TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Guangzhou Jiali Daily Chemicals Co., Ltd. 21
S.C. Johnson & Son, Inc. 22
Shamood Daily Use Products Co., Ltd. 24
MARKET DISTRIBUTION 25
MARKET FORECASTS 26
Market value forecast 26
Market volume forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: China air fresheners market value: $ million, 2005–09(e) 10
Table 2: China air fresheners market volume: million units, 2005–09(e) 11
Table 3: China air fresheners market segmentation I:% share, by value, 2009(e) 12
Table 4: China air fresheners market segmentation II: % share, by value, 2009(e) 13
Table 5: China air fresheners market share: % share, by value, 2009(e) 14
Table 6: Guangzhou Jiali Daily Chemicals Co., Ltd.: key facts 21
Table 7: S.C. Johnson & Son, Inc.: key facts 22
Table 8: Shamood Daily Use Products Co., Ltd.: key facts 24
Table 9: China air fresheners market distribution: % share, by value, 2009(e) 25
Table 10: China air fresheners market value forecast: $ million, 2009–14 26
Table 11: China air fresheners market volume forecast: million units, 2009–14 27
Table 12: China size of population (million), 2005–09 28
Table 13: China gdp (constant 2000 prices, $ billion), 2005–09 28
Table 14: China gdp (current prices, $ billion), 2005–09 28
Table 15: China inflation, 2005–09 29
Table 16: China consumer price index (absolute), 2005–09 29
Table 17: China exchange rate, 2005–09 29
LIST OF FIGURES
Figure 1: China air fresheners market value: $ million, 2005–09(e) 10
Figure 2: China air fresheners market volume: million units, 2005–09(e) 11
Figure 3: China air fresheners market segmentation I:% share, by value, 2009(e) 12
Figure 4: China air fresheners market segmentation II: % share, by value, 2009(e) 13
Figure 5: China air fresheners market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the air fresheners market in China, 2009 15
Figure 7: Drivers of buyer power in the air fresheners market in China, 2009 16
Figure 8: Drivers of supplier power in the air fresheners market in China, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the air fresheners market in China, 2009 18
Figure 10: Factors influencing the threat of substitutes in the air fresheners market in China, 2009 19
Figure 11: Drivers of degree of rivalry in the air fresheners market in China, 2009 20
Figure 12: China air fresheners market distribution: % share, by value, 2009(e) 25
Figure 13: China air fresheners market value forecast: $ million, 2009–14 26
Figure 14: China air fresheners market volume forecast: million units, 2009–14 27
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