Fragrances in Latin America to 2014

Introduction

This databook provides key data and information on the fragrances market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories; female, male and unisex fragrances

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for fragrances in Latin America increased at a compound annual growth rate of 14.7% between 2004 and 2009.

The female fragrances category led the fragrances market in Latin America, accounting for a share of 57.6%.

The leading players in the Latin American fragrances market include Natura Cosmeticos SA, Avon Products, Inc. and Boticario S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Latin America Fragrances: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Natura Cosmeticos SA 32
Avon Products, Inc. 34
Chapter 6 Category Analysis: Female Fragrances 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Male Fragrances 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Unisex Fragrances 62
Value analysis (US Dollar), 2004?09 62
Value analysis (US Dollar), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 Appendix 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80

LIST OF FIGURES
Figure 1: Fragrances, Latin America, value by category ($m), 2004?14 21
Figure 2: Fragrances, Latin America, category growth comparison, by value, 2004?14 21
Figure 3: Fragrances, Latin America, volume by category (units, million), 2004?14 24
Figure 4: Fragrances, Latin America, category growth comparison, by volume, 2004?14 24
Figure 5: Fragrances, Latin America, company share (top five companies) by value (%), 2008?09 27
Figure 6: Fragrances, Latin America, distribution channels by value (%), 2008?09 29
Figure 7: Female fragrances, Latin America, value by segment ($m), 2004?14 38
Figure 8: Female fragrances, Latin America, category growth comparison, by value, 2004?14 38
Figure 9: Female fragrances, Latin America, volume by segment (units, million), 2004?14 41
Figure 10: Female fragrances, Latin America, category growth comparison, by volume, 2004?14 41
Figure 11: Female fragrances, Latin America, company share (top five companies) by value (%), 2008?09 44
Figure 12: Female fragrances, Latin America, distribution channels by value (%), 2008?09 46
Figure 13: Male fragrances, Latin America, value by segment ($m), 2004?14 51
Figure 14: Male fragrances, Latin America, category growth comparison, by value, 2004?14 51
Figure 15: Male fragrances, Latin America, volume by segment (units, million), 2004?14 54
Figure 16: Male fragrances, Latin America, category growth comparison, by volume, 2004?14 54
Figure 17: Male fragrances, Latin America, company share (top five companies) by value (%), 2008?09 57
Figure 18: Male fragrances, Latin America, distribution channels by value (%), 2008?09 59
Figure 19: Unisex fragrances, Latin America, value by segment ($m), 2004?14 64
Figure 20: Unisex fragrances, Latin America, category growth comparison, by value, 2004?14 64
Figure 21: Unisex fragrances, Latin America, volume by segment (units, million), 2004?14 67
Figure 22: Unisex fragrances, Latin America, category growth comparison, by volume, 2004?14 67
Figure 23: Unisex fragrances, Latin America, company share (top five companies) by value (%), 2008?09 70
Figure 24: Unisex fragrances, Latin America, distribution channels by value (%), 2008?09 72
Figure 25: Annual data review process 76

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Latin America, value (country-wise), 2004?09 ($m) 17
Table 4: Fragrances, Latin America, value (country-wise) forecast, 2009?14 ($m) 17
Table 5: Fragrances, Latin America, volume (country-wise), 2004?09 (units, million) 18
Table 6: Fragrances, Latin America, volume (country-wise) forecast, 2009?14 (units, million) 18
Table 7: Fragrances, Latin America, value by category ($m), 2004?09 19
Table 8: Fragrances, Latin America, value forecast by category ($m), 2009?14 20
Table 9: Fragrances, Latin America, volume by category (units, million), 2004?09 22
Table 10: Fragrances, Latin America, volume forecast by category (units, million), 2009?14 23
Table 11: Fragrances, Latin America, company share (top 20 companies) by value (%), 2008?09 25
Table 12: Fragrances, Latin America, value by company ($m), 2008?09 26
Table 13: Fragrances, Latin America, distribution channels by value (%), 2008?09 28
Table 14: Fragrances, Latin America, value by distribution channel ($m), 2008?09 28
Table 15: Fragrances, Latin America, expenditure per capita ($), 2004?09 30
Table 16: Fragrances, Latin America, forecast expenditure per capita ($), 2009?14 30
Table 17: Fragrances, Latin America, consumption per capita (units), 2004?09 31
Table 18: Fragrances, Latin America, forecast consumption per capita (units), 2009?14 31
Table 19: Natura Cosmeticos SA key facts 32
Table 20: Avon Products, Inc. key facts 34
Table 21: Female fragrances, Latin America, value by segment ($m), 2004?09 36
Table 22: Female fragrances, Latin America, value forecast by segment ($m), 2009?14 37
Table 23: Female fragrances, Latin America, volume by segment (units, million), 2004?09 39
Table 24: Female fragrances, Latin America, volume forecast by segment (units, million), 2009?14 40
Table 25: Female fragrances, Latin America, company share (top 20 companies) by value (%), 2008?09 42
Table 26: Female fragrances, Latin America, value by company ($m), 2008?09 43
Table 27: Female fragrances, Latin America, distribution channels by value (%), 2008?09 45
Table 28: Female fragrances, Latin America, value by distribution channel ($m), 2008?09 45
Table 29: Female fragrances, Latin America, expenditure per capita ($), 2004?09 47
Table 30: Female fragrances, Latin America, forecast expenditure per capita ($), 2009?14 47
Table 31: Female fragrances, Latin America, consumption per capita (units), 2004?09 48
Table 32: Female fragrances, Latin America, forecast consumption per capita (units), 2009?14 48
Table 33: Male fragrances, Latin America, value by segment ($m), 2004?09 49
Table 34: Male fragrances, Latin America, value forecast by segment ($m), 2009?14 50
Table 35: Male fragrances, Latin America, volume by segment (units, million), 2004?09 52
Table 36: Male fragrances, Latin America, volume forecast by segment (units, million), 2009?14 53
Table 37: Male fragrances, Latin America, company share (top 20 companies) by value (%), 2008?09 55
Table 38: Male fragrances, Latin America, value by company ($m), 2008?09 56
Table 39: Male fragrances, Latin America, distribution channels by value (%), 2008?09 58
Table 40: Male fragrances, Latin America, value by distribution channel ($m), 2008?09 58
Table 41: Male fragrances, Latin America, expenditure per capita ($), 2004?09 60
Table 42: Male fragrances, Latin America, forecast expenditure per capita ($), 2009?14 60
Table 43: Male fragrances, Latin America, consumption per capita (units), 2004?09 61
Table 44: Male fragrances, Latin America, forecast consumption per capita (units), 2009?14 61
Table 45: Unisex fragrances, Latin America, value by segment ($m), 2004?09 62
Table 46: Unisex fragrances, Latin America, value forecast by segment ($m), 2009?14 63
Table 47: Unisex fragrances, Latin America, volume by segment (units, million), 2004?09 65
Table 48: Unisex fragrances, Latin America, volume forecast by segment (units, million), 2009?14 66
Table 49: Unisex fragrances, Latin America, company share by value (%), 2008?09 68
Table 50: Unisex fragrances, Latin America, value by company ($m), 2008?09 69
Table 51: Unisex fragrances, Latin America, distribution channels by value (%), 2008?09 71
Table 52: Unisex fragrances, Latin America, value by distribution channel ($m), 2008?09 71
Table 53: Unisex fragrances, Latin America, expenditure per capita ($), 2004?09 73
Table 54: Unisex fragrances, Latin America, forecast expenditure per capita ($), 2009?14 73
Table 55: Unisex fragrances, Latin America, consumption per capita (units), 2004?09 74
Table 56: Unisex fragrances, Latin America, forecast consumption per capita (units), 2009?14 74


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