001-2011 (ROL m, nominal prices) 56
Figure 9: Romania Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 61
Figure 10: Romania Pantiliners and shields company share, by value, 2005-2006 (%) 63
Figure 11: Romania Sanitary Pads value & value forecast, 2001-2011 (ROL m, nominal prices) 70
Figure 12: Romania Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 75
Figure 13: Romania Sanitary Pads company share, by value, 2005-2006 (%) 77
Figure 14: Romania Tampons value & value forecast, 2001-2011 (ROL m, nominal prices) 84
Figure 15: Romania Tampons volume & volume forecast, 2001-2011 (Units m) 89
Figure 16: Romania Tampons company share, by value, 2005-2006 (%) 91
Figure 17: Global Feminine Care market split (value terms, 2006) – Top 5 countries 97
Figure 18: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 100
Figure 19: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 102
Figure 20: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 105
Figure 21: Map of Romania 108
Figure 22: Annual data review process 119
LIST OF TABLES
Table 1: Feminine Care category definitions 9
Table 2: Romania Feminine Care value, 2001-2006 (ROL m, nominal prices) 19
Table 3: Romania Feminine Care value forecast, 2006-2011 (ROL m, nominal prices) 21
Table 4: Romania Feminine Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Romania Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Romania Feminine Care volume, 2001-2006 (Units/6 oz bottle m) 27
Table 7: Romania Feminine Care volume forecast, 2006-2011 (Units/6 oz bottle m) 28
Table 8: Romania Feminine Care brand share, by value, 2005-2006 (%) 30
Table 9: Romania Feminine Care value, by brand 2005-2006 (ROL m nominal prices) 30
Table 10: Romania Feminine Care company share by value, 2005-2006 (%) 32
Table 11: Romania Feminine Care value, by company, 2005-2006 (ROL m nominal prices) 32
Table 12: Romania Feminine Care expenditure per head, 2001-2006 (ROL, nominal prices) 33
Table 13: Romania Feminine Care forecast expenditure per head, 2006-2011 (ROL, nominal prices) 34
Table 14: Romania Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 35
Table 15: Romania Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Romania Feminine Care consumption per head, 2001-2006 (Units/6 oz bottle) 36
Table 17: Romania Feminine Care forecast consumption per head, 2006-2011 (Units/6 oz bottle) 36
Table 18: Procter & Gamble Company, The Key Facts 37
Table 19: Johnson & Johnson Key Facts 39
Table 20: Romania Internal Cleansers value, 2001-2006 (ROL m, nominal prices) 41
Table 21: Romania Internal Cleansers value forecast, 2006-2011 (ROL m, nominal prices) 42
Table 22: Romania Internal Cleansers value, 2001-2006 (US$ m nominal prices) 44
Table 23: Romania Internal Cleansers value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Romania Internal Cleansers volume, 2001-2006 (6 oz bottle m) 46
Table 25: Romania Internal Cleansers volume forecast, 2006-2011 (6 oz bottle m) 47
Table 26: Romania Internal Cleansers brand share, by value, 2005-2006 (%) 49
Table 27: Romania Internal Cleansers value, by brand 2005-2006 (ROL m nominal prices) 49
Table 28: Romania Internal Cleansers company share by value, 2005-2006 (%) 50
Table 29: Romania Internal Cleansers value, by company, 2005-2006 (ROL m nominal prices) 50
Table 30: Romania Internal Cleansers expenditure per head, 2001-2006 (ROL, nominal prices) 51
Table 31: Romania Internal Cleansers forecast expenditure per head, 2006-2011 (ROL, nominal prices) 51
Table 32: Romania Internal Cleansers expenditure per head, 2001-2006 (US$ nominal prices) 52
Table 33: Romania Internal Cleansers forecast expenditure per head, 2006-2011 (US$ nominal prices) 52
Table 34: Romania Internal Cleansers consumption per head, 2001-2006 (6 oz bottle) 53
Table 35: Romania Internal Cleansers forecast consumption per head, 2006-2011 (6 oz bottle) 53
Table 36: Romania Pantiliners and shields value, 2001-2006 (ROL m, nominal prices) 54
Table 37: Romania Pantiliners and shields value forecast, 2006-2011 (ROL m, nominal prices) 55
Table 38: Romania Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 57
Table 39: Romania Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 58
Table 40: Romania Pantiliners and shields volume, 2001-2006 (Units m) 59
Table 41: Romania Pantiliners and shields volume forecast, 2006-2011 (Units m) 60
Table 42: Romania Pantiliners and shields brand share, by value, 2005-2006 (%) 62
Table 43: Romania Pantiliners and shields value, by brand 2005-2006 (ROL m nominal prices) 62
Table 44: Romania Pantiliners and shields company share by value, 2005-2006 (%) 64
Table 45: Romania Pantiliners and shields value, by company, 2005-2006 (ROL m nominal prices) 64
Table 46: Romania Pantiliners and shields expenditure per head, 2001-2006 (ROL, nominal prices) 65
Table 47: Romania Pantiliners and shields forecast expenditure per head, 2006-2011 (ROL, nominal prices) 65
Table 48: Romania Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 49: Romania Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 50: Romania Pantiliners and shields consumption per head, 2001-2006 (Units) 67
Table 51: Romania Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 67
Table 52: Romania Sanitary Pads value, 2001-2006 (ROL m, nominal prices) 68
Table 53: Romania Sanitary Pads value forecast, 2006-2011 (ROL m, nominal prices) 69
Table 54: Romania Sanitary Pads value, 2001-2006 (US$ m nominal prices) 71
Table 55: Romania Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 72
Table 56: Romania Sanitary Pads volume, 2001-2006 (Units m) 73
Table 57: Romania Sanitary Pads volume forecast, 2006-2011 (Units m) 74
Table 58: Romania Sanitary Pads brand share, by value, 2005-2006 (%) 76
Table 59: Romania Sanitary Pads value, by brand 2005-2006 (ROL m nominal prices) 76
Table 60: Romania Sanitary Pads company share by value, 2005-2006 (%) 78
Table 61: Romania Sanitary Pads value, by company, 2005-2006 (ROL m nominal prices) 78
Table 62: Romania Sanitary Pads expenditure per head, 2001-2006 (ROL, nominal prices) 79
Table 63: Romania Sanitary Pads forecast expenditure per head, 2006-2011 (ROL, nominal prices) 79
Table 64: Romania Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 80
Table 65: Romania Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 80
Table 66: Romania Sanitary Pads consumption per head, 2001-2006 (Units) 81
Table 67: Romania Sanitary Pads forecast consumption per head, 2006-2011 (Units) 81
Table 68: Romania Tampons value, 2001-2006 (ROL m, nominal prices) 82
Table 69: Romania Tampons value forecast, 2006-2011 (ROL m, nominal prices) 83
Table 70: Romania Tampons value, 2001-2006 (US$ m nominal prices) 85
Table 71: Romania Tampons value forecast, 2006-2011 (US$ m nominal prices) 86
Table 72: Romania Tampons volume, 2001-2006 (Units m) 87
Table 73: Romania Tampons volume forecast, 2006-2011 (Units m) 88
Table 74: Romania Tampons brand share, by value, 2005-2006 (%) 90
Table 75: Romania Tampons value, by brand 2005-2006 (ROL m nominal prices) 90
Table 76: Romania Tampons company share by value, 2005-2006 (%) 92
Table 77: Romania Tampons value, by company, 2005-2006 (ROL m nominal prices) 92
Table 78: Romania Tampons expenditure per head, 2001-2006 (ROL, nominal prices) 93
Table 79: Romania Tampons forecast expenditure per head, 2006-2011 (ROL, nominal prices) 93
Table 80: Romania Tampons expenditure per head, 2001-2006 (US$ nominal prices) 94
Table 81: Romania Tampons forecast expenditure per head, 2006-2011 (US$ nominal prices) 94
Table 82: Romania Tampons consumption per head, 2001-2006 (Units) 95
Table 83: Romania Tampons forecast consumption per head, 2006-2011 (Units) 95
Table 84: Global Feminine Care market value, 2006 96
Table 85: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 99
Table 86: Global Feminine Care market volume, 2006 101
Table 87: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 104
Table 88: Leading players - Top 5 countries 106
Table 89: Romania Key Facts 108
Table 90: Romania population, by age group, 2000-2005 (millions) 111
Table 91: Romania population forecast, by age group, 2005-2010 (millions) 112
Table 92: Romania population, by gender, 2000-2005 (millions) 112
Table 93: Romania population forecast, by gender, 2005-2010 (millions) 113
Table 94: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 113
Table 95: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 114
Table 96: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 114
Table 97: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 115
Table 98: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 115
Table 99: Romania consumer price index, 2000-2005 (2000=100) 116
Table 100: Romania consumer price index, 2005-2010 (2000=100) 116
Table 101: Romania exchange rate, 2000-2005 117
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