TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Kobayashi Pharmaceutical Co., Ltd. 21
S.C. Johnson & Son, Inc. 25
S.T. Corporation 27
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Asia-Pacific air fresheners market value: $ million, 2005–09(e) 10
Table 2: Asia–Pacific air fresheners market volume: million units, 2005–09(e) 11
Table 3: Asia-Pacific air fresheners market segmentation I:% share, by value, 2009(e) 12
Table 4: Asia-Pacific air fresheners market segmentation II: % share, by value, 2009(e) 13
Table 5: Asia-Pacific air fresheners market share: % share, by value, 2009(e) 14
Table 6: Kobayashi Pharmaceutical Co., Ltd.: key facts 21
Table 7: Kobayashi Pharmaceutical Co., Ltd.: key financials ($) 23
Table 8: Kobayashi Pharmaceutical Co., Ltd.: key financials (JPY) 23
Table 9: Kobayashi Pharmaceutical Co., Ltd.: key financial ratios 23
Table 10: S.C. Johnson & Son, Inc.: key facts 25
Table 11: S.T. Corporation: key facts 27
Table 12: S.T. Corporation: key financials ($) 28
Table 13: S.T. Corporation: key financials (JPY) 28
Table 14: S.T. Corporation: key financial ratios 29
Table 15: Asia-Pacific air fresheners market distribution: % share, by value, 2009(e) 31
Table 16: Asia-Pacific air fresheners market value forecast: $ million, 2009–14 32
Table 17: Asia–Pacific air fresheners market volume forecast: million units, 2009–14 33
LIST OF FIGURES
Figure 1: Asia-Pacific air fresheners market value: $ million, 2005–09(e) 10
Figure 2: Asia–Pacific air fresheners market volume: million units, 2005–09(e) 11
Figure 3: Asia-Pacific air fresheners market segmentation I:% share, by value, 2009(e) 12
Figure 4: Asia-Pacific air fresheners market segmentation II: % share, by value, 2009(e) 13
Figure 5: Asia-Pacific air fresheners market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the air fresheners market in Asia-Pacific, 2009 15
Figure 7: Drivers of buyer power in the air fresheners market in Asia-Pacific, 2009 16
Figure 8: Drivers of supplier power in the air fresheners market in Asia-Pacific, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the air fresheners market in Asia-Pacific, 2009 18
Figure 10: Factors influencing the threat of substitutes in the air fresheners market in Asia-Pacific, 2009 19
Figure 11: Drivers of degree of rivalry in the air fresheners market in Asia-Pacific, 2009 20
Figure 12: Kobayashi Pharmaceutical Co., Ltd.: revenues & profitability 24
Figure 13: Kobayashi Pharmaceutical Co., Ltd.: assets & liabilities 24
Figure 14: S.T. Corporation: revenues & profitability 29
Figure 15: S.T. Corporation: assets & liabilities 30
Figure 16: Asia-Pacific air fresheners market distribution: % share, by value, 2009(e) 31
Figure 17: Asia-Pacific air fresheners market value forecast: $ million, 2009–14 32
Figure 18: Asia–Pacific air fresheners market volume forecast: million units, 2009–14 33
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