TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 16
Value Analysis 16
Volume Analysis 17
Chapter 4 Global beer, cider and FABs - Market Overview 18
Value analysis (US Dollar), 2003?08 18
Value analysis (US Dollar), 2008?13 19
Volume analysis, 2003?08 21
Volume analysis, 2008?13 22
Company share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profiles 31
Anheuser-Busch InBev 31
SABMiller 33
Chapter 6 Category Analysis: beer 35
Value analysis (US Dollar), 2003?08 35
Value analysis (US Dollar), 2008?13 36
Volume analysis, 2003?08 38
Volume analysis, 2008?13 39
Company share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 7 Category Analysis: cider 48
Value analysis (US Dollar), 2003?08 48
Value analysis (US Dollar), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 8 Category Analysis: FABs 58
Value analysis (US Dollar), 2003?08 58
Value analysis (US Dollar), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 9 Research Methodology 71
Methodology overview 71
Secondary research 72
Market modeling 73
Creating an initial data model 73
Revising the initial data model 73
Creating a final estimate 74
Creating demographic value splits 74
Primary research 74
Data finalization 75
Ongoing research 75
Chapter 10 APPENDIX 76
Future readings 76
How to contact experts in your industry 76
Disclaimer 76
LIST OF FIGURES
Figure 1: Beer, cider and FABs, Global, value by category ($m), 2003?13 20
Figure 2: Beer, cider and FABs, Global, category growth comparison, by value, 2003?13 20
Figure 3: Beer, cider and FABs, Global, volume by category (liters, million), 2003?13 23
Figure 4: Beer, cider and FABs, Global, category growth comparison, by volume, 2003?13 23
Figure 5: Beer, cider and FABs, Global, company share (top five companies) by volume (%), 2007?08 26
Figure 6: Beer, cider and FABs, Global, distribution channels by volume (%), 2007?08 28
Figure 7: Beer, Global, value by segment ($m), 2003?13 37
Figure 8: Beer, Global, category growth comparison, by value, 2003?13 37
Figure 9: Beer, Global, volume by segment (liters, million), 2003?13 40
Figure 10: Beer, Global, category growth comparison, by volume, 2003?13 40
Figure 11: Beer, Global, company share (top five companies) by volume (%), 2007?08 43
Figure 12: Beer, Global, distribution channels by volume (%), 2007?08 45
Figure 13: Cider, Global, value ($m), 2003?13 49
Figure 14: Cider, Global, volume (liters, million), 2003?13 51
Figure 15: Cider, Global, distribution channels by volume (%), 2007?08 55
Figure 16: FABs, Global, value by segment ($m), 2003?13 60
Figure 17: FABs, Global, category growth comparison, by value, 2003?13 60
Figure 18: FABs, Global, volume by segment (liters, million), 2003?13 63
Figure 19: FABs, Global, category growth comparison, by volume, 2003?13 63
Figure 20: FABs, Global, company share (top five companies) by volume (%), 2007?08 66
Figure 21: FABs, Global, distribution channels by volume (%), 2007?08 68
Figure 22: Annual data review process 72
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Global beer, cider and FABs value (region-wise), 2003?08 ($m) 16
Table 4: Global beer, cider and FABs value (region-wise) forecast, 2008?13 ($m) 16
Table 5: Global beer, cider and FABs volume (region-wise), 2003?08 (liters, million) 17
Table 6: Global beer, cider and FABs volume (region-wise) forecast, 2008?13 (liters, million) 17
Table 7: Beer, cider and FABs, Global, value by category ($m), 2003?08 18
Table 8: Beer, cider and FABs, Global, value forecast by category ($m), 2008?13 19
Table 9: Beer, cider and FABs, Global, volume by category (liters, million), 2003?08 21
Table 10: Beer, cider and FABs, Global, volume forecast by category (liters, million), 2008?13 22
Table 11: Beer, cider and FABs, Global, company share (top 20 companies) by volume (%), 2007?08 24
Table 12: Beer, cider and FABs, Global, volume by company (liters, million), 2007?08 25
Table 13: Beer, cider and FABs, Global, distribution channels by volume (%), 2007?08 27
Table 14: Beer, cider and FABs, Global, volume by distribution channel (liters, million), 2007?08 27
Table 15: Beer, cider and FABs, Global, expenditure per capita ($), 2003?08 29
Table 16: Beer, cider and FABs, Global, forecast expenditure per capita ($), 2008?13 29
Table 17: Beer, cider and FABs, Global, consumption per capita (liters), 2003?08 30
Table 18: Beer, cider and FABs, Global, forecast consumption per capita (liters), 2008?13 30
Table 19: Anheuser-Busch InBev key facts 31
Table 20: SABMiller key facts 33
Table 21: Beer, Global, value by segment ($m), 2003?08 35
Table 22: Beer, Global, value forecast by segment ($m), 2008?13 36
Table 23: Beer, Global, volume by segment (liters, million), 2003?08 38
Table 24: Beer, Global, volume forecast by segment (liters, million), 2008?13 39
Table 25: Beer, Global, company share (top 20 companies) by volume (%), 2007?08 41
Table 26: Beer, Global, volume by company (liters, million), 2007?08 42
Table 27: Beer, Global, distribution channels by volume (%), 2007?08 44
Table 28: Beer, Global, volume by distribution channel (liters, million), 2007?08 44
Table 29: Beer, Global, expenditure per capita ($), 2003?08 46
Table 30: Beer, Global, forecast expenditure per capita ($), 2008?13 46
Table 31: Beer, Global, consumption per capita (liters), 2003?08 47
Table 32: Beer, Global, forecast consumption per capita (liters), 2008?13 47
Table 33: Cider, Global, value ($m), 2003?08 48
Table 34: Cider, Global, value forecast ($m), 2008?13 49
Table 35: Cider, Global, volume (liters, million), 2003?08 50
Table 36: Cider, Global, volume forecast (liters, million), 2008?13 51
Table 37: Cider, Global, company share (top 20 companies) by volume (%), 2007?08 52
Table 38: Cider, Global, volume by company (liters, million), 2007?08 53
Table 39: Cider, Global, distribution channels by volume (%), 2007?08 54
Table 40: Cider, Global, volume by distribution channel (liters, million), 2007?08 54
Table 41: Cider, Global, expenditure per capita ($), 2003?08 56
Table 42: Cider, Global, forecast expenditure per capita ($), 2008?13 56
Table 43: Cider, Global, consumption per capita (liters), 2003?08 57
Table 44: Cider, Global, forecast consumption per capita (liters), 2008?13 57
Table 45: FABs, Global, value by segment ($m), 2003?08 58
Table 46: FABs, Global, value forecast by segment ($m), 2008?13 59
Table 47: FABs, Global, volume by segment (liters, million), 2003?08 61
Table 48: FABs, Global, volume forecast by segment (liters, million), 2008?13 62
Table 49: FABs, Global, company share (top 20 companies) by volume (%), 2007?08 64
Table 50: FABs, Global, volume by company (liters, million), 2007?08 65
Table 51: FABs, Global, distribution channels by volume (%), 2007?08 67
Table 52: FABs, Global, volume by distribution channel (liters, million), 2007?08 67
Table 53: FABs, Global, expenditure per capita ($), 2003?08 69
Table 54: FABs, Global, forecast expenditure per capita ($), 2008?13 69
Table 55: FABs, Global, consumption per capita (liters), 2003?08 70
Table 56: FABs, Global, forecast consumption per capita (liters), 2008?13 70
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