TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Kobayashi Pharmaceutical Co., Ltd. 21
S.T. Corporation 25
Unilever 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Japan air fresheners market value: $ million, 2005–09(e) 10
Table 2: Japan air fresheners market volume: million units, 2005–09(e) 11
Table 3: Japan air fresheners market segmentation I:% share, by value, 2009(e) 12
Table 4: Japan air fresheners market segmentation II: % share, by value, 2009(e) 13
Table 5: Japan air fresheners market share: % share, by value, 2009(e) 14
Table 6: Kobayashi Pharmaceutical Co., Ltd.: key facts 21
Table 7: Kobayashi Pharmaceutical Co., Ltd.: key financials ($) 23
Table 8: Kobayashi Pharmaceutical Co., Ltd.: key financials (JPY) 23
Table 9: Kobayashi Pharmaceutical Co., Ltd.: key financial ratios 23
Table 10: S.T. Corporation: key facts 25
Table 11: S.T. Corporation: key financials ($) 26
Table 12: S.T. Corporation: key financials (JPY) 27
Table 13: S.T. Corporation: key financial ratios 27
Table 14: Unilever: key facts 29
Table 15: Unilever: key financials ($) 30
Table 16: Unilever: key financials (€) 31
Table 17: Unilever: key financial ratios 31
Table 18: Japan air fresheners market distribution: % share, by value, 2009(e) 33
Table 19: Japan air fresheners market value forecast: $ million, 2009–14 34
Table 20: Japan air fresheners market volume forecast: million units, 2009–14 35
Table 21: Japan size of population (million), 2005–09 36
Table 22: Japan gdp (constant 2000 prices, $ billion), 2005–09 36
Table 23: Japan gdp (current prices, $ billion), 2005–09 36
Table 24: Japan inflation, 2005–09 37
Table 25: Japan consumer price index (absolute), 2005–09 37
Table 26: Japan exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: Japan air fresheners market value: $ million, 2005–09(e) 10
Figure 2: Japan air fresheners market volume: million units, 2005–09(e) 11
Figure 3: Japan air fresheners market segmentation I:% share, by value, 2009(e) 12
Figure 4: Japan air fresheners market segmentation II: % share, by value, 2009(e) 13
Figure 5: Japan air fresheners market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the air fresheners market in Japan, 2009 15
Figure 7: Drivers of buyer power in the air fresheners market in Japan, 2009 16
Figure 8: Drivers of supplier power in the air fresheners market in Japan, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the air fresheners market in Japan, 2009 18
Figure 10: Factors influencing the threat of substitutes in the air fresheners market in Japan, 2009 19
Figure 11: Drivers of degree of rivalry in the air fresheners market in Japan, 2009 20
Figure 12: Kobayashi Pharmaceutical Co., Ltd.: revenues & profitability 24
Figure 13: Kobayashi Pharmaceutical Co., Ltd.: assets & liabilities 24
Figure 14: S.T. Corporation: revenues & profitability 28
Figure 15: S.T. Corporation: assets & liabilities 28
Figure 16: Unilever: revenues & profitability 32
Figure 17: Unilever: assets & liabilities 32
Figure 18: Japan air fresheners market distribution: % share, by value, 2009(e) 33
Figure 19: Japan air fresheners market value forecast: $ million, 2009–14 34
Figure 20: Japan air fresheners market volume forecast: million units, 2009–14 35
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