TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Activision Blizzard, Inc 20
Electronic Arts Inc. 22
Konami Corporation 27
Ubisoft Entertainment SA 31
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Eastern Europe games software market value: $ million, 2005–09(e) 10
Table 2: Eastern Europe games software market segmentation I:% share, by value, 2009(e) 11
Table 3: Eastern Europe games software market segmentation II: % share, by value, 2009(e) 12
Table 4: Activision Blizzard, Inc: key facts 20
Table 5: Electronic Arts Inc.: key facts 22
Table 6: Electronic Arts Inc.: key financials ($) 24
Table 7: Electronic Arts Inc.: key financial ratios 25
Table 8: Konami Corporation: key facts 27
Table 9: Konami Corporation: key financials ($) 28
Table 10: Konami Corporation: key financials (JPY) 28
Table 11: Konami Corporation: key financial ratios 29
Table 12: Ubisoft Entertainment SA: key facts 31
Table 13: Eastern Europe games software market distribution: % share, by value, 2009(e) 33
Table 14: Eastern Europe games software market value forecast: $ million, 2009–14 34
LIST OF FIGURES
Figure 1: Eastern Europe games software market value: $ million, 2005–09(e) 10
Figure 2: Eastern Europe games software market segmentation I:% share, by value, 2009(e) 11
Figure 3: Eastern Europe games software market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the games software market in Eastern Europe, 2009 13
Figure 5: Drivers of buyer power in the games software market in Eastern Europe, 2009 15
Figure 6: Drivers of supplier power in the games software market in Eastern Europe, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the games software market in Eastern Europe, 2009 17
Figure 8: Factors influencing the threat of substitutes in the games software market in Eastern Europe, 2009 18
Figure 9: Drivers of degree of rivalry in the games software market in Eastern Europe, 2009 19
Figure 10: Electronic Arts Inc.: revenues & profitability 25
Figure 11: Electronic Arts Inc.: assets & liabilities 26
Figure 12: Konami Corporation: revenues & profitability 29
Figure 13: Konami Corporation: assets & liabilities 30
Figure 14: Eastern Europe games software market distribution: % share, by value, 2009(e) 33
Figure 15: Eastern Europe games software market value forecast: $ million, 2009–14 34
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