Fragrances in Brazil

Introduction

Fragrances in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil fragrances market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fragrances market consists of the retail sale of female fragrances, male fragrances and unisex fragrances. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2010 annual average exchange rates.

*The Brazilian fragrances market generated total revenues of $5.6 billion in 2010, representing a compound annual growth rate (CAGR) of 13.2% for the period spanning 2006-2010.

*Female fragrances sales proved the most lucrative for the Brazilian fragrances market in 2010, generating total revenues of $3.3 billion, equivalent to 60% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 10.2% for the five-year period 2010-2015, which is expected to lead the market to a value of $9.1 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fragrances market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fragrances market in Brazil

Leading company profiles reveal details of key fragrances market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil fragrances market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil fragrances market by value in 2010?

What will be the size of the Brazil fragrances market in 2015?

What factors are affecting the strength of competition in the Brazil fragrances market?

How has the market performed over the last five years?

Who are the top competitiors in Brazil's fragrances market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Natura Cosmeticos SA 22
Boticario S.A 26
Avon Products, Inc. 27
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Brazil fragrances market value: $ million, 2006–10 10
Table 2: Brazil fragrances market volume: million units, 2006–10 11
Table 3: Brazil fragrances market segmentation I:% share, by value, 2010 12
Table 4: Brazil fragrances market segmentation II: % share, by value, 2010 13
Table 5: Brazil fragrances market share: % share, by value, 2010 14
Table 6: Natura Cosmeticos SA: key facts 22
Table 7: Natura Cosmeticos SA: key financials ($) 23
Table 8: Natura Cosmeticos SA: key financials (BRL) 24
Table 9: Natura Cosmeticos SA: key financial ratios 24
Table 10: Boticario S.A: key facts 26
Table 11: Avon Products, Inc.: key facts 27
Table 12: Avon Products, Inc.: key financials ($) 28
Table 13: Avon Products, Inc.: key financial ratios 29
Table 14: Brazil fragrances market distribution: % share, by value, 2010 31
Table 15: Brazil fragrances market value forecast: $ million, 2010–15 32
Table 16: Brazil fragrances market volume forecast: million units, 2010–15 33
Table 17: Brazil size of population (million), 2006–10 34
Table 18: Brazil gdp (constant 2000 prices, $ billion), 2006–10 34
Table 19: Brazil gdp (current prices, $ billion), 2006–10 34
Table 20: Brazil inflation, 2006–10 35
Table 21: Brazil consumer price index (absolute), 2006–10 35
Table 22: Brazil exchange rate, 2006–10 35

LIST OF FIGURES
Figure 1: Brazil fragrances market value: $ million, 2006–10 10
Figure 2: Brazil fragrances market volume: million units, 2006–10 11
Figure 3: Brazil fragrances market segmentation I:% share, by value, 2010 12
Figure 4: Brazil fragrances market segmentation II: % share, by value, 2010 13
Figure 5: Brazil fragrances market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the fragrances market in Brazil, 2010 15
Figure 7: Drivers of buyer power in the fragrances market in Brazil, 2010 17
Figure 8: Drivers of supplier power in the fragrances market in Brazil, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the fragrances market in Brazil, 2010 19
Figure 10: Factors influencing the threat of substitutes in the fragrances market in Brazil, 2010 20
Figure 11: Drivers of degree of rivalry in the fragrances market in Brazil, 2010 21
Figure 12: Natura Cosmeticos SA: revenues & profitability 25
Figure 13: Natura Cosmeticos SA: assets & liabilities 25
Figure 14: Avon Products, Inc.: revenues & profitability 29
Figure 15: Avon Products, Inc.: assets & liabilities 30
Figure 16: Brazil fragrances market distribution: % share, by value, 2010 31
Figure 17: Brazil fragrances market value forecast: $ million, 2010–15 32
Figure 18: Brazil fragrances market volume forecast: million units, 2010–15 33


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