Chapter 1 Executive Summary
1.1 Evolution of the VoIP market
1.2 Market opportunities
1.3 Major Market Trends
1.3.1 Significant Growth in Mobile Subscribers
1.3.2 Falling operator revenues
1.3.3 IP outsourcing grows in popularity
1.4 Future of the PBX market
1.5 Future of the hosted IP telephony market
1.6 Future of the Wi-Fi market
1.7 Future of the consumer VoIP market
1.8 Implications of VoIP + Wi-Fi/VoWLAN
1.9 Business models
1.10 Conclusions
Chapter 2 Introduction
2.1 Standard IP-based PBX
2.2 Hosted IP PBXs
2.3 Wi-Fi telephony
2.4 Consumer VoIP telephony
2.5 Mobile and VoIP
2.6 Methodology
2.6.1 Organisation of the Report
2.6.2 Aims and Focus of the Report
Chapter 3 VoIP market drivers
3.1 Legacy equipment is being eclipsed by IP-enabled replacement products
3.2 New entrants in the hosted IP telephony market are creating momentum
3.3 Segmentation of service offering is becoming more attractive to customers
3.4 Established distribution channels facilitate access to potential customers
3.5 Deregulation of the telecoms market drives VoIP deployment
3.6 Hosted IP telephony low entry costs make it accessible to a larger market
3.7 IP Flexibility
3.7.1 IP-enabled architecture
3.7.2 Converged architecture
3.7.3 Client/server architecture
3.8 SIP
3.8.1 Opportunities for application developers
Chapter 4 VoIP market barriers and restraints
4.1 Companies prefer to deal with recognisable brands
4.2 Enterprises are slow to adapt to change
4.3 Vendor interoperability
4.4 Brand image is missing in the IP hosting environment
4.5 Distribution channel is lacking in the Wi-Fi market
4.6 QoS has to improve to attract mass convert to IP Telephony
4.7 Plug and play VoIP systems
Chapter 5 VoIP Business models
5.1 Available models
5.1.1 Calling cards
Table 5.1: Calling cards rates by region, 2006
5.1.2 Company branch to branch calls
5.1.3 Long distance voice calls
5.1.4 Peer-to-Peer services
5.1.5 IP-to-PSTN services
Table 5.2: IP-to-PSTN tariff, Q1 2006
5.1.6 Area code selected VoIP lines
Chapter 6 PBX market analysis and forecasts
6.1 Market overview
6.2 PBX choices
Table 6.1: Key differences between hosted IP telephony and IP-based PBXs
6.3 PBX equipment costs
Table 6.2: PBX cost comparison
6.4 Selection factors
6.5 PBX forecasts
6.5.1 Total EMEA market
Table 6.3: EMEA PBX market line shipment and revenue, 2005-2011
Table 6.4: PBX revenues by European markets (%), 2005-2011
Table 6.5: IP vs TDM/PCM PBX shipments (%), 2005-2011
Table 6.6: France PBX market shipments and revenues, 2005-2011
Table 6.7: Germany PBX market shipments and revenues, 2005-2011
Table 6.8: Italy PBX market shipments and revenues, 2005-2011
Table 6.9: Spain PBX market shipments and revenues, 2005-2011
Table 6.10: UK PBX market shipments and revenues, 2005-2011
Table 6.11: Benelux PBX market shipments and revenues, 2005-2011
Table 6.12: Scandinavia PBX market shipments and revenues, 2005-2011
Table 6.13: Rest of Western Europe PBX market shipments and revenues, 2005-2011
Table 6.14: Eastern Europe PBX market shipments and revenues, 2005-2011
Table 6.15: Middle East and Africa PBX market shipments and revenues, 2005-2011
6.6 PBX competitive environment
Table 6.16: PBX main industry participants by type
6.6.1 Avaya's approach to channels
6.6.1.1 Cisco's approach to channels
6.6.1.2 3COM's approach to channels
6.6.1.3 Avaya's marketing approach
6.6.2 Competitive factors
6.6.3 Price analysis
6.17: Typical costs for premise-based PBX systems
Chapter 7 Hosted IP-based telephony analysis and forecasts
7.1 Market overview
7.2 Technology providers
Table 7.1: Hosted telephony providers
7.2.1 Benefits of hosted IP telephony services
7.2.1.2 Typical Bundles
7.2.1.3 Specific features
7.2.1.4 Costs
7.3 Price analysis
7.3.1 Falling service costs
7.4 Hosted IP telephony services
7.4.1 Total EMEA market
Table 7.1 EMEA hosted IP telephony revenues by European markets, 2005-2011
Table 7.2: EMEA total hosted IP telephony line shipments and revenues, 2005-2011
7.4.2 Individual EMEA markets
Table 7.3: France Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.4: Germany Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.5: Italy Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.6: Spain Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.7: UK Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.8: Benelux Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.9: Scandinavia Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.10: Rest of Western Europe Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.11: Eastern Europe Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.12: Middle East and Africa hosted IP telephony services line shipments and revenues, 2006-2011
7.5 Competitive environment
Table 7.13 Major European ISPs offering voice services
7.5.1 Hosted IP Telephony
7.5.1.1 Target market for hosted IP Telephony services
7.5.1.2 Competitive factors
Table 7.14: Server vendor market share (%), 2005
7.5.1.2.1 Which service providers are at an advantage?
7.5.1.2.2. Market evolution
7.5.1.2.2.1 Increased competition followed by consolidation
Table 7.15 Major European Service providers which offer hosted telephony service
7.6 BT's approach to hosted telephony
7.6.1 Overview
7.6.2 21st Century Network
7.6.3 Flexible customers deployment
7.6.4 Flexible customer model
7.6.5 BT's convergence methodology
7.6.6 Hosted IP contact centre
7.6.7 BT's strategy
7.6.7.1 Service management performance
7.7 Case studies
7.7.1 Abbey Group
7.7.1.1 Solution
7.7.2 BT's own offices
7.8 BT's client list
Chapter 8 Wi-Fi telephony market
8.1 Market overview
8.1.1 TeliaSonera enterprise solution
8.2 Wi-Fi
8.3 Wi-Fi phones
8.3.1 Wi-Fi certification moves
8.3.2 BroadVoice to sell SIP/GSM phones
8.4 Hotspots
Table 8.1: Hotspots by region (%), 2005-2011
8.4.1 Growth in hotspots
Table 8.2: Number of hotspots and users worldwide, 2005-2011
8.5 Rationalising Wi-Fi
8.6 Dual-mode handsets are on the rise
Table 8.3: Global hybrid cellular/WLAN handset shipments, 2005-2011
8.7 Accessibility
8.8 Wi-Fi service providers
8.8.1 RabbitPoint handset
8.8.1.1 RabbitPoint's Market
5.8 Terrasip
8.9 Barabblu
5.10 Mazingo
8.11 Cost of commercial hotspots
8.12 Location of hotspots
8.13 Nokia
8.14 Evolution of the business model
8.14.1 Worst case scenario for existing service providers
8.15 VoWLAN
8.15.1 Overview
8.15.2 Advantages & disadvantages
5.15.3 Alternative to VoWLAN
8.15.4 VoWLAN users expectations
8.15.5 VoWLAN drivers
Chapter 9 Consumer VoIP market analysis and forecasts
9.1 Market Overview
9.2 Market data
9.2.1 Terminals and end-users evolution
9.2.1.1 Mobile phone end-users
Table 9.1: Mobile subscribers, 2005-2011
9.2.1.2 EMEA Internet Penetration
Table 9.2: EMEA internet penetration rate, 2005
9.2.1.3 EMEA broadband market
Table 9.3: EMEA Top 10 broadband markets by penetration (%), 2004-2006
9.3 Mobile operators and VoIP
9.3.1 Segmentation opportunities
9.3.2 Skype functionality
9.3.2.1 Skype's business model
9.3.2.2 Security risks with Skype
9.3.2.3 Skype moves into mobile
9.3.2.4 Skype: A threat to mobile revenues?
9.3.2.4.1 Skype and 3
Table 9.4: Skype datacard bundling pricing from 3, 2006
9.3.2.4.2 EPlus and Skype
9.3.2.4.3 The value of Skype to mobile
Image 9.1: Nokia handset with SkypeOut
Figure 9.1: EQO core technology
9.4 Mobile operators' response to VoIP
9.4.1 Mobile operators expand their services onto the Internet
9.4.1.1 A simple but effective response to VoIP exists
9.4.1.2 Mobile operators move into the fixed-line market
9.4.1.2.1 Orange
9.4.1.2.2 Vodafone
9.5 VoIP and fixed-line operators
Table 9.5: VoIP tariffs by service provider, 2006
9.5.1 Vonage route to European expansion
Table 9.6: Vonage virtual numbers markets
9.5.2 Naked DSL presents a real risk to fixed-line operators
9.5.2.1 NDSL in Western Europe
Table 9.7: Naked DSL Western European provision and regulation by country
6.6 VoIP revenue potential
Table 9.8: Residential EMEA VoIP users and revenues, 2005-2011
Table 9.9: EMEA demographics, 2005
Table 9.10: Key consumer VoIP statistics, 2005
9.6.1 Skype and VoIP revenue
9.6.2 Skype extends partnership deals
9.6.2.1 Yahoo
9.6.3 Competitive environment
9.6.3.1 Jajah
9.6.3.2 Net2Phone
9.6.3.2.1 Net2Phone residential services
9.6.3.2.1.1 Net2Phone VoiceLine
9.6.3.2.1.2 Net2Phone CommCenter
9.6.3.2.3 Calling Cards
Chapter 10 Strategies for success
10.1 Overview
10.2 Strategies based on marketing approach
10.2.1 PBX and hosted IP telephony vendors
10.2.2 Wi-Fi
10.2.3 Consumer VoIP
10.3 Fixed-line operator strategies
Table 10.1: Fixed-line strategies to defend against VoIP
10.3.1 Strategy based on outsourcing
10.3.1.1 Flexing their Financial might
10.3.1.2 Re-merging
10.4 Strategy for mobile-only operators
10.4.1 Partnerships
10.4.2 Import technology from the US
10.5 Strategy for ISPs
10.5.1 More play options
10.6 Strategies based on strategic alliances
10.6.1 VoIP service providers and vendors
10.6.1.1 Alliances
10.6.1.2 Adding value
10.7 Strategies based on Pricing
10.7.1 Voice and data service providers
Chapter 11 Recommendations
11.1 Marketing Department
11.1.1 Vendor recommendations
11.1.2 Operator recommendations
11.2 Sales department
11.2.1 Operator recommendations
11.3 Product development department
11.4 Market-specific recommendations
11.4.1 Service provider recommendations
11.4.2 Vendor recommendations
11.4.2.1 Time-to-market
11.4.2.2 Strengthened product portfolio
11.4.2.3 Attention to design
Appendix A Lead author's profile
Appendix B About visiongain
Appendix C Report evaluation form
3 UK
3COM
3GPP
Abbey Group
Accenture
Accton
Agere
Alba
Alcatel
AOL
Apple
Ares
Asterisk
Asus
AT&T
Avaya
Barabblu
BCN
Belgacom
BenQ
Boingo Wireless
BridgePort
Broadcom
BroadVoice
BT
BT Global Services
BT WholeSale
Bunt
Cable & Wireless
Cellip
Cirpack
Cisco
Club-Internet
Colt
Communitel
Comneon
Creative
CTIA
Deutsche Telekom
Dimension Data
D-Link
Dopod
DrayTEL
E Plus
eBay
Eqo
Equant
E-TEN
ETHICT
ETSI
Extreme Networks
FastWeb
Fon
France Telecom
Global IP Sound
Goingsoft
Google
Hitachi
HP
iBasis
IBM
IDT
IETF
Iliad
IMTC
Intel
IPCC
IPWireless
Jajah
JASJAR
Kineto Wireless
Level 3
Logitech
M3-Concept
Marvel Technology
Mazingo,
Microsoft
Mitel
MobileIGNITE Alliance
Motorola
NEC
Net2Phone
Node4Solutions
Nokia
Nordnet
Nortel
NTL
NTT Europe
O2
Ofcom
Orange
OutSmart
PBX-Network
Pirelli Broadband Solutions
Polycam
Proxim
Qpass
Qtek
Qualcomm
Quantum Technology
R&B IPCS
RabbitPoint
RIM
Salesforce.com
Samsung
SBC
SFR
Shoretel
Siemens
SIP Foundry
Sipgate
SIPquest
Sipsys
Six Apart
SkyFone
Skype
Sonorit
Sonus
Sprectralink
Telecom Italia
Telefonica
Telefonica Deutschland
Telefonica Moviles
TeliaSonera
Telindus
Telio
TerraSip
TerraSip
Texas Instruments
TIM
Tiscali
T-Mobile
T-Online
T-Systems
TTPCom
Unisys
UTStarcom
Viatel
Virgin Mobile
Vodafone
VoluBill
Vonage
Wanadoo
Wi-Fi Alliance
Wi-LAN
Yahoo
ZyTEL
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