TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Beter Bed Holding N.V. 20
Carpetright plc 24
IKEA Group 27
MARKET FORECASTS 29
Market value forecast 29
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: Eastern Europe furniture & floor coverings market value: $ billion, 2005–09 10
Table 2: Eastern Europe furniture & floor coverings market segmentation I:% share, by value, 2009 11
Table 3: Eastern Europe furniture & floor coverings market segmentation II: % share, by value, 2009 13
Table 4: Beter Bed Holding N.V.: key facts 20
Table 5: Beter Bed Holding N.V.: key financials ($) 21
Table 6: Beter Bed Holding N.V.: key financials (€) 22
Table 7: Beter Bed Holding N.V.: key financial ratios 22
Table 8: Carpetright plc: key facts 24
Table 9: Carpetright plc: key financials ($) 25
Table 10: Carpetright plc: key financials (£) 25
Table 11: Carpetright plc: key financial ratios 25
Table 12: IKEA Group: key facts 27
Table 13: Eastern Europe furniture & floor coverings market value forecast: $ billion, 2009–14 29
LIST OF FIGURES
Figure 1: Eastern Europe furniture & floor coverings market value: $ billion, 2005–09 10
Figure 2: Eastern Europe furniture & floor coverings market segmentation I:% share, by value, 2009 12
Figure 3: Eastern Europe furniture & floor coverings market segmentation II: % share, by value, 2009 13
Figure 4: Forces driving competition in the furniture & floor coverings market in Eastern Europe, 2009 14
Figure 5: Drivers of buyer power in the furniture & floor coverings market in Eastern Europe, 2009 15
Figure 6: Drivers of supplier power in the furniture & floor coverings market in Eastern Europe, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in Eastern Europe, 2009 17
Figure 8: Factors influencing the threat of substitutes in the furniture & floor coverings market in Eastern Europe, 2009 18
Figure 9: Drivers of degree of rivalry in the furniture & floor coverings market in Eastern Europe, 2009 19
Figure 10: Beter Bed Holding N.V.: revenues & profitability 23
Figure 11: Beter Bed Holding N.V.: assets & liabilities 23
Figure 12: Carpetright plc: revenues & profitability 26
Figure 13: Carpetright plc: assets & liabilities 26
Figure 14: Eastern Europe furniture & floor coverings market value forecast: $ billion, 2009–14 29
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