Fragrances in Japan to 2013

Introduction

This databook provides key data and information on the fragrances in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on 3 categories: Female fragrances, Male fragrances and Unisex fragrances

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Japan decreased at a compound annual growth rate of 2.2% between 2003 and 2008.

The female fragrances category led the fragrances market in Japan, accounting for a share of 77.3%.

Leading players in Japanese fragrances market include Shiseido Company, Limited, Chanel and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Japan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Yen), 2003?08 20
Value analysis (Yen), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
Shiseido Company, Limited 40
Chanel 42
Chapter 5 Category Analysis: Female Fragrances 44
Value analysis (Yen), 2003?08 44
Value analysis (Yen), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Male Fragrances 61
Value analysis (Yen), 2003?08 61
Value analysis (Yen), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Unisex Fragrances 78
Value analysis (Yen), 2003?08 78
Value analysis (Yen), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 PESTLE Analysis 94
Summary 94
Political analysis 95
Economic analysis 98
Social analysis 102
Technological analysis 106
Legal analysis 111
Environmental analysis 115
Chapter 9 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 10 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 11 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 12 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Fragrances, Japan, value by category (JPYm), 2003?13 22
Figure 2: Fragrances, Japan, category growth comparison, by value, 2003?13 24
Figure 3: Fragrances, Japan, volume by category (units, million), 2003?13 27
Figure 4: Fragrances, Japan, category growth comparison, by volume, 2003?13 27
Figure 5: Fragrances, Japan, company share by value (%), 2007?08 32
Figure 6: Fragrances, Japan, distribution channels by value (%), 2007?08 36
Figure 7: Female fragrances, Japan, value by segment (JPYm), 2003?13 46
Figure 8: Female fragrances, Japan, category growth comparison, by value, 2003?13 48
Figure 9: Female fragrances, Japan, volume by segment (units, million), 2003?13 51
Figure 10: Female fragrances, Japan, category growth comparison, by volume, 2003?13 51
Figure 11: Female fragrances, Japan, company share by value (%), 2007?08 54
Figure 12: Female fragrances, Japan, distribution channels by value (%), 2007?08 57
Figure 13: Male fragrances, Japan, value by segment (JPYm), 2003?13 63
Figure 14: Male fragrances, Japan, category growth comparison, by value, 2003?13 65
Figure 15: Male fragrances, Japan, volume by segment (units, million), 2003?13 68
Figure 16: Male fragrances, Japan, category growth comparison, by volume, 2003?13 68
Figure 17: Male fragrances, Japan, company share by value (%), 2007?08 71
Figure 18: Male fragrances, Japan, distribution channels by value (%), 2007?08 74
Figure 19: Unisex fragrances, Japan, value by segment (JPYm), 2003?13 80
Figure 20: Unisex fragrances, Japan, category growth comparison, by value, 2003?13 82
Figure 21: Unisex fragrances, Japan, volume by segment (units, million), 2003?13 85
Figure 22: Unisex fragrances, Japan, category growth comparison, by volume, 2003?13 85
Figure 23: Unisex fragrances, Japan, company share by value (%), 2007?08 87
Figure 24: Unisex fragrances, Japan, distribution channels by value (%), 2007?08 90
Figure 25: Annual data review process 128

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Japan, value by category (JPYm), 2003?08 20
Table 4: Fragrances, Japan, value forecast by category (JPYm), 2008?13 21
Table 5: Fragrances, Japan, value by category ($m), 2003?08 23
Table 6: Fragrances, Japan, value forecast by category ($m), 2008?13 23
Table 7: Fragrances, Japan, volume by category (units, million), 2003?08 25
Table 8: Fragrances, Japan, volume forecast by category (units, million), 2008?13 26
Table 9: Fragrances, Japan, brand share by value (%), 2007?08 28
Table 10: Fragrances, Japan, value by brand (JPYm), 2007?08 30
Table 11: Fragrances, Japan, company share by value (%), 2007?08 33
Table 12: Fragrances, Japan, value by company (JPYm), 2007?08 34
Table 13: Fragrances, Japan, distribution channels by value (%), 2007?08 35
Table 14: Fragrances, Japan, value by distribution channel (JPYm), 2007?08 35
Table 15: Fragrances, Japan, expenditure per capita (JPY), 2003?08 37
Table 16: Fragrances, Japan, forecast expenditure per capita (JPY), 2008?13 37
Table 17: Fragrances, Japan, expenditure per capita ($), 2003?08 38
Table 18: Fragrances, Japan, forecast expenditure per capita ($), 2008?13 38
Table 19: Fragrances, Japan, consumption per capita (units), 2003?08 39
Table 20: Fragrances, Japan, forecast consumption per capita (units), 2008?13 39
Table 21: Shiseido Company, Limited key facts 40
Table 22: Chanel key facts 42
Table 23: Female fragrances, Japan, value by segment (JPYm), 2003?08 44
Table 24: Female fragrances, Japan, value forecast by segment (JPYm), 2008?13 45
Table 25: Female fragrances, Japan, value by segment ($m), 2003?08 47
Table 26: Female fragrances, Japan, value forecast by segment ($m), 2008?13 47
Table 27: Female fragrances, Japan, volume by segment (units, million), 2003?08 49
Table 28: Female fragrances, Japan, volume forecast by segment (units, million), 2008?13 50
Table 29: Female fragrances, Japan, brand share by value (%), 2007?08 52
Table 30: Female fragrances, Japan, value by brand (JPYm), 2007?08 53
Table 31: Female fragrances, Japan, company share by value (%), 2007?08 55
Table 32: Female fragrances, Japan, value by company (JPYm), 2007?08 55
Table 33: Female fragrances, Japan, distribution channels by value (%), 2007?08 56
Table 34: Female fragrances, Japan, value by distribution channel (JPYm), 2007?08 56
Table 35: Female fragrances, Japan, expenditure per capita (JPY), 2003?08 58
Table 36: Female fragrances, Japan, forecast expenditure per capita (JPY), 2008?13 58
Table 37: Female fragrances, Japan, expenditure per capita ($), 2003?08 59
Table 38: Female fragrances, Japan, forecast expenditure per capita ($), 2008?13 59
Table 39: Female fragrances, Japan, consumption per capita (units), 2003?08 60
Table 40: Female fragrances, Japan, forecast consumption per capita (units), 2008?13 60
Table 41: Male fragrances, Japan, value by segment (JPYm), 2003?08 61
Table 42: Male fragrances, Japan, value forecast by segment (JPYm), 2008?13 62
Table 43: Male fragrances, Japan, value by segment ($m), 2003?08 64
Table 44: Male fragrances, Japan, value forecast by segment ($m), 2008?13 64
Table 45: Male fragrances, Japan, volume by segment (units, million), 2003?08 66
Table 46: Male fragrances, Japan, volume forecast by segment (units, million), 2008?13 67
Table 47: Male fragrances, Japan, brand share by value (%), 2007?08 69
Table 48: Male fragrances, Japan, value by brand (JPYm), 2007?08 70
Table 49: Male fragrances, Japan, company share by value (%), 2007?08 72
Table 50: Male fragrances, Japan, value by company (JPYm), 2007?08 72
Table 51: Male fragrances, Japan, distribution channels by value (%), 2007?08 73
Table 52: Male fragrances, Japan, value by distribution channel (JPYm), 2007?08 73
Table 53: Male fragrances, Japan, expenditure per capita (JPY), 2003?08 75
Table 54: Male fragrances, Japan, forecast expenditure per capita (JPY), 2008?13 75
Table 55: Male fragrances, Japan, expenditure per capita ($), 2003?08 76
Table 56: Male fragrances, Japan, forecast expenditure per capita ($), 2008?13 76
Table 57: Male fragrances, Japan, consumption per capita (units), 2003?08 77
Table 58: Male fragrances, Japan, forecast consumption per capita (units), 2008?13 77
Table 59: Unisex fragrances, Japan, value by segment (JPYm), 2003?08 78
Table 60: Unisex fragrances, Japan, value forecast by segment (JPYm), 2008?13 79
Table 61: Unisex fragrances, Japan, value by segment ($m), 2003?08 81
Table 62: Unisex fragrances, Japan, value forecast by segment ($m), 2008?13 81
Table 63: Unisex fragrances, Japan, volume by segment (units, million), 2003?08 83
Table 64: Unisex fragrances, Japan, volume forecast by segment (units, million), 2008?13 84
Table 65: Unisex fragrances, Japan, brand share by value (%), 2007?08 86
Table 66: Unisex fragrances, Japan, value by brand (JPYm), 2007?08 86
Table 67: Unisex fragrances, Japan, company share by value (%), 2007?08 88
Table 68: Unisex fragrances, Japan, value by company (JPYm), 2007?08 88
Table 69: Unisex fragrances, Japan, distribution channels by value (%), 2007?08 89
Table 70: Unisex fragrances, Japan, value by distribution channel (JPYm), 2007?08 89
Table 71: Unisex fragrances, Japan, expenditure per capita (JPY), 2003?08 91
Table 72: Unisex fragrances, Japan, forecast expenditure per capita (JPY), 2008?13 91
Table 73: Unisex fragrances, Japan, expenditure per capita ($), 2003?08 92
Table 74: Unisex fragrances, Japan, forecast expenditure per capita ($), 2008?13 92
Table 75: Unisex fragrances, Japan, consumption per capita (units), 2003?08 93
Table 76: Unisex fragrances, Japan, forecast consumption per capita (units), 2008?13 93
Table 77: Analysis of Japan’s Political landscape 95
Table 78: Analysis of Japan’s economy 98
Table 79: Analysis of Japan’s social system 102
Table 80: Analysis of Japan’s technology landscape 106
Table 81: Average annual salaries for researchers across countries 108
Table 82: Japan’s R&D expenditure 109
Table 83: R&D personnel in Japan, 2002–12 110
Table 84: Analysis of Japan’s legal landscape 111
Table 85: Analysis of Japan’s environmental landscape 115
Table 86: Japan fragrances new product launches reports, by company (top five companies), 2009 119
Table 87: Japan fragrances new product launches SKUs, by company (top five companies), 2009 119
Table 88: Japan fragrances new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 89: Japan fragrances new product launches (reports), by ingredients 2009 120
Table 90: Japan fragrances new product launches (reports), by package tags or claims 2009 121
Table 91: Japan fragrances new product launches - recent five launches 2009 121
Table 92: Japan population, by age group, 2003?08 (millions) 122
Table 93: Japan population forecast, by age group, 2008?13 (millions) 123
Table 94: Japan population, by gender, 2003?08 (millions) 123
Table 95: Japan population forecast, by gender, 2008?13 (millions) 124
Table 96: Japan nominal GDP, 2003?08 (JPYbn, nominal prices) 124
Table 97: Japan nominal GDP forecast, 2008?13 (JPYbn, nominal prices) 124
Table 98: Japan real GDP, 2003?08 (JPYbn, 2000 prices) 125
Table 99: Japan real GDP forecast, 2008?13 (JPYbn, 2000 prices) 125
Table 100: Japan real GDP, 2003?08 ($bn, 2000 prices) 125
Table 101: Japan real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 102: Japan consumer price index, 2003?08 (2000=100) 126
Table 103: Japan consumer price index, 2008?13 (2000=100) 126


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