Air Fresheners in the United States

Datamonitor's Air Fresheners in the United States industry profile is an essential resource for top-level data and analysis covering the Air Fresheners industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Air Fresheners in the United States’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Air Fresheners in the United States

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The air fresheners market consists of the retail sales of continuous air fresheners, electrical air fresheners, and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
The Procter & Gamble Company 21
Reckitt Benckiser PLC 26
S.C. Johnson & Son, Inc. 31
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: United States air fresheners market value: $ million, 2005–09(e) 10
Table 2: United States air fresheners market volume: million units, 2005–09(e) 11
Table 3: United States air fresheners market segmentation I:% share, by value, 2009(e) 12
Table 4: United States air fresheners market segmentation II: % share, by value, 2009(e) 13
Table 5: United States air fresheners market share: % share, by value, 2009(e) 14
Table 6: The Procter & Gamble Company: key facts 21
Table 7: The Procter & Gamble Company: key financials ($) 24
Table 8: The Procter & Gamble Company: key financial ratios 24
Table 9: Reckitt Benckiser PLC: key facts 26
Table 10: Reckitt Benckiser PLC: key financials ($) 28
Table 11: Reckitt Benckiser PLC: key financials (£) 29
Table 12: Reckitt Benckiser PLC: key financial ratios 29
Table 13: S.C. Johnson & Son, Inc.: key facts 31
Table 14: United States air fresheners market distribution: % share, by value, 2009(e) 33
Table 15: United States air fresheners market value forecast: $ million, 2009–14 34
Table 16: United States air fresheners market volume forecast: million units, 2009–14 35
Table 17: United States size of population (million), 2005–09 36
Table 18: United States gdp (constant 2000 prices, $ billion), 2005–09 36
Table 19: United States gdp (current prices, $ billion), 2005–09 36
Table 20: United States inflation, 2005–09 37
Table 21: United States consumer price index (absolute), 2005–09 37
Table 22: United States exchange rate, 2005–09 37

LIST OF FIGURES
Figure 1: United States air fresheners market value: $ million, 2005–09(e) 10
Figure 2: United States air fresheners market volume: million units, 2005–09(e) 11
Figure 3: United States air fresheners market segmentation I:% share, by value, 2009(e) 12
Figure 4: United States air fresheners market segmentation II: % share, by value, 2009(e) 13
Figure 5: United States air fresheners market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the air fresheners market in the United States, 2009 15
Figure 7: Drivers of buyer power in the air fresheners market in the United States, 2009 16
Figure 8: Drivers of supplier power in the air fresheners market in the United States, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the air fresheners market in the United States, 2009 18
Figure 10: Factors influencing the threat of substitutes in the air fresheners market in the United States, 2009 19
Figure 11: Drivers of degree of rivalry in the air fresheners market in the United States, 2009 20
Figure 12: The Procter & Gamble Company: revenues & profitability 25
Figure 13: The Procter & Gamble Company: assets & liabilities 25
Figure 14: Reckitt Benckiser PLC: revenues & profitability 30
Figure 15: Reckitt Benckiser PLC: assets & liabilities 30
Figure 16: United States air fresheners market distribution: % share, by value, 2009(e) 33
Figure 17: United States air fresheners market value forecast: $ million, 2009–14 34
Figure 18: United States air fresheners market volume forecast: million units, 2009–14 35


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