TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Electronic Arts Inc. 20
Take-Two Interactive Software, Inc. 25
Konami Corporation 29
Ubisoft Entertainment SA 33
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Belgium games software market value: $ million, 2005–09(e) 10
Table 2: Belgium games software market segmentation I:% share, by value, 2009(e) 11
Table 3: Belgium games software market segmentation II: % share, by value, 2009(e) 12
Table 4: Electronic Arts Inc.: key facts 20
Table 5: Electronic Arts Inc.: key financials ($) 22
Table 6: Electronic Arts Inc.: key financial ratios 23
Table 7: Take-Two Interactive Software, Inc.: key facts 25
Table 8: Take-Two Interactive Software, Inc.: key financials ($) 27
Table 9: Take-Two Interactive Software, Inc.: key financial ratios 27
Table 10: Konami Corporation: key facts 29
Table 11: Konami Corporation: key financials ($) 30
Table 12: Konami Corporation: key financials (JPY) 30
Table 13: Konami Corporation: key financial ratios 31
Table 14: Ubisoft Entertainment SA: key facts 33
Table 15: Belgium games software market distribution: % share, by value, 2009(e) 35
Table 16: Belgium games software market value forecast: $ million, 2009–14 36
Table 17: Belgium size of population (million), 2005–09 37
Table 18: Belgium GDP (constant 2000 prices, $ billion), 2005–09 37
Table 19: Belgium GDP (current prices, $ billion), 2005–09 37
Table 20: Belgium inflation, 2005–09 38
Table 21: Belgium consumer price index (absolute), 2005–09 38
Table 22: Belgium exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Belgium games software market value: $ million, 2005–09(e) 10
Figure 2: Belgium games software market segmentation I:% share, by value, 2009(e) 11
Figure 3: Belgium games software market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the games software market in Belgium, 2009 13
Figure 5: Drivers of buyer power in the games software market in Belgium, 2009 15
Figure 6: Drivers of supplier power in the games software market in Belgium, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the games software market in Belgium, 2009 17
Figure 8: Factors influencing the threat of substitutes in the games software market in Belgium, 2009 18
Figure 9: Drivers of degree of rivalry in the games software market in Belgium, 2009 19
Figure 10: Electronic Arts Inc.: revenues & profitability 23
Figure 11: Electronic Arts Inc.: assets & liabilities 24
Figure 12: Take-Two Interactive Software, Inc.: revenues & profitability 28
Figure 13: Take-Two Interactive Software, Inc.: assets & liabilities 28
Figure 14: Konami Corporation: revenues & profitability 31
Figure 15: Konami Corporation: assets & liabilities 32
Figure 16: Belgium games software market distribution: % share, by value, 2009(e) 35
Figure 17: Belgium games software market value forecast: $ million, 2009–14 36
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