Gardening & Outdoor Living in Asia-Pacific

Datamonitor's Gardening & Outdoor Living in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in Asia-Pacific’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in Asia-Pacific

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Daiya Tsusho Co. Ltd. 20
Encho Co. Ltd. 21
Komeri Co., Ltd. 22
MARKET FORECASTS 26
Market value forecast 26
APPENDIX 27
Methodology 27
Industry associations 28
Related Datamonitor research 28
Disclaimer 29
ABOUT DATAMONITOR 30
Premium Reports 30
Summary Reports 30
Datamonitor consulting 30

LIST OF TABLES
Table 1: Asia-Pacific gardening & outdoor living market value: $ billion, 2005–09(e) 10
Table 2: Asia-Pacific gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: Asia-Pacific gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: Daiya Tsusho Co. Ltd.: key facts 20
Table 5: Encho Co. Ltd.: key facts 21
Table 6: Komeri Co., Ltd.: key facts 22
Table 7: Komeri Co., Ltd.: key financials ($) 23
Table 8: Komeri Co., Ltd.: key financials (JPY) 23
Table 9: Komeri Co., Ltd.: key financial ratios 24
Table 10: Asia-Pacific gardening & outdoor living market value forecast: $ billion, 2009–14 26

LIST OF FIGURES
Figure 1: Asia-Pacific gardening & outdoor living market value: $ billion, 2005–09(e) 10
Figure 2: Asia-Pacific gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: Asia-Pacific gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in Asia-Pacific, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in Asia-Pacific, 2009 15
Figure 6: Drivers of supplier power in the gardening & outdoor living market in Asia-Pacific, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Asia-Pacific, 2009 17
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in Asia-Pacific, 2009 18
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in Asia-Pacific, 2009 19
Figure 10: Komeri Co., Ltd.: revenues & profitability 24
Figure 11: Komeri Co., Ltd.: assets & liabilities 25
Figure 12: Asia-Pacific gardening & outdoor living market value forecast: $ billion, 2009–14 26


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