TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Activision Blizzard, Inc 19
Electronic Arts Inc. 21
Konami Corporation 26
Ubisoft Entertainment SA 30
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Italy games software market value: $ million, 2005–09(e) 10
Table 2: Italy games software market segmentation I:% share, by value, 2009(e) 11
Table 3: Italy games software market segmentation II: % share, by value, 2009(e) 12
Table 4: Activision Blizzard, Inc: key facts 19
Table 5: Electronic Arts Inc.: key facts 21
Table 6: Electronic Arts Inc.: key financials ($) 23
Table 7: Electronic Arts Inc.: key financial ratios 24
Table 8: Konami Corporation: key facts 26
Table 9: Konami Corporation: key financials ($) 27
Table 10: Konami Corporation: key financials (JPY) 27
Table 11: Konami Corporation: key financial ratios 28
Table 12: Ubisoft Entertainment SA: key facts 30
Table 13: Italy games software market distribution: % share, by value, 2009(e) 32
Table 14: Italy games software market value forecast: $ million, 2009–14 33
Table 15: Italy size of population (million), 2005–09 34
Table 16: Italy GDP (constant 2000 prices, $ billion), 2005–09 34
Table 17: Italy GDP (current prices, $ billion), 2005–09 34
Table 18: Italy inflation, 2005–09 35
Table 19: Italy consumer price index (absolute), 2005–09 35
Table 20: Italy exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Italy games software market value: $ million, 2005–09(e) 10
Figure 2: Italy games software market segmentation I:% share, by value, 2009(e) 11
Figure 3: Italy games software market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the games software market in Italy, 2009 13
Figure 5: Drivers of buyer power in the games software market in Italy, 2009 14
Figure 6: Drivers of supplier power in the games software market in Italy, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the games software market in Italy, 2009 16
Figure 8: Factors influencing the threat of substitutes in the games software market in Italy, 2009 17
Figure 9: Drivers of degree of rivalry in the games software market in Italy, 2009 18
Figure 10: Electronic Arts Inc.: revenues & profitability 24
Figure 11: Electronic Arts Inc.: assets & liabilities 25
Figure 12: Konami Corporation: revenues & profitability 28
Figure 13: Konami Corporation: assets & liabilities 29
Figure 14: Italy games software market distribution: % share, by value, 2009(e) 32
Figure 15: Italy games software market value forecast: $ million, 2009–14 33
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