Fragrances in Venezuela to 2014

Introduction

This databook provides key data and information on the fragrances market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Venezuela increased at a compound annual growth rate of 35.8% between 2004 and 2009.

The female fragrances category led the fragrances market in Venezuela, accounting for a share of 57.4%.

Leading players in Venezuelan fragrances market include Avon Products, Inc., Yanbal Internacional S.A. and Vorwerk & Co. KG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Venezuela

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 19
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profile 36
Avon Products, Inc. 36
Chapter 5 Category Analysis: Female Fragrances 38
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 38
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 39
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company and brand share analysis 46
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Male Fragrances 55
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 55
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Unisex Fragrances 72
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 72
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Country Comparison 88
Value 88
Volume 92
Market share 96
Chapter 9 New Product Development 97
Product launches over time 97
Recent product launches 99
Chapter 10 Macroeconomic Profile 100
Macroeconomic Indicators 100
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Fragrances, Venezuela, value by category (VEFm), 2004?14 21
Figure 2: Fragrances, Venezuela, category growth comparison, by value, 2004?14 23
Figure 3: Fragrances, Venezuela, volume by category (units, million), 2004?14 26
Figure 4: Fragrances, Venezuela, category growth comparison, by volume, 2004?14 26
Figure 5: Fragrances, Venezuela, company share by value (%), 2008?09 29
Figure 6: Fragrances, Venezuela, distribution channels by value (%), 2008?09 32
Figure 7: Female fragrances, Venezuela, value by segment (VEFm), 2004?14 40
Figure 8: Female fragrances, Venezuela, category growth comparison, by value, 2004?14 42
Figure 9: Female fragrances, Venezuela, volume by segment (units, million), 2004?14 45
Figure 10: Female fragrances, Venezuela, category growth comparison, by volume, 2004?14 45
Figure 11: Female fragrances, Venezuela, company share by value (%), 2008?09 48
Figure 12: Female fragrances, Venezuela, distribution channels by value (%), 2008?09 51
Figure 13: Male fragrances, Venezuela, value by segment (VEFm), 2004?14 57
Figure 14: Male fragrances, Venezuela, category growth comparison, by value, 2004?14 59
Figure 15: Male fragrances, Venezuela, volume by segment (units, million), 2004?14 62
Figure 16: Male fragrances, Venezuela, category growth comparison, by volume, 2004?14 62
Figure 17: Male fragrances, Venezuela, company share by value (%), 2008?09 65
Figure 18: Male fragrances, Venezuela, distribution channels by value (%), 2008?09 68
Figure 19: Unisex fragrances, Venezuela, value by segment (VEFm), 2004?14 74
Figure 20: Unisex fragrances, Venezuela, category growth comparison, by value, 2004?14 76
Figure 21: Unisex fragrances, Venezuela, volume by segment (units, million), 2004?14 79
Figure 22: Unisex fragrances, Venezuela, category growth comparison, by volume, 2004?14 79
Figure 23: Unisex fragrances, Venezuela, company share by value (%), 2008?09 81
Figure 24: Unisex fragrances, Venezuela, distribution channels by value (%), 2008?09 84
Figure 25: Global fragrances market split (value terms, 2009), top five countries 89
Figure 26: Global fragrances market value, 2004Ð09, top five countries 91
Figure 27: Global fragrances market split (volume terms, 2009), top five countries 93
Figure 28: Global fragrances market volume, 2004Ð09, top five countries 95
Figure 29: Annual data review process 106

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Venezuela, value by category (VEFm), 2004?09 19
Table 4: Fragrances, Venezuela, value forecast by category (VEFm), 2009?14 20
Table 5: Fragrances, Venezuela, value by category ($m), 2004?09 22
Table 6: Fragrances, Venezuela, value forecast by category ($m), 2009?14 22
Table 7: Fragrances, Venezuela, volume by category (units, million), 2004?09 24
Table 8: Fragrances, Venezuela, volume forecast by category (units, million), 2009?14 25
Table 9: Fragrances, Venezuela, brand share by value (%), 2008?09 27
Table 10: Fragrances, Venezuela, value by brand (VEFm), 2008?09 28
Table 11: Fragrances, Venezuela, company share by value (%), 2008?09 30
Table 12: Fragrances, Venezuela, value by company (VEFm), 2008?09 30
Table 13: Fragrances, Venezuela, distribution channels by value (%), 2008?09 31
Table 14: Fragrances, Venezuela, value by distribution channel (VEFm), 2008?09 31
Table 15: Fragrances, Venezuela, expenditure per capita (VEF), 2004?09 33
Table 16: Fragrances, Venezuela, forecast expenditure per capita (VEF), 2009?14 33
Table 17: Fragrances, Venezuela, expenditure per capita ($), 2004?09 34
Table 18: Fragrances, Venezuela, forecast expenditure per capita ($), 2009?14 34
Table 19: Fragrances, Venezuela, consumption per capita (units), 2004?09 35
Table 20: Fragrances, Venezuela, forecast consumption per capita (units), 2009?14 35
Table 21: Avon Products, Inc. key facts 36
Table 22: Female fragrances, Venezuela, value by segment (VEFm), 2004?09 38
Table 23: Female fragrances, Venezuela, value forecast by segment (VEFm), 2009?14 39
Table 24: Female fragrances, Venezuela, value by segment ($m), 2004?09 41
Table 25: Female fragrances, Venezuela, value forecast by segment ($m), 2009?14 41
Table 26: Female fragrances, Venezuela, volume by segment (units, million), 2004?09 43
Table 27: Female fragrances, Venezuela, volume forecast by segment (units, million), 2009?14 44
Table 28: Female fragrances, Venezuela, brand share by value (%), 2008?09 46
Table 29: Female fragrances, Venezuela, value by brand (VEFm), 2008?09 47
Table 30: Female fragrances, Venezuela, company share by value (%), 2008?09 49
Table 31: Female fragrances, Venezuela, value by company (VEFm), 2008?09 49
Table 32: Female fragrances, Venezuela, distribution channels by value (%), 2008?09 50
Table 33: Female fragrances, Venezuela, value by distribution channel (VEFm), 2008?09 50
Table 34: Female fragrances, Venezuela, expenditure per capita (VEF), 2004?09 52
Table 35: Female fragrances, Venezuela, forecast expenditure per capita (VEF), 2009?14 52
Table 36: Female fragrances, Venezuela, expenditure per capita ($), 2004?09 53
Table 37: Female fragrances, Venezuela, forecast expenditure per capita ($), 2009?14 53
Table 38: Female fragrances, Venezuela, consumption per capita (units), 2004?09 54
Table 39: Female fragrances, Venezuela, forecast consumption per capita (units), 2009?14 54
Table 40: Male fragrances, Venezuela, value by segment (VEFm), 2004?09 55
Table 41: Male fragrances, Venezuela, value forecast by segment (VEFm), 2009?14 56
Table 42: Male fragrances, Venezuela, value by segment ($m), 2004?09 58
Table 43: Male fragrances, Venezuela, value forecast by segment ($m), 2009?14 58
Table 44: Male fragrances, Venezuela, volume by segment (units, million), 2004?09 60
Table 45: Male fragrances, Venezuela, volume forecast by segment (units, million), 2009?14 61
Table 46: Male fragrances, Venezuela, brand share by value (%), 2008?09 63
Table 47: Male fragrances, Venezuela, value by brand (VEFm), 2008?09 64
Table 48: Male fragrances, Venezuela, company share by value (%), 2008?09 66
Table 49: Male fragrances, Venezuela, value by company (VEFm), 2008?09 66
Table 50: Male fragrances, Venezuela, distribution channels by value (%), 2008?09 67
Table 51: Male fragrances, Venezuela, value by distribution channel (VEFm), 2008?09 67
Table 52: Male fragrances, Venezuela, expenditure per capita (VEF), 2004?09 69
Table 53: Male fragrances, Venezuela, forecast expenditure per capita (VEF), 2009?14 69
Table 54: Male fragrances, Venezuela, expenditure per capita ($), 2004?09 70
Table 55: Male fragrances, Venezuela, forecast expenditure per capita ($), 2009?14 70
Table 56: Male fragrances, Venezuela, consumption per capita (units), 2004?09 71
Table 57: Male fragrances, Venezuela, forecast consumption per capita (units), 2009?14 71
Table 58: Unisex fragrances, Venezuela, value by segment (VEFm), 2004?09 72
Table 59: Unisex fragrances, Venezuela, value forecast by segment (VEFm), 2009?14 73
Table 60: Unisex fragrances, Venezuela, value by segment ($m), 2004?09 75
Table 61: Unisex fragrances, Venezuela, value forecast by segment ($m), 2009?14 75
Table 62: Unisex fragrances, Venezuela, volume by segment (units, million), 2004?09 77
Table 63: Unisex fragrances, Venezuela, volume forecast by segment (units, million), 2009?14 78
Table 64: Unisex fragrances, Venezuela, brand share by value (%), 2008?09 80
Table 65: Unisex fragrances, Venezuela, value by brand (VEFm), 2008?09 80
Table 66: Unisex fragrances, Venezuela, company share by value (%), 2008?09 82
Table 67: Unisex fragrances, Venezuela, value by company (VEFm), 2008?09 82
Table 68: Unisex fragrances, Venezuela, distribution channels by value (%), 2008?09 83
Table 69: Unisex fragrances, Venezuela, value by distribution channel (VEFm), 2008?09 83
Table 70: Unisex fragrances, Venezuela, expenditure per capita (VEF), 2004?09 85
Table 71: Unisex fragrances, Venezuela, forecast expenditure per capita (VEF), 2009?14 85
Table 72: Unisex fragrances, Venezuela, expenditure per capita ($), 2004?09 86
Table 73: Unisex fragrances, Venezuela, forecast expenditure per capita ($), 2009?14 86
Table 74: Unisex fragrances, Venezuela, consumption per capita (units), 2004?09 87
Table 75: Unisex fragrances, Venezuela, forecast consumption per capita (units), 2009?14 87
Table 76: Global fragrances market value, 2009 88
Table 77: Global fragrances market split (value terms ($m), 2009), top five countries 91
Table 78: Global fragrances market volume, 2009 92
Table 79: Global fragrances market split (volume terms, 2009), top five countries 95
Table 80: Leading players, top five countries 96
Table 81: Venezuela fragrances new product launches reports, by company, 2009 97
Table 82: Venezuela fragrances new product launches SKUs, by company, 2009 97
Table 83: Venezuela fragrances new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 84: Venezuela fragrances new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 85: Venezuela fragrances new product launches (reports), by package tags or claims, 2009 99
Table 86: Venezuela fragrances new product launches - recent five launches (2009) 99
Table 87: Venezuela population, by age group, 2004?09 (millions) 100
Table 88: Venezuela population forecast, by age group, 2009?14 (millions) 101
Table 89: Venezuela population, by gender, 2004?09 (millions) 101
Table 90: Venezuela population forecast, by gender, 2009?14 (millions) 102
Table 91: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 102
Table 92: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 102
Table 93: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 103
Table 94: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 103
Table 95: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 103
Table 96: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 104
Table 97: Venezuela consumer price index, 2004?09 (2000=100) 104
Table 98: Venezuela consumer price index, 2009?14 (2000=100) 104



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